To create a Visual environment design which inspires young entrepreneurs to achieve their goals for future at CIBA (Goa)

1. VISUAL SPACE DESIGNS for CIBA ASSAGON
D E S I G N S B Y U M É & E X E C U T E D b y T E A M A S T I T V A

2. CENTRE FOR INCUBATORS
AND BUSINESS ACCELERATOR
G O A - I N D I A
V i s u a l S p a c e D e s i g n P r o j e c t

3. Design Approach
• A few visual guidelines were
established – youthful and
vibrant in the working areas,
but a more subtle style in the
guest areas.
• An illustrative style was
preferred for the different
wall graphics that were
created.
• The visual signage's needed
to have not just aesthetic
appeal, but also to tell the
story of entrepreneurship
through the centre
Solution
• We started by crafting a
basic storyline for the
activities of the centre and
then creating the
communication devices to
tell it
• A feature wall with quotes
from “startup veterans” was
created to inform and
inspire both visitors and
residents at the centre
• Communication elements in
each room and corridors
added detail to the activities
at the centre
Project Brief
• To create a visual
environment design
that is consistent with
the CIBA Brand
• To communicate the
objectives and spirit of
the centre to visitors
• To provide inspiration
for the incubatees
who are resident at
the Assagao Centre
• To create way finding
signage through the
facility

4. RECEPTION:
A global map of
21st Century
startups to
engage visitors
while they wait

6. Administrative Block

7. The Startup Tree
• Describes the
startups being
incubated and
growing at the
Centre
• (current residents)

8. • The visual analogy
of the tree
represents the
role of the
incubator in the
landscape of
business

9. • The Conference Room:
A graphic that emphasises the importance of collaboration in entrepreneurship (via Henry Ford)

11. CAFETERIA: “visual menu” reminding diners about the
critical ingredients of entrepreneurial success

13. The Quote Wall:
Insights and
inspiration from
some of the most
successful startup
founders of this
century

15. The Founders Wall: Celebrating the success of
startups in various fields of business, with a special
focus on Indian and non-tech entrepreneurs

16. AUDITORIUM
More examples
highlighting
inspiring
startups and
their founders

17. Highlighting groundbreaking ideas and successes,
from different aspects of our lives and cultures.

19. GREEN WALL: Stressing
sustainability as a
cornerstone of business
longevity and success.

20. Other signage's across the Centre (washrooms)

23. Way
finding
signage
Design

24. Way
finding
signage
Design

25. Room signage
Design

26. umé: The House of Designs
22/329/3, Curla, Vainguinim Valley, Opp. Club Rendezvous, Dona Paula, GOA 403004. Cell: 97 646 320 10 | Phone: 0832-2452857