The document outlines plans for the 28th International Crafts Mela festival in Goa, India. Over 700 craftspeople from SAARC countries and Eurasia will display and sell their handicrafts. The festival expects to attract over 1 million tourists from 20 countries over its 15 day period. Plans include cultural performances and events showcasing Goan food, culture, art and handicrafts. Elements of the festival planning include concepts for branding, ambience design, cultural activities, stage design, pavilions, parades, and publicity/promotions.

1. 2014
28th
INTERNATIONAL
CRAFTS MELA

2. Goa will showcase its food, culture,
art and handicrafts at the festival
which is attended by about one million
tourists from 20 countries.
Objective

3. 700 +
Craftsmen
30 Acre Display
over 15 Days
450+ Display
Huts
20 LAKH+
Plus Visitors
The crafts-persons from SAARC nations, Eurasian countries like
Tajikistan, Uzbekistan & Kyrgystan would be displaying and selling
allSAARCcountriesareparticipating

4. Goa will showcase its
Food, Culture, Art & Handicrafts
at the festival as the theme
state of 2014

5. Publicity & communication
• Graphics + Layout + Media Planning + Press Management and
Online & Offline Promotions
Ambience & Sets
• Designing the concept, exteriors, interiors and elements of the
space to recreate a miniaturised tase of Goa
Cultural Events & Performances
• Scripting and choreographing the various events and
performances which will bring the spaces to life

6. Publicity & communication

7. Poster
Design

8. Poster
Design

9. Poster
Design

10. Advertisements

13. Specially
Designed
Mementos

14. Trophy
Design

15. Invitations

16. Outdoor
Billboard

17. Delegate
Badges

18. Recreating the goan
village experience,
a la bigfoot

21. Theme
Pavilion

22. Theme
Pavilion

23. Theme Pavilion

24. Theme
Pavilion

25. Theme
Pavilion

26. Theme
Pavilion

27. Heritage Walk

28. Opening &
Closing
Ceremony

29. Ambience & Sets

30. Option -1

31. Option -2

32. Option -3

33. Option -4

34. Option -5

35. Back Drops for stages:
Stage Design

36. Stage Design

37. Internal
& overall
Décor
Ambiance
Design

38. Ambiance
elements

39. Cultural Events & Programs

40. Carnival ParadeeCarnival Parade

42. Shigmo Parade

43. Folk Dance

44. A tribute to Mario Miranda

45. People of Goa – Photo Exhibition

46. Cultural Events & Performances

47. Brass Band at
Apna Pavilion

48. Goan Wine/Feni
Tasting Festival

49. Garrafao Installation

50. Fashion Show
By Verma D’mello

51. Origami Theme Invite

52. Publicity + Promotions + Collaterals'

53. Magazine Ads
Newspaper Ads

56. Brochure

57. Outdoor
Billboard

58. Signage Design

59. Other Suggestions

60. Love Goa APP
Guide people to different attractions and events at the Mela

61. Make it simpler to
share information
about the event

62. Goa Festival T-Shits

64. Concept – communication concept
Branding concept explanation
Opening and closing ceremony
Elements of ambience design
Cultural experiences Activities
Backdrops
Event concepts
Special activity spaces
Apna ghar
Theme pavillion
People of goa photo contest/exhibit
Latin quarter
Special tribute to mario miranda
Carnival and Shigmo parade
Entertainment
Wine and Feni tasting