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Proposal for Axe Body Spray

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S ituation Analysis
M arket Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C onsumer Analysis ,[object Object],[object Object],[object Object],[object Object]
C onsumer Analysis Cont’d ,[object Object],[object Object],[object Object]
C onsumer Analysis Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C onsumer Analysis Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B rand Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
M arketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M edia Plan
T raditional Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
O ther Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
M arketing Mix
C reative Strategy
B illboard
R adio
T elevision
CU of van and two men CU of hippie chick spraying hip guy
LS of crowd at Woodstock CU of two women and hip guy with Woodstock stage in background
LS Hip guy throws AXE to friend ] CU of friend watching hip guy get into van with chick
CU Friend catches bottle Product shot with slogan
D ouble Page Magazine Spread
 
 
 
 

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Proposal for Axe Body Spray

Editor's Notes

  1. SARA: Have you ever been with a guy and felt that something was missing? Was it his mojo or was it you? OR Have you ever been to a party and wanted to attract that girl, but you’re bummed out because she wouldn’t pay any attention to you? Don’t worry, Evolution Media is here. Axe Body spray is your new best friend. Welcome groovy guys and girls to 1969. Axe body spray is a brand new concept in hygiene. As part of the Unilever company, Axe is starting to make a name for itself in the marketplace.