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Тренды в отрасли
контактных центров
2013 год
A consistent
experience, regardless
of the channel being
used for engagement
Main trends
CRM Customer Service and Support
The explosion of social channels
Supporting mobile consumers
Voice identification & recognition
Costs and outsourcing
Main trends
CRM Customer Service and Support
The explosion of social channels
Supporting mobile consumers
Voice identification & recognition
Costs and outsourcing
CRM and Customer Service Support
Trends
Сейчас
Social Media Engagement
Solutions
Contact Center Quality
Management
Contact Center Workforce
Management
Remote Monitoring and Device
Management
2-5лет
Comprehensive CM BPO
Customer-Centric Web
Strategies
Enterprise Feedback
Management
Expertise Location and
Management
External Peer-to-Peer
Communities
Field Service Workforce
Optimization
Intent-Driven Customer
Systems
Knowledge Management for
Customer Self-Service
MDM of Customer Data
Social Analytics
Text Analytics
Virtual Assistants
Web Customer Service Suites
Work at Home
10лет
Contact Center Interaction
Analytics
Cross-Channel Analytics
CRM and Customer Service Support
Trends
Сейчас
Social Media Engagement
Solutions
Contact Center Quality
Management
Contact Center Workforce
Management
Remote Monitoring and Device
Management
2-5лет
Comprehensive CM BPO
Customer-Centric Web
Strategies
Enterprise Feedback
Management
Expertise Location and
Management
External Peer-to-Peer
Communities
Field Service Workforce
Optimization
Intent-Driven Customer
Systems
Knowledge Management for
Customer Self-Service
MDM of Customer Data
Social Analytics
Text Analytics
Virtual Assistants
Web Customer Service Suites
Work at Home
10лет
Contact Center Interaction
Analytics
Cross-Channel Analytics
CRM and Customer Service Support
Trends
Сейчас
Social Media Engagement
Solutions
Contact Center Quality
Management
Contact Center Workforce
Management
Remote Monitoring and Device
Management
2-5лет
Comprehensive CM BPO
Customer-Centric Web
Strategies
Enterprise Feedback
Management
Expertise Location and
Management
External Peer-to-Peer
Communities
Field Service Workforce
Optimization
Intent-Driven Customer
Systems
Knowledge Management for
Customer Self-Service
MDM of Customer Data
Social Analytics
Text Analytics
Virtual Assistants
Web Customer Service Suites
Work at Home
10лет
Contact Center Interaction
Analytics
Cross-Channel Analytics
Custometer
Разработка
исследования
Ежедневная
выборка
клиентов,
которые
пользовались
продуктом
компании
IVR outbound
Online
monitoring
Анализ и
отчетность
Custometer - Online dashboard
Custometer – analysis & reporting
CRM and Customer Service Support
Trends
Сейчас
Social Media Engagement
Solutions
Contact Center Quality
Management
Contact Center Workforce
Management
Remote Monitoring and Device
Management
2-5лет
Comprehensive CM BPO
Customer-Centric Web
Strategies
Enterprise Feedback
Management
Expertise Location and
Management
External Peer-to-Peer
Communities
Field Service Workforce
Optimization
Intent-Driven Customer
Systems
Knowledge Management for
Customer Self-Service
MDM of Customer Data
Social Analytics
Text Analytics
Virtual Assistants
Web Customer Service Suites
Work at Home
10лет
Contact Center Interaction
Analytics
Cross-Channel Analytics
CRM and Customer Service Support
Trends
Сейчас
Social Media Engagement
Solutions
Contact Center Quality
Management
Contact Center Workforce
Management
Remote Monitoring and Device
Management
2-5лет
Comprehensive CM BPO
Customer-Centric Web
Strategies
Enterprise Feedback
Management
Expertise Location and
Management
External Peer-to-Peer
Communities
Field Service Workforce
Optimization
Intent-Driven Customer
Systems
Knowledge Management for
Customer Self-Service
MDM of Customer Data
Social Analytics
Text Analytics
Virtual Assistants
Web Customer Service Suites
Work at Home
10лет
Contact Center Interaction
Analytics
Cross-Channel Analytics
CRM and Customer Service Support
Trends
Сейчас
Social Media Engagement
Solutions
Contact Center Quality
Management
Contact Center Workforce
Management
Remote Monitoring and Device
Management
2-5лет
Comprehensive CM BPO
Customer-Centric Web
Strategies
Enterprise Feedback
Management
Expertise Location and
Management
External Peer-to-Peer
Communities
Field Service Workforce
Optimization
Intent-Driven Customer
Systems
Knowledge Management for
Customer Self-Service
MDM of Customer Data
Social Analytics
Text Analytics
Virtual Assistants
Web Customer Service Suites
Work at Home
10лет
Contact Center Interaction
Analytics
Cross-Channel Analytics
Main trends
CRM Customer Service and Support
The explosion of social channels
Supporting mobile consumers
Voice identification & recognition
Costs and outsourcing
Trends for content and social analytics
Сейчас
Social Media
Engagement
Solutions
Predictive
Analytics
Social Media
Monitors
Web Analytics
2-5лет
Social Analytics
Social Media
Marketing
Platforms
Text Analytics
Social Media Engagement
LISTEN
SEGMENTATION
INTEGRATE
Connect to social media sites and monitor them for what people are saying
about your brand, products or services.
Decide which Messages are important and which of them are needed a
response from your business, and from which department.
Get the right person in your company to respond with consistent, accurate
and meaningful information. Where possible, ‘close the loop’ by
responding in the same medium as the initial comment
ENGAGE
Integrate interactions across customer touch points and departments, so
that customers get a single, consistent view of the company no matter
how they engage with you.
Trends for content and social analytics
Сейчас
Social Media
Engagement
Solutions
Predictive
Analytics
Social Media
Monitors
Web Analytics
2-5лет
Social Analytics
Social Media
Marketing
Platforms
Text Analytics
Main trends
CRM Customer Service and Support
The explosion of social channels
Supporting mobile consumers
Voice identification & recognition
Costs and outsourcing
Remote Monitoring and Device
Management
Main trends
CRM Customer Service and Support
The explosion of social channels
Supporting mobile consumers
Voice identification & recognition
Costs and outsourcing
Voice verification
Main trends
CRM Customer Service and Support
The explosion of social channels
Supporting mobile consumers
Voice identification & recognition
Costs and outsourcing
Costs and outsourcing
Costs
Сокращение
расходов
Outsourcing
Управление всем
клиентским опытом
Фокус на
долгосрочном
сотрудничестве
Больше внимания
качеству, а не цене
Многоканальность
Self-service
Costs and outsourcing
Costs
Сокращение
расходов
Outsourcing
Управление всем
клиентским
опытом
Фокус на
долгосрочном
сотрудничестве
Больше внимания
качеству, а не цене
Многоканальность
Self-service
Costs and outsourcing
Costs
Сокращение
расходов
Outsourcing
Управление всем
клиентским опытом
Фокус на
долгосрочном
сотрудничестве
Больше внимания
качеству, а не цене
Многоканальность
Self-service
Спасибо за внимание!

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Тренды в отрасли контактных центров

  • 2.
  • 3. A consistent experience, regardless of the channel being used for engagement
  • 4. Main trends CRM Customer Service and Support The explosion of social channels Supporting mobile consumers Voice identification & recognition Costs and outsourcing
  • 5. Main trends CRM Customer Service and Support The explosion of social channels Supporting mobile consumers Voice identification & recognition Costs and outsourcing
  • 6. CRM and Customer Service Support Trends Сейчас Social Media Engagement Solutions Contact Center Quality Management Contact Center Workforce Management Remote Monitoring and Device Management 2-5лет Comprehensive CM BPO Customer-Centric Web Strategies Enterprise Feedback Management Expertise Location and Management External Peer-to-Peer Communities Field Service Workforce Optimization Intent-Driven Customer Systems Knowledge Management for Customer Self-Service MDM of Customer Data Social Analytics Text Analytics Virtual Assistants Web Customer Service Suites Work at Home 10лет Contact Center Interaction Analytics Cross-Channel Analytics
  • 7. CRM and Customer Service Support Trends Сейчас Social Media Engagement Solutions Contact Center Quality Management Contact Center Workforce Management Remote Monitoring and Device Management 2-5лет Comprehensive CM BPO Customer-Centric Web Strategies Enterprise Feedback Management Expertise Location and Management External Peer-to-Peer Communities Field Service Workforce Optimization Intent-Driven Customer Systems Knowledge Management for Customer Self-Service MDM of Customer Data Social Analytics Text Analytics Virtual Assistants Web Customer Service Suites Work at Home 10лет Contact Center Interaction Analytics Cross-Channel Analytics
  • 8. CRM and Customer Service Support Trends Сейчас Social Media Engagement Solutions Contact Center Quality Management Contact Center Workforce Management Remote Monitoring and Device Management 2-5лет Comprehensive CM BPO Customer-Centric Web Strategies Enterprise Feedback Management Expertise Location and Management External Peer-to-Peer Communities Field Service Workforce Optimization Intent-Driven Customer Systems Knowledge Management for Customer Self-Service MDM of Customer Data Social Analytics Text Analytics Virtual Assistants Web Customer Service Suites Work at Home 10лет Contact Center Interaction Analytics Cross-Channel Analytics
  • 10. Custometer - Online dashboard
  • 11. Custometer – analysis & reporting
  • 12. CRM and Customer Service Support Trends Сейчас Social Media Engagement Solutions Contact Center Quality Management Contact Center Workforce Management Remote Monitoring and Device Management 2-5лет Comprehensive CM BPO Customer-Centric Web Strategies Enterprise Feedback Management Expertise Location and Management External Peer-to-Peer Communities Field Service Workforce Optimization Intent-Driven Customer Systems Knowledge Management for Customer Self-Service MDM of Customer Data Social Analytics Text Analytics Virtual Assistants Web Customer Service Suites Work at Home 10лет Contact Center Interaction Analytics Cross-Channel Analytics
  • 13.
  • 14. CRM and Customer Service Support Trends Сейчас Social Media Engagement Solutions Contact Center Quality Management Contact Center Workforce Management Remote Monitoring and Device Management 2-5лет Comprehensive CM BPO Customer-Centric Web Strategies Enterprise Feedback Management Expertise Location and Management External Peer-to-Peer Communities Field Service Workforce Optimization Intent-Driven Customer Systems Knowledge Management for Customer Self-Service MDM of Customer Data Social Analytics Text Analytics Virtual Assistants Web Customer Service Suites Work at Home 10лет Contact Center Interaction Analytics Cross-Channel Analytics
  • 15. CRM and Customer Service Support Trends Сейчас Social Media Engagement Solutions Contact Center Quality Management Contact Center Workforce Management Remote Monitoring and Device Management 2-5лет Comprehensive CM BPO Customer-Centric Web Strategies Enterprise Feedback Management Expertise Location and Management External Peer-to-Peer Communities Field Service Workforce Optimization Intent-Driven Customer Systems Knowledge Management for Customer Self-Service MDM of Customer Data Social Analytics Text Analytics Virtual Assistants Web Customer Service Suites Work at Home 10лет Contact Center Interaction Analytics Cross-Channel Analytics
  • 16.
  • 17. Main trends CRM Customer Service and Support The explosion of social channels Supporting mobile consumers Voice identification & recognition Costs and outsourcing
  • 18. Trends for content and social analytics Сейчас Social Media Engagement Solutions Predictive Analytics Social Media Monitors Web Analytics 2-5лет Social Analytics Social Media Marketing Platforms Text Analytics
  • 19. Social Media Engagement LISTEN SEGMENTATION INTEGRATE Connect to social media sites and monitor them for what people are saying about your brand, products or services. Decide which Messages are important and which of them are needed a response from your business, and from which department. Get the right person in your company to respond with consistent, accurate and meaningful information. Where possible, ‘close the loop’ by responding in the same medium as the initial comment ENGAGE Integrate interactions across customer touch points and departments, so that customers get a single, consistent view of the company no matter how they engage with you.
  • 20. Trends for content and social analytics Сейчас Social Media Engagement Solutions Predictive Analytics Social Media Monitors Web Analytics 2-5лет Social Analytics Social Media Marketing Platforms Text Analytics
  • 21.
  • 22. Main trends CRM Customer Service and Support The explosion of social channels Supporting mobile consumers Voice identification & recognition Costs and outsourcing
  • 23. Remote Monitoring and Device Management
  • 24. Main trends CRM Customer Service and Support The explosion of social channels Supporting mobile consumers Voice identification & recognition Costs and outsourcing
  • 26. Main trends CRM Customer Service and Support The explosion of social channels Supporting mobile consumers Voice identification & recognition Costs and outsourcing
  • 27. Costs and outsourcing Costs Сокращение расходов Outsourcing Управление всем клиентским опытом Фокус на долгосрочном сотрудничестве Больше внимания качеству, а не цене Многоканальность Self-service
  • 28. Costs and outsourcing Costs Сокращение расходов Outsourcing Управление всем клиентским опытом Фокус на долгосрочном сотрудничестве Больше внимания качеству, а не цене Многоканальность Self-service
  • 29. Costs and outsourcing Costs Сокращение расходов Outsourcing Управление всем клиентским опытом Фокус на долгосрочном сотрудничестве Больше внимания качеству, а не цене Многоканальность Self-service