60 questions from each Human resource management, Finance and Marketing which would really be helpful to all the business management students either under graduates or post graduates.
4. • interlocking functions of creating corporate
policy and organizing, planning, controlling,
and directing an organization's resources in
order to achieve the objectives of that policy.
8. • ‘identifying and grouping different activities in
the organization and bringing together the
physical and financial and human resources to
establish the most productive relations for the
achievement of organizational goals’
28. • It is the process that includes analyzing the
requirements of a job, attracting employees to
that job, screening and selecting applicants,
hiring, and integrating the new employee to
the organization.
36. • It includes training an individual after he/she
is first hired, providing opportunities to learn
new skills, distributing resources that are
beneficial for the employee's tasks, and any
other developmental activities.
70. • Employee Retention is a process in which the
employees are encouraged to remain with the
organization for the maximum period of time
or until the completion of the project.
90. • It is defined as a policy in which an employee
of who reports an activity that he/she
considers to be illegal or dishonest to one or
more of the parties specified in this Policy
94. • It is the process by which activities of a society
are collected and coordinated to reach the
goals of both individuals and the collective
group.
102. • A somewhat formal discussion between a
hirer and an applicant or candidate, typically
in person, in which information is exchanged,
with the intention of establishing the
applicant’s suitability for a position.
108. • A situation in which a worker is employed, but
not in the desired capacity, whether in terms
of compensation, hours, or level of skill and
experience. While not technically
unemployed, the underemployed are often
competing for available jobs.
116. • A measurement of the number of job
applicants that start but do not finish
completing a job application on a company’s
ATS (applicant tracking system).
118. • Testing to ensure that employers are hiring
qualified and honest employees and that a
prospective employee is capable of
performing the functions required by the job.
120. • Benefit is a form of compensation paid by
employers to employees over and above the
amount of pay specified as a base salary or
hourly rate of pay.
125. • It is a systematic process of identifying,
recording, measuring, classifying, verifying,
summarizing, interpreting and communicating
financial information
155. • It includes all money that is available on
demand including bank notes and coins, petty
cash, certain cheques, and money in savings
or debit accounts.
161. • It is a way of financing your business idea
through donations of money from the public.
This is usually done online, through a crowd
funding website
191. • A finance agreement where a business
borrows money from a lender and pays it back
in instalments (plus interest) within a specified
period of time
225. • Capital invested in a start-up business that is
thought to have excellent growth prospects
but does not have access to capital markets
because it is a private company.
250. • The process of defining and subdividing a
large homogenous market into clearly
identifiable segments having similar needs,
wants, or demand characteristics
260. • Rural marketing is a process of developing,
pricing, promoting, and distributing rural
specific goods and services leading to desired
exchange with rural customers to satisfy their
needs and wants, and also to achieve
organizational objectives.
266. • A process for setting the initial price for a
product, mainly found in government and
business markets where multiple sellers
compete for a large purchase.
270. • Contractual arrangement whereby a marketer
owning a brand name negotiates with other
companies to allow these companies to
produce and supply products carrying the
marketer's brand name.
271. • What is meant by Brand Loyal (also Brand
Loyalty)?
272. • Description given to customers who
frequently and enthusiastically purchase a
particular brand and are less likely to be
enticed to switch to other brands compared to
non-loyal customers.
274. • Represents a branding decision in which a
design element, such as a symbol, logo,
character or sound, is used to provide visual
or auditory recognition for a product.
280. • A forecasting tool used by marketers that
considers product price, fixed cost and
variable costs in order to determine the
minimum sales volume required before a
company realizes a profit.
284. • Wholesale format represented by distributors
that require buyers visit the wholesaler’s
facility, physically select their order, pay in
cash, and then handle their own delivery
286. • Refers to disagreements that arise within a
channel when a channel member’s decisions
affect (often negatively) the business
operations of other members.
288. • A method for contacting sales prospects
where a salesperson makes an unannounced
first contact with the prospect with the
intention of either scheduling a future
appointment or giving a sales presentation
during this first contact period.
292. • A form of sales promotion, mainly used in the
consumer market, that awards something of
value to winners based on skills they
demonstrate compared to other consumers.
294. • A form of sales promotion, mainly used in the
consumer market and primarily offered in
either in print or electronic form, that
provides price savings or other incentives
when presented at the time of purchase
296. • A person or organization that a marketer
believes will benefit from the products offered
by the marketer’s organization and includes
Existing Customers, Former Customers and
Potential Customers.
298. • Concerns statistics that describe a population
such as age, education level, income, etc., and
in marketing is used as a market segmentation
variable.
300. • Stage within the Product Life Cycle which
occurs before a product is introduced to the
market and is principally a time for honing the
product offering and preparing the market for
the product.
302. • A direct distribution system where customers
place orders either through information
gained from non-personal contact with the
marketer or through personal communication
with a company representative who is not a
salesperson
304. • A form of promotional price adjustment
where adjustments take place at the point-of-
sale for customers meeting certain criteria
established by the seller
306. • Retail format represented by retailers that
confine most of their selling through Internet
websites thus providing customers with the
convenience of anytime shopping.
314. • Retail format represented by a contractual
arrangement in which franchisees agree to
pay for the right to use a franchisor’s business
methods and other business aspects such as
the franchise name.
316. • Benefits customers receive that are directly
associated with the materials, design and
production decisions of the consumable
product such as ease-of-use, increased speed
and cost savings.
320. • In marketing this represents a type of product
that consists of tangible items (i.e., can be felt,
tasted, heard, smelled or seen) that marketers
offer to satisfy the needs of their customers.
322. • Assurance offered by a marketer that the
product will perform up to expectations or the
marketer will support the customer’s decision
to replace, have the product repaired or
accept a return for a refund
324. • Stage within the Product Life Cycle which
occurs when a product is widely accepted and
often reaches rapid growth characterized by a
large percentage sales increase over previous
periods
326. • Wholesale format represented by distributors,
carrying either broad or narrow product lines,
that primarily distribute to business customers
rather than selling to other resellers
330. • A customer contact point consisting of
standalone, interactive computers offering
customers the ability to handle their own
service options including gaining product
information, making purchases, and reviewing
customer account details.
332. • A form of sales promotion, used in both
consumer and business markets, that offers
customers rewards, such as price discounts
and free products, based on purchase
frequency or other activity.
336. • Retail format represented by general or
specialty merchandisers whose main strategy
is to offer discount pricing and whose outlets
offer few services and generally lower quality
product than is available at higher-end
retailers.
338. • A target marketing strategy that attempts to
appeal to specific targeted customers with
individualized marketing programs.
339. • What is Motivation (in marketing
prospective)?
340. • A component of the internal influences on
consumer buying behaviour that represents
the strength of a persons desire to achieve a
certain outcome.
346. • A type of psychological pricing where price is
set based on customers’ perception of a
significant difference in cost between
products priced at a whole number value and
products priced slightly below this whole
number.
352. • Represent groups, such religious
organizations, community activists, and cause
supporters, that are part of a marketing
organization’s external forces but that may not
routinely impact the marketer unless specific
issues arise.
354. • Key component of the marketer’s toolkit that
represents decisions on the methods and
strategies needed to determine what a
customer will give up in exchange for
obtaining value from a marketer’s product.
358. • Key component of the marketer’s toolkit that
represents decisions on the methods (e.g.,
advertising, personal selling, public relations)
and strategies needed to communicate with a
target market.
360. • A market pricing method that used to set a
product’s initial price by considering
customers’ perceived response to a price and
includes Odd-Even Pricing and Prestige
Pricing.
362. • Found within the Group Membership
component of the external influences on
consumer buying behaviour, this concept
represents people and organizations which a
person simultaneously associates or, in some
cases, feels the need to disassociate