Innocent: New marketing platform ideas for 2009
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Marketing platform ideas for broadening the church of Innocent to the less engaged.
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Innocent: New marketing platform ideas for 2009
- 1. Broadening the Church of Innocent
- 4. Innocent is like a religion
- 7. 3: Semiotics
- 8. 4: Ritual
- 9. 5: Myth
- 10. 6: Community
- 15. ‘ Give and get’ will not benefit the brand
- 16. Extending brand engagement is smarter
- 17. Hierarchy of participation Pull
- 18. “ For each unique code ..we’ll make sure that at least one sapling grows into a healthy adult tree over the next 10 years.”
- 19. they’re simply friends who we haven’t met yet
- 21. Your world needs more relevance and depth
- 22. Platform ideas
- 36. Thanks
- 37. What do parents do online?
Editor's Notes
- Brief: Innocent are the gurus of brand engagement, but it’s the less engaged who are their mass consumer. How can Innocent drive loyalty with consumers who are just like the brand rather than love it?