strategy + concept sample work Nokia Ovi navigation Own Voice
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This document lists various projects from different companies and organizations across different categories such as strategy, concept, design, and creative. Projects include developing an own voice for Nokia Ovi navigation, a 'Make My App' app competition, a Nokia social media handbook, a strategy for Philips Parallel Lines, a design for the Design Museum's Super Contemporary exhibition, a guerrilla campaign for Stella Artois, a launch campaign for Jaguar, an interactive installation, strategies for Lynx Pulse and Xbox Playmore, and creative work for Yell.com.
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strategy + concept sample work Nokia Ovi navigation Own Voice
- 1. strategy + concept sample work
- 2. Own Voice for Nokia Ovi navigation Strategy
- 3. ‘Make My App’ App Competition Strategy
- 4. Nokia Social Media Handbook Strategy
- 5. Philips Parallel Lines Strategy
- 6. Design Museum’s Super Contemporary Design
- 7. Guerillas Campaign for Stella Artois Concept
- 8. Launch campaign for Jaguar Concept
- 10. Lynx Pulse Strategy & Creative
- 11. Xbox Playmore Strategy & Creative
Editor's Notes
- mike@ubermore.com
- ChallengeRaise awareness and increase usage of Nokia’s free Satnav navigation service available in all symbiansmartphones.SolutionDevelop an app that allows people to record and share their own voice navigation. One of the few Nokia 2010 marketing-led ideas that made it to mainstream press.RoleDigital planner embedding the new service idea into the global marketing navigation campaign across owned, earned and social media.Results600K active users1 million unique site visits250K shared voice packsLaunch EMV 400K eurosMost ‘on brand’ campaign of 2010 in re-brand
- ChallengeThe Nokia app marketplace, Ovi Store, lacks the range, quality and talkability of competitors. Nokia needed to improve the overall perception of the app ecosystem to attract developers and consumers.SolutionA consumer facing app competition that positioned Nokia as an enabler, connecting consumer app ideas with application developers. The contest was launched at the N8 announcement and the winning apps were made during a ‘hackathon’ at the Nokia World Conference.RoleConcept, strategy and channel planning in collaboration with Nokia Marketing creation, Forum Nokia (developer relations) and Nokia event teamsURL: http://www.nokia.com/makemyapp
- ChallengeThe Nokia app marketplace, Ovi Store, lacks the range, quality and talkability of competitors. Nokia needed to improve the overall perception of the app ecosystem to attract developers and consumers.SolutionA consumer facing app competition that positioned Nokia as an enabler, connecting consumer app ideas with application developers. The contest was launched at the N8 announcement and the winning apps were made during a ‘hackathon’ at the Nokia World Conference.RoleConcept, strategy and channel planning in collaboration with Nokia Marketing creation, Forum Nokia (developer relations) and Nokia event teamsURL: http://www.nokia.com/makemyapp
- ChallengeBuild the Philips TV brand through the ambilight feature and convince consumers through an online experience that demonstrates the cinematic difference.SolutionA campaign to dramatise the core insight that the ‘art of cinema’ is about interpretation. 6 RSA directors were commissioned to create films around a single short ambiguous script. Social media engaged consumers over a sustained period in all stages of this cinematic process.RoleInitial digital planning working with a set of creative teams to produce the core idea.URL: http://www.cinema.philips.com1st week results1M+ film views50K+ Fans300K Google listingsWinner of film craft grand prix at cannesCampaign Big Awards gold
- ChallengeSuper Contemporary was the Design Museum’s triumphant 2009 summer show, a look at the white-hot edge of British design. At the heart of the exhibition were fifteen commissions from London's most dynamic creatives.SolutionInspired by the (now discredited) canard that Londoners are filmed 300 times per day, we build built the Freedom Space, a circular booth in which people are wittingly filmed, with their movements and conversations publically broadcast.RoleWorking with Neville Brody and Research studios I developed the installation concept, hardware and software for this acclaimed show.
- ChallengeRaise awareness and increase usage of Nokia’s free Satnav navigation service available in all symbiansmartphones.SolutionDevelop an app that allows people to record and share their own voice navigation. One of the few Nokia 2010 marketing-led ideas that made it to mainstream press.RoleDigital planner embedding the new service idea into the global marketing navigation campaign across owned, earned and social media.Results600K active users1 million unique site visits250K shared voice packsLaunch EMV 400K eurosMost ‘on brand’ campaign of 2010 in re-brand
- ChallengeRaise awareness and increase usage of Nokia’s free Satnav navigation service available in all symbiansmartphones.SolutionDevelop an app that allows people to record and share their own voice navigation. One of the few Nokia 2010 marketing-led ideas that made it to mainstream press.RoleDigital planner embedding the new service idea into the global marketing navigation campaign across owned, earned and social media.Results600K active users1 million unique site visits250K shared voice packsLaunch EMV 400K eurosMost ‘on brand’ campaign of 2010 in re-brand
- ChallengeSupport an ATL campaign using bought media that supported a new Lynx variant launch ‘Pulse’.SolutionA set of rich media display ad that combined the three key assets of the ATL TVC focusing on the iconic dance routine and sound track.RoleDigital planning and creative direction. ATL http://www.youtube.com/watch?v=TEl2FGxOhcwOnline : http://www.youtube.com/watch?v=edVDn-QmQnQ
- ChallengeSupport the launch on the Microsoft Xbox and maximize the impact of TV asset not suitable for main stream broadcast.SolutionWe created a community around playful environment to attract connected gaming influencers.RoleDigital strategy, creative direction and environment programming.
- ChallengeBuild brand awareness and drive traffic to the online directory Yell.comSolutionA series of 12 stickman rich media ‘films’ for yell.com using eyeblaster. Series dramtistised the service verticals: weather, holidays, restaurants, plumbering, office, house moves, car repair, insurance, shopping and travel. RoleDigital planner / Creative with AMVDDBORich Media Banners: http://vimeo.com/1981596