Roadshows

1. MAKING LOCAL POSSIBLE

2. PROBLEM
CREATORS & MAKERS=
Nothing gets them face
to face with potential
customers consistently.
BRICK & MORTAR SHOPS
(HOSTS)
Lack affordable customer
engagement tools.
&

3. THE ROADSHOWS SOLUTION
EVENTS
Hosts feature creators
themselves & their products
in-store at pop-in retail
events called RoadShows.
A WEB PLATFORM
that connects creators
with locally owned
shops (Hosts).
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4. BENEFITS
CREATORS:
Sales and
exposure.
RETAILERS:
Customer engagement
& store traffic.
Everyone benefits from
the social & economic
power of small
entrepreneurs.

5. THE MARKET
CREATORS:
135 Million Makers in
the US (USA Today) + 1
million Active Etsy
Sellers in the US +
offline sellers
HOSTS:
3.8 million Brick
& Mortar Retail
Shops in the US
CONSUMERS:
Estimated 14 million
active Etsy
consumers in the US
+ other retail
platforms

6. CURRENT BUSINESS MODEL
Creators pay $6/mo or $50/yr for access & unlimited RoadShows.
$55/yr 1million creators in Y4 $55 million core revenue

7. ADDITIONAL REVENUE
Advertising add-ons Visual Merchandising Transactional fees Biz Dev w/chains

8. CREATORS:
Growth Team working within
creator communities ; biz
dev w/creator collectives
HOSTS:
Student Sales Team,
partnerships (municipalities,
local chains)
CONSUMERS:
Digital marketing to
bring consumers,
#ShopLocal
GROWTH

9. COMPETITION
We complement Etsy.
Online + In-Person
sales = complete biz
model for creators.
Storefront is high
cost & focuses on
large brands &
vacant retail space,
not suitable for
independent makers.
Craft fairs & flea
markets:
inconsistent, small
piece of the
consumer market,
labor intensive.
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10. CURRENT STATUS
Launched in Austin
& Seattle in April
2015; already
several shows per
week.
Summer plan to
roll out an
additional 10-20
cities
UX/UI upgrade
underway
$600k round for
product
development,
marketing, staff
growth and biz dev.
$120k Investment/
Jumpspeed Ventures

11. TEAM
Cori Widen,
Co-Founder & CEO
Dani Tal Or,
Lead Developer
Ruthie Edelstein,
Creator Community
Manager
Elisheva Muller,
Host Outreach
Manager

12. “RoadShows gives me access to customers on a regular basis.
I do more business when I can talk to people in person.
People buy locally produced products because there are
people behind the products.”
“Hosting creators via RoadShows is something that our clientele
loves. I’m anxious to do more shows, and I’ve had customers ask
when we’re doing it again.”
PASSION DRIVES
BUSINESS
- Kecia,
RoadShows Creator,
Asheville
- Melissa,
RoadShows Host,
Austin (The Butterfly Bar
@ The VORTEX)