This document outlines the introduction of a new product. It states the long-term goal and describes customer needs and requirements. It explains how the main attributes of the product fulfill customer needs and links these attributes to needs. It indicates the financial advantages for customers and compares quality and price to competitors. It summarizes the special features and advantages of the product and explains the next steps that need to be taken.

1. Introducing a New Product
Title

2. Long-term Goal

State the intended goal

3. Customer Wishes


Describe customer needs and wishes
Explain the requirements

4. Fulfilling
Customer Needs


Describe the main attributes of the product
Link the product attributes to customer
needs

5. Cost Analysis


Indicate the financial advantages for the
customer
Compare quality and price with those of the
competition

6. Strengths and Advantages

Summarize the special features and
advantages of the product being introduced

7. Next Steps of Action

Explain the steps that now need to be taken