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A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting graduate student prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be more of a barrier than an asset for information and conversion. In this webinar, we’ll identify five potential issues causing your site to function more as a dam than a resource and review solutions to help you transform it into a free flow of accessible information optimized for conversions. Presenter: Mark Cunningham

Your Dam Website: 5 Reasons Grad Students Aren't Converting on Your Site

Texas Association of Graduate Admissions Professionals

As the number of international student applications drops across the U.S., graduate programs must develop new ways of engaging admitted international students to encourage them to attend their programs. This presentation explores areas outside of traditional marketing and recruitment by discussing how to see the process from the international student’s point of view and how to metaphorically speak their language in our communications with them. Taking an anthropological approach, this presentation explores ways graduate program coordinators can learn to understand what international students are looking for in a graduate program and develop ways to show international students how our programs meet those needs. Presenter: Dr. Brandie Yale

Speaking Their Language: Engaging International Applicants to Increase Yield

Texas Association of Graduate Admissions Professionals

A session for new Graduate Enrollment Representatives and others who are responsible for helping to roll out and recruit for new and existing graduate programs. Participants will learn about the PRO process (Prioritizing, Rationalizing, Organizing), the implementation of proper planning and facing dilemma’s. Faculty-staff interaction will also be discussed. Presenters: Chris Bell & Stephanie M. Allen

“The What, Why, How & Who of Graduate Enrollment?”

Texas Association of Graduate Admissions Professionals

Extant research has suggested that community college articulation agreements, admissions materials, sexual assault reporting guidelines, ADHD documentation instructions, and a host of other college student-related content is likely unreadable by its intended audience. Moreover, the majority of content posted on postsecondary institutional websites caters to a specific group of students: able-bodied English-speakers without learning disabilities. This presentation provides an overview of extant research regarding the readability, translation, and ADA accessibility compliance of institutional websites in the United States and provides practitioners with simple, practical solutions to render online content accessible, equitable, and ADA compliant for a wide audience. These solutions can ultimately increase stakeholder interaction with one’s institutional website, producing a more diverse, engaged stakeholder base. Presenter: Zachary W. Taylor

Web (In)accessible

Texas Association of Graduate Admissions Professionals

The many services and offices around campus that graduate students often need to visit throughout their graduate careers can be very daunting and often confusing when attempting to navigate them on their own. The Biomedical Sciences graduate program at Texas A&M University has taken a one stop advising approach, which has allowed graduate students to have one single office to visit instead of multiple to receive necessary information. This new approach to graduate advising has allowed students to access an advisor with almost any issue that they may have at any time. This session will focus on how redesigning the Biomedical Sciences program allowed advising to be in one easily accessible location. Through this advising approach, we have seen that it has enhanced the students experience and has increased the comradery among students and advisors in the college. Presenter: Katharina Ojala

One Stop Shop: How Centralized Advising Enhanced the Graduate Student Experience

Texas Association of Graduate Admissions Professionals

Have you heard the expression: "the first impression is what counts"? Department websites are likely to be the first department contact of top prospective students and the main source of information for current students. Websites can also be an instrumental tool to keep contact with former students and increase the interconnectedness of the department. Also, having an appealing, informative and easy-to-navigate website is critical to gain recognition and academic reputation ranking. Advisors perform key roles in many of these activities and they can significantly contribute to the attractiveness of the department website. This talk is directed to advisors and administrators with minimal or no experience on website design. I will talk about my own journey on creating and maintaining my department website (https://genetics.tamu.edu/) and provide you with practical tips on how you can become more involved in the content and design of yours. I will also discuss multiple ways to create department social media presence and engaging content. After the talk, the audience will have multiple suggestions to recruit top quality students and provide current students access to career resources through developing content, design, branding/style, structure and language on their department websites. Presenter: Dr. Carol Vargas-Bautista

Supporting a Magnetic Website

Texas Association of Graduate Admissions Professionals

How do you build out an international recruitment plan in the current climate? There is more than one way to connect with students around the world. UTA uses a combination of virtual and online communication, travel and agents to build out the prospective student population. Hear more about our success and failure in international student recruitment. No matter your size, budget or location we can help you connect with prospective international students. Presenters: Samantha Stewart & Andrea Yen

International Recruitment 101

Texas Association of Graduate Admissions Professionals

Hear from a new recruiter in a newly formed college scraping together strategies, data and budgets while trying to learn a foreign concept of what graduate recruitment is. Also, hear from an experienced recruiter that has "been there and done that." This session will be great for those new to recruiting or have been around a while to share ideas in this interactive and lively session. Presenters: Heather Miller & Dana Mordecai

Idea Incubator

Texas Association of Graduate Admissions Professionals

To meet the compromise of a limited budget and growing demands for staff support, Tarleton State University’s College of Graduate Studies hired graduate assistants from various colleges on campus to work strategically on initiatives related to the graduate student life cycle and services improvement. In this presentation, Tarleton staff and GAs will discuss the benefits of utilizing student talent to drive graduate enrollment initiatives and share ideas. Not only does the partnership benefit the university, students are able to discover real-world work experience and application of scholarly theory. Presenters: Elizabeth Dunn, Taylor Hutyra, and Garen Thomas

Discovering Untapped Potential: Leveraging Student Talent to Drive Graduate E...

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Discovering one's true self is a work in progress and a powerful journey unique to every individual (Craig, George, & Snook 2015). How many times do individuals use their own life stories to connect with and help others? Using tried and true methodologies, and shared best practices, individuals have all the tools to implement their personal leadership behaviors and to develop self-awareness of their ability to connect with and influence others to achieve success. Within this presentation, individuals will have an opportunity to reflect on their life stories and discover how their authentic selves can help others. By doing so, they will gain a better understanding of how to bring themselves and their passions into their profession. Presenters: Margaret Lomas Carpenter & Rafael R. Almanzar

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