Social Media Journalism at the BBC

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BBC's Matthew Eltringham presentation to the #ciprsm session on use of social media at the BBC and how it's shaping newsgathering.

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Social Media Journalism at the BBC

  1. 1. INVOLVING THE AUDIENCE The BBC and social media
  2. 2. July 7 th 2005 – London terror attacks <ul><li>Body text – Gill Sans 20 pt </li></ul><ul><li>Bullet point text – Gill Sans 16 pt </li></ul>
  3. 3. June 2009 – Tehran protests
  4. 4. A social media strategy <ul><li>Social newsgathering </li></ul><ul><li>Social production </li></ul><ul><li>Sharing content more widely </li></ul><ul><li>Engaging with ‘non-BBC’ audience </li></ul>
  5. 5. The UGC Hub World Service Local and regional output News website Radio programmes TV news channels TV bulletins UGC Hub
  6. 6. The UGC Hub <ul><li>Eyewitness ‘accidental journalism’ </li></ul><ul><li>Eyewitness testimony </li></ul><ul><li>Breaking news </li></ul><ul><li>Case studies </li></ul><ul><li>Stories </li></ul><ul><li>Comment or opinion </li></ul><ul><li>Questions </li></ul>
  7. 7. The UGC Hub
  8. 8. Sources
  9. 9. Principles <ul><li>Authenticity </li></ul><ul><li>Copyright </li></ul><ul><li>Legality </li></ul><ul><li>Risk </li></ul><ul><li>Privacy and other editorial policy issues </li></ul><ul><li>Commissioning and payment </li></ul>
  10. 10. Real or fake?
  11. 12. Real or fake?
  12. 13. Engaging - BBC
  13. 14. Sharing – social media
  14. 15. Engaging – social media
  15. 16. What’s next <ul><li>“ This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary,” </li></ul><ul><li>Peter Horrocks, Head of Global News, BBC </li></ul>
  16. 17. What’s next
  17. 18. What’s next
  18. 19. What’s next
  19. 20. Contacts <ul><li>[email_address] </li></ul><ul><li>Twitter: @mattsays </li></ul><ul><li>07711 194223 </li></ul><ul><li>delicious.com/mattsays (tag BBC/WAN) </li></ul><ul><li>bbc.co.uk/journalism/blog/matthew-eltringham/ </li></ul><ul><li>Clairewardle.com </li></ul>
  20. 21. September 2007 – Burma

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