2. Community Model - Communities,
Web, Online, and Customers
Communities utilize electronic tools .
Broadly, the community model comes in two basic varieties:
those centered on relationships and those centered on tasks.
The former typically are informal, grassroots
oriented communities that revolve around shared interests,
ideas, topics, and goals.
In these communities, the development of relationships is the
primary goal.
For example, GeoCities .
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6. Physical Community
The physical community business model involves a storefront
business serving a specific community. Examples of a physical
community business model include a corner convenience store
or deli as well as service businesses such as a tax-preparation
service or bank. The business entity itself does not need to be
exclusively maintained in the physical community but needs to
be positioned in the community to be conveniently visible and
accessible to community members. For example, a commercial
bank may have a national presence, but its community model is
how it fits into any one location, serving its immediate
demographic through customized programs.
Types of Community Business
Models
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7. Professional Affiliations
Communities can be created by professional
affiliation. For example, doctors and dentists tend
to require similar staffing, equipment and services.
Types of Community Business
Models
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8. Internet Communities
The major players in Internet communities
include the social networking giants, Facebook,
Twitter and MySpace. Other social and
professional networking communities found
online are smaller, specifically working with one
demographic, such as divorce communities,
cancer communities and dating communities.
Types of Community Business
Models
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