Eduserv 2010

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Presentation at Eduserv Symposium 2010

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Eduserv 2010

  1. 1. Real-life experiences launching mobile apps eduserv symposium, May 13th 2010
  2. 2. You are here A word about the value chain
  3. 3. Apple Google Everyone else Apples are not the only fruit
  4. 4. Apple Google Everyone else Apples are not the only fruit
  5. 5. To reach 70% of UK mobile owners... You need to be available on 375 different devices, 70 different families from 8 manufacturers. The best family delivers 4.15%, the worst 0.33% All iPhones together deliver 3.63% Just the 10 most popular devices deliver 28.11% Apples are not the only fruit
  6. 6. Customers pay up-front or later. Tariffs are extremely confusing. “Bill shock” is a recognised phenomenon. Mobile billing has a poor reputation. Tariffs and billing
  7. 7. Hello
  8. 8. A well-honed design process
  9. 9. http://www.flickr.com/photos/msimdottv/4339697089/ perhaps a bit minimal Release early, release often
  10. 10. Puzzler
  11. 11. 5 years of lessons learned
  12. 12. Channel 4: sex education concepts
  13. 13. Channel 4: sketching
  14. 14. “I think there “You should should be a mute put instructions button, that could and that on there get annoying...” before you can play it” “Are there any three player games?” Channel 4: user testing
  15. 15. More fragmentation Simpler, cheaper tariffs Commoditisation of access Coming soon...
  16. 16. Thanks for staying awake Tom.Hume@futureplatforms.com http://tomhume.org/ twitter: @twhume

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