Hello.
Exploiting The Revenue Potential Of The Mobile
Internet


Mobile Internet 2009
Number of paid-for apps               22,585
                                      $30,000 $20,000
Average cost


        ...
1 million+ UK users
                                    4x 2007 revenues
                                    Near profit in...
…the right product

    I start by filling in what
    I can and hope that
    eventually it all links
    up, I am not hun...
…the right product




                     Design
fragmentation
…the right platform
                                            Symbian
Effort




                                     Ja...
Windows Mobile
native                 RIM                             Symbian




                                        ...
The right product… evolves



                 Receive a
                puzzle every
                 morning?




      ...
Reach the market
Traditional media didn’t work




                                * Photo by Vincent Germain
Limited cross-platform crossover



           15%
Mobile is the best ad channel
Delightful user experience
Target platforms audience
Keep evolving
Master mobile marketing
Thank you.

sergio.falletti@futureplatforms.com
Revenue Opportunities in Mobile
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Revenue Opportunities in Mobile

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Presentation by Sergio Falletti at Mobile Internet 2.0 in Vienna, on Revenue Opportunities in Mobile

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Revenue Opportunities in Mobile

  1. 1. Hello. Exploiting The Revenue Potential Of The Mobile Internet Mobile Internet 2009
  2. 2. Number of paid-for apps 22,585 $30,000 $20,000 Average cost $677 $4 Total investment 51m million Reach the market… Apps sold (launch-Oct 08) 200,000,000 Average price $2.58 …with the right product Total revenue $516,000,000 $361 million Total net revenue * Number of App store paid-for apps and average price figures from Mobclix ** Average development costs from businessinsider.com *** total sales from appleinsider.com and based on Apple announcements
  3. 3. 1 million+ UK users 4x 2007 revenues Near profit in UK market Page views (000's) 150000 112500 75000 37500 0 May-06 Aug-07 Oct-08 100k+ downloads per month Over 30% participation in leagues
  4. 4. …the right product I start by filling in what I can and hope that eventually it all links up, I am not hung up on solving the upper left corner first or whatever. Design
  5. 5. …the right product Design
  6. 6. fragmentation
  7. 7. …the right platform Symbian Effort Java MMS Mobile web SMS Capability
  8. 8. Windows Mobile native RIM Symbian iPhone X-plat. Android Java Flash Mobile web standard SMS
  9. 9. The right product… evolves Receive a puzzle every morning? Listen, measure assume change
  10. 10. Reach the market
  11. 11. Traditional media didn’t work * Photo by Vincent Germain
  12. 12. Limited cross-platform crossover 15%
  13. 13. Mobile is the best ad channel
  14. 14. Delightful user experience Target platforms audience Keep evolving Master mobile marketing
  15. 15. Thank you. sergio.falletti@futureplatforms.com

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