This document provides guidance and resources for researching a target audience for a presentation. It lists understanding the target audience as the learning objective and assessing focus. Websites like Pearl and Dean and Yougov Profiler are recommended to help research and profile a target audience.

1. Target Audience
L/O: to make a presentation to show evidence of understanding of
target audience

2. Mark scheme
• “___________ research into potential target audience”
• This is your evidence for this assessment focus.

3. Complete worksheet…

4. Stuff to help you….

5. Websites
• Pearl and Dean http://business.pearlanddean.com/films_guide
• Yougov profiler https://yougov.co.uk/profileslite#/