What we should do for export product diversification and market extension are Surveying market in Practical, Reporting Occasional opportunities of market(substitute such as Dumex), Studying Preference of the consumer, Tracing the changes of market pattern, Introducing potential export products in Seminars, Arranging for Business Matching, Negotiating between two parties, Facilitating for the accomplishment of trade and investment related affairs, Disseminating country’s information to support trade and investment promotion.
RE Capital's Visionary Leadership under Newman Leech
Market entry and market access for myanmar export products
1. Table of Content – 3 Items
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Htun Aung Zaw, Assistant Director
Minister’s Office
7. Take care of the packaging of the export products
Innovate new packaging style and form
Create new design to attract the consumers
Pack by different weight depend on the class of the customers
Pack by variety of Sacks depend on the class of the customers
11. Diverse in production from the certain product.
Survey the market for the production escalation.
12. Market Segmentation
Aged(new born baby, toddler,
teenager, adult, aged)
Customs
Religious
Lifestyle
Culture
Politics
Technology
Weather
Environmental friendly
Recycling
.
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13. choose the target consumers by age such as new born baby, toddler, teenager, adult
and aged.
Study their culture so that the export products are to meet their needs.
Attract their attention by using their traditional customs.
14. Layer 3
This layer consists of the local
producer or local competitors of the
exporting markets.
Layer 2
Layar 2 is the competitors of
International markets. Layer 1
This layer is identify as the local
producers and local competitors.
15. Local market competition
International market competition
Local producers of the exporting market competition
16. The target consumers of the export products
Standard of Living
Agriculture
products
Manufacturing
Products
High income consumers
Middle Class Consumers
Low Income Consumers
17. The target consumers of the export products
Low income consumer market
Middle income consumer market
High income consumer market
18.
19. Empirical Analysis and Market Surveying
• Import Statistic and Indicators
Stable Import Markets( good export market)
Annual Growth Rate ( Market Trend)
Economy of Importer
• Indicators
High Dependency on Export
Perspective of exporting product
Perspective of exporting Market
Both Consumption and Re-exporting
High Dependency on Import
20. Empirical Analysis and Market Surveying
The market which we have never exported and a good perspective in market trend.
Find out the markets’ export and import data of the import markets for certain export products
Figure out the growth rate of the last five years
Know the potential of the markets
Know the development of the markets
Know the stability of the markets
Know the perspective of the markets
Trace the import flow of the last five years
Study the indicator of Import Propensity Index
Balance their exporting and importing the certain products
Know about the import market how much the market depends on the export products
Trade of the demand for our certain export products
Know the objective of their export
21. • Markey Survey
• Studying the import products
• Studying the market
• Scheme
22. Study the market
Find out common products in the market
Study the situation of the products
Study the rate of their consumption
Study the preference of consumers on the certain pattern
find ways of market penetrating
25. Technology / Awareness
Information
Internet Communication Technology
Market Information
Market Survey and Analysis
Economic Counselor
E-commerce
Production
Mass Production
Collective production(Cooperative)
Quality
Good Agriculture Practice
Good Manufacture Practice
Good Handling Practice
Infrastructure
Electricity
Port facilities
Inventory/ Warehouse
Transportation( Container, Double Decker)
26. Political Issues
Peace
Other local Issues ( Rakhine, Press )
Agreements
Regional Trade Agreement( ASEAN, BIMSTEC)
Bilateral Trade Agreement
Preferential Trade Agreement
28. How an Economic Counselor can take part in Export promotion
Survey market in Practical
Report Occasional opportunities of market(substitute such as Dumex)
Study Preference of the consumer
Trace the changes of market pattern
Introduce potential export products in Seminars
Arrange for Business Matching
Negotiation between two parties
Facilitate for the accomplishment of trade and investment related affairs
Disseminate country’s information to support trade and investment promotion