marketing

1. Marketing Environment

4. Economic factors Income Distribution Subsistence economies-few opp. For marketer Raw-material-exporting economies Industrializing economies-India Industrial economies-rich markets for all sorts of goods Savings, Debt, & Credit Availability Outsourcing and free trade

6. Social/Cultural factors Of Organizations Of Nature Of Oneself Of Society Of the Universe Of Others Views That Express Values

8. Social/Cultural factors High Persistence of Core Cultural Values Existence of Subcultures Shifts of Secondary Cultural Values Through Time

9. Technological factors Accelerating Pace of Change Unlimited Opportunities for Innovation Increased Regulation Varying R & D Budgets

10. Legal factors Corporate affairs Consumer protection Sectoral protection Corporate protection Control on trade practices

11. Demographic factors Worldwide Population Growth Population Age Mix Ethnic Markets Household Patterns Educational Groups Geographical Shifts in Population

12. Natural factors Higher Pollution Levels Increased Costs of Energy Shortage of Raw Materials Changing Role of Government

19. Porter’s 5 forces model

20. PESTLE ANALYSIS

21. SWOT analysis Strengths Opportunities Weakness Threats Factors Internal to Organization Factors External to Organization