Brands and Branding: a preview of Storience's ten-part training programme on present-day strategic brand management. ©2015 Storience.

1. 0 1 - B R A N D S & B R A N D I N G F O R
A R C H I T E C T U R E & D E S I G N
S T E FA N @ S T O R I E N C E . C O M

2. – Y O U R S T R U LY, A M O N G M A N Y O T H E R S
”A brand is a a lasting relationship founded on the kind of user/
customer experience that provides a mutually profitable exchange of
value between parties.”

3. B R A N D I N G = B R A N D M A N A G E M E N T
• ”Building and managing brands, to increase their value over time.”
• ”Beginning and ending all business management with the brand.”

4. K E Y B E N E F I T S
• Focus
• Discipline
• Consistency (”red thread”)
• Effectiveness
• A more customer-centric type of entrepreneurship.

5. A R C H I T E C T U R E I N B R A N D I N G
• Architecture is one of the disciplines that influences all four pillars of
branding: environment, behaviour, commercial offering, and
communication.

6. A R C H I T E C T U R E I N B R A N D I N G
• Defines the physical environment
• Often influences behaviour (disposition, affect, attitude, productivity)
• As such, may influence commercial offering (particularly service delivery)
• May influence or be a part of communication