Tackling Key Wean-Market Money Leaks - Dr. Charles Schelkopf, Bethany Swine Health Services, from the 2016 Power Of The Past, Force Of The Future Customer Appreciation event, August 16, 2016, hosted by Rensselaer Swine Services and Bethany Swine Health Services, Jasper Country Fairgrounds, IN, USA.
More presentations at http://www.swinecast.com/2016-power-of-past-force-of-future-customer-appreciation
4. BSHS: Our “system”:
45,000 sows, 45 producers
Loosely tied
1/3 independent
1/3 sow center based sows
1/3 sows with ownership
5. System tied together through:
Geographical
Common veterinary support
Information sharing
Reproduction
W-F performance
Marketing
Financial
Some common genetics
PRRS ARC
6. Historical deficiencies:
Inadequate focus on the w-f production
Inadequate data/intensity on value of focused
marketing
Better benchmarking software/data on sow end
PRRS management an endemic, challenging
frustration
7. Marketing efficiency: $LOT
1. Information focus was on sort loss (the packer’s version of
what’s most important)
2. Key people not receiving information
3. Information arriving too late
4. Information not used as a real-time benchmarking tool
5. Inadequate measurement of the real cost of marketing
mismanagement
8. Marketing keys today:
We know how much money we are leaving behind through marketing
mismanagement
The key people know asap, top to bottom
Progress(or lack of) is easily, regularly monitored
Excellent benchmarking occurs routinely
Per pig
Per load
Per site
Per week, quarter, year
By packer
Marketing focus and management have improved greatly
13. W-f performance benchmarking:
Historically 75% of costs receiving 25% of focus
Lack of a centralized data tracking system
Inadequate control over data integrity
Timely information not getting to everybody on the team
Need to turn data into information
Need to turn information into behavior change
19. W-f performance benchmarking today:
Information fully understood at the slat level
Almost excuse-proof
Improved focus and accountability
Performance and financial scorecard
21. PRRS Area Regional Control(ARC):
Struggled several years with $5-10/pig performance drag
Lack of site to site intensity
Complete lack of understanding of need for regional control
No dream of possibility of regional effort
Our own worst enemies with Live Virus Inoculation (LVI)
22. PRRS Management Tools:
1. Regional communication
2. Elimination of LVI
3. Sow herd closures / elimination
4. W-f bubble depopulations
5. Filters
6. Modified Live Vaccine
7. Increased biosecurity intensity; especially transportation
23. PRRS Management Today:
Excellent progress in a communication network
A surprising success with a key tool: MLV vaccine
Reduced severity of breaks
Significant improvement in control of spread
85% of pigs in region vaccinated
24. PRRS Management Today:
A much better understanding of the value of immunity
before and after infection
Two steps forward, one step back with PRRS
A real appreciation of the value of trucking biosecurity
Value transferred readily to PEDV when arrived
Most of region drinking the Kool-aid
27. 75% of the money is in W-f; it deserves that focus
Having a good handle on the full value of marketing
mismanagement drives progress
Intensified w-f benchmarking drives improvement
Regional PRRS control can significantly improve the
costs of this disease
Attaching $$ to data changes management behavior
28. Success is a science; if you have the
conditions you get the results.
~ Oscar Wilde