This talk will explore the challenges and rewards of an unorthodox approach of inserting QA into the SDLC from the very beginning. How can a QA focused development team increase efficiency and effectiveness by replacing the traditional practice of applying quality control after completing all development? Come explore the theoretical results of Software Development using Automation and QA to create a reliable process that can reduce the pain of technology debt and ineffective tests found in the traditional SDLC. About the speaker: Jason Malone is a Team Lead of QA/Test Engineering at Bronto Software, Inc. He is a Software Engineering professional with strengths in quality assurance, project management, business process analysis/re-engineering, and systems implementation. His specialties include: QA Test Development and Process Planning, Software Testing and QA Best Practices, Software Development and Deployment, IT Services and Technology.