Syldon

1. SyldonTM
1. Identify/ Confirm Passions
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Art
Design
Aesthetics
Architecture
Photography
Fashion
2. Identify Small Business Goals
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Develop a Business Plan
Develop a Marketing Plan
Create Effective Business Model
Create a Website
Crew of In-House Graphic Artists, Designers, Photographers, Professional Reps
Rent Space- Production, Studio, and Office
Develop company from the apparel industry to fashion industry
3. Identify Resources you Will Use to Attain Goals (Include 5-10 Resources)
– LivePlan (Bplans.com)
– creating of business plan
– emarketer.com
– analysis of graphic t-shirt industry
– Youtube.com
– research/ learn printing process. Especially on different material
– TshirtForums.com
– recommended by Kirk Smyth. Will be able to use this site for learning both the artistic and
business sides for upstarting a fashion line beginning with designing t-shirts
– Orangecoast College
– Art and Design Classes
– iStockphoto, Dreamstime, Shutterstock,Fotolia
– stock photograph sites where I can utilize photos and illustrations that are already in the
format that I need them in for designs (high resolution photographs and vector art)
– Local tattoo and graphic artists
– Southern California has an abundant source of local artists that will be able to make custom
vectors specifically to my liking
– Family
– help with sourcing designs, fabric, and tailors
4. Identify Steps You Will Take to Reach Goals (Include 5-10 Steps)
– Identify Industry and Competitors

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– Nielsen Business Information Marketing Place, Press Enterprise, Wall Street Journal, etc.
Register Trademark
– U.S. Office Patent Website
Classes
– Art A110 (Color & Design: 2-D)
– Art A111 (Color & Design: 3-D)
– Art A175 (Screen Process Printing)
Partner with local artists, graphic artists, and photographers
Hire models
– friends, family, model mayhem
Create Website
– utilize a local graphic artist and web designer
– utilize a friend who owns Single Grain for the SEO of the website
Hire effective professional reps
Sample run
– Wholesale printer
Trade shows
– Atlanta Apparel (GA), Texworld USA (NY), Premiere Vision (NY), Washington DC
International Textile Expo (Washington, DC), Stylemax (IL), Fashion Coterie (NY), etc.