Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
2. Problem
All currentTravel Websites:
• Travel planning is centered around
destination only. No Budget
consideration.
• No integrated booking.
• Poor/Non existent social media
integration.
• UI/UX cluttered with excessive features
and information.
• High markup/low conversion business
model
Solution
One singleTravel Website:
• Budget-minded travel planning:
budget first, destinations later
• Integrated booking: all in one site, one
single payment.
• Analytics-based social media integration.
• Simple UI/UX, first time tutorial guide
• Business model based on pay-per-click
revenue (leads) + convertion (purchases)
3. MarketValidation Market Size
Unique monthly visitors by website
Rank Webpage
Estimated Unique
Monthly Visitors
(Compete.com)
1 TripAdvisor 27,000,000
2 Yahoo! Travel 26,250,000
3 Expedia 26,000,000
4 Travelocity 16,000,000
5 Priceline 15,000,000
6 Orbitz 14,000,000
7 Kayak 8,500,000
8 Hotels 8,000,000
9 TravelZoo 6,000,000
10 Hotwire 5,750,000
Total top 10 websites 152,500,000
Source: http://www.ebizmba.com/articles/travel-websites
Online travel sales by region
2010 2016
Region US$ billions % total US$ billions % total CAGR 2010-2016
US 139 45% 182 35% 19%
Europe 118 38% 176 34% 21%
Asia-Pacific 44 14% 131 25% 43%
Latin America 8 3% 34 7% 61%
Worldwide 309 100% 523 100% 24%
Source: newmediatrendwatch.com/world-overview/91-online-travel-market
150 Million
unique monthly visitors
US$309 Billion
Total Addressable Market Opportunity w/ 24% CAGR
4. Key Competitor: KAYAK Explore
• Limited to Flights only, not possible to add other
bookings (Hotels, Cars, Restaurants,Activities)
• No social media integration (FB,Twit,Tripadvisor)
• Not a default feature in front page
• High friction: 4 clicks and 3 browser tabs between
final customized trip and buying page
Tripea Competitive Advantage
• Integrates other bookings (Hotels, Cars,
Restaurants, etc.)
• Integrates social media (FB,Twitter,Tripadvisor)
• Core business model, default feature in front page
• Low friction: 1 click and 1 browser tab between
final customized trip and buying page
Competitors
Potential Entrants will have to:
• Create budget-minded travel planing tool
• Develop nicely designed, simple, easy-to-use UX/UI
• Integrate social media through FB,Twitter login
• Integrate other engines’API information
Tripea Defensibility
• High switching cost toward budget-minded
business model
• Customer loyalty and retention strategies
• Software technology patents
• Exclusivity partnership with API providers
?
5. Value to User
Tripea Online travel
agencies
Fare aggregators &
metasearch Engines
Bargain sites
Travel and tourism
guides
Easy of use
Guided tutorial for first
users, easy integrated
booking, focus around
budget
UI cluttered with
excessive info, focus
around destination
direct booking not
available, redirection to
several other sites
offerings restricted to
advertised specials, no
tool for detailed search
direct booking not
available, redirection to
several other sites
Costs
Low fee,
low UX friction
High variable fee (~15%),
high UX friction
Free monetary cost,
high UX friction
Free monetary cost,
high UX friction
Free monetary cost,
high UX friction
Benefits
opens all travel options,
allows budget-minded
planing, integrates social
media, saves time and
money
Highly detiled
comparition of booking
alternatives
Highly detailed
comparision of fares
Great saving
opportunities
Great insight information
6.
7. Business Model
Tripea makes money from User Convertions (per purchase) and User Searches (per
click)
User Adquisition
From
• Advertising
• E-mail
• Viral Marketing
User info at login
Includes
• Demographics
• Preferences
• Contacts
User Searches
Clicks at
• Flights & Hotels
• Resturants
• Activities
User Conversion
Purchases of
• Pre-existant
packaged trips
• Customized trips
Large expected
User base
High quality User
Big Data
Direct Premium
target ads
High potential
Profit
+ + =
Future Potential source of Revenue
8. User Adquisition
Word of mouth & viral, Social Media sharing, Blogosphere referrals
Direct email
Suscribed users in landing
SEO
Organic search &
optimized page markup
PR
Buzz marketing
Company blog
PR tactics
Internet advertising
Google adwords
Facebook ads
Launch Growth Maturity
9. MERGE ADQUISITION
Establish a value on each company,
and then combine the two to form
one bigger company:
Get bought-out by someone who
comes in and takes over your
business:
Activities booking startup
Online Travel Agency
Airlines, Hotels and activities
review by travelers
Exit Strategy
10. Carlos del Carpio
Strategy, Product and
Business development
Experienced in Analytics and
Project management. Founding
member of EFL Global and
consultant for Harvard Univesity.
BA in Economics
Linkedin
Juan Pablo Lopez
IT, Support, Design
Experienced in business model
development, digital marketing,
IT web design and development.
Technology and innovation
enthusiast.
BA in Business
Linkedin
David Ortiz
Sales, Commercial
relationships
Entrepreneur with several
succesful ventures in the textile
industry and solid online sales
experience across Colombia,
Peru and Brazil.
BA coursework in Business
FedeTravesiño
Marketing,
Communications,CRM
Entrepreneurship and design
enthusiast with solid experience
in product development and
commercial management in the
retail industry
BA Industrial Design
M.Sc. Marketing
Linkedin
Team
11. Managing Partner Bento
Bid Network, Startup Weekend
and Next Facilitator
Bradley Joyce
Managing PartnerVelocis
Enterprises LLC, Founder of
LAUNCH DFW and
Socialyzer
Patricio Cavassa
Managing Director at ICB
Investment
Advisors