1. Introducing:
11
“An innovative learning & development organization
that aims to empower young minds to ‘connect the
dots’ in their professional WORK and social LIFE”
From
To
 
 
-Ashish Khurana; a passionate LEARNer & Founder

2. Copy protected 2
Core VALUES we ‘live’ everyday &
Leadership Traits that define us as a TRIBE
Passion: We are full of enthusiasm each and every day about what
we do and how we do it. (Means2Ends)
Creativity: We use our creativity to be innovative taking inspiration
from what’s the BEST
(Strive4Excellence)
Quality: In everything we do, we distinguish ourselves through
quality of our process & product.
(Good4OurChildren)
Integrity: As a company and as individuals, our words , actions and
deeds must be ‘professional and truthful’.
Result-Oriented: We are focused and driven towards scoring
individual and team goals.
Go-givers: We are willing & open to give knowledge, impart skills,
provide guidance on personal and professional level.
We are an active & energetic TRIBE -not the ones to ‘stand by’ to see
whatever happens around us (don’t have ‘Chalta Hai’ attitude!). We
assert ourselves to speak-out what’s good for our customer in shaping
his life/career. We motivate ourselves & others to contribute
meaningfully to the Society.… All are ‘Warmly Welcome’ to Join
Though
Wisdom is
NOT Easy
to Copy
but still

3. Why we exist?
confidential 3
Who are our
Customers?
Aspiring
Professionals
with Money
to spend on
Self
Development
(sponsors)
What are our
Products?
Work or Life
Training
programs that
fulfill Needs &
Wants .
To Train People ‘connect the dots’ for work-life excellence
LEARN the Skills 2 EARN a decent Living
What’s Eco-system (Industry & Market) we are part of?
-Learning & Development
-Ever Present and HUGE
- There are seasonal Ups
& Downs But GROWING
Where are we? and where do we go from here…
-Noida (12) Delhi/NCR (3-5) North India (5-15)
When? and How do we fund the growth? How Much
Organic and In-Organic?
Let’s meet discuss the next steps…

4. confidential 4
Stylethat’sfundamentalto
ALLourproducts.(present&Future)
Essence of Content@ T.r.i.c.k.s
1. Customer Centered: Topics that fulfill his/her Needs & Wants,
stated explicitly or implicitly (80/20 Rule)
2. Real-Play: We create activities driven by the real-life experience
(simulate real life situations)
3. Interactive: We design our content to promote participation and
trigger interaction. (conversation is
life!)
4. Fun & Surprise: Aspire to make Learning through Games a
success in India- the idea is to make fun based learning
popular.
5. Value-Promoter: We endorse the most worthwhile values to
encourage personal growth
6. SKB Units: each piece of content has measured level of
Knowledge, Skill or Behavior that is stated in Learning
objectives.
They dictate the purpose of our content, inspire the style of delivery
we offer, have guided OUR Instructional Designers to develop all of
our products. We TEST every piece of content before
incorporating it in the Product: 5 established PRODUCTs

5. confidential 5
Super Delivery 
Facilitation Capabilities
FREE services we offer: Level Assessment, Counseling , 1 Trail Class*
(*try it before committing time and money)
Ashish Khurana: Computer Science Graduate + PG- Management Studies from FMS-
Delhi University & IIFT. 19 years experience (12 years as a corporate trainer) Certified on
BusinessEdge by IFC-World Bank, TTT- Coaching Conversations (Vanchover Canada), Energy
for Performance (Florida US), EnglishEdge Certified Master Trainer….. A Lifelong LEARNer.
All trainers have Global Certification for Corporate
Trainings or certified for ESL w/out Translation
(We have Trained over 10,000 people on Language and
Behavioral Skills: 342+ at NOIDA Center)
REAL Life TEST for a good trainer: 60% people Pay-up 1st
installment after trial class or
10-20% Full amount within 7 days. (if they have the money in their Credit/Debit Cards)

6. Learning Atmosphere…
(Environment at the Center)
confidential 6
EnglishEdge:
Language LAB
Class Rooms with
AUDIO/VIDEO
The Learning Zone: at the
Center has Toilets, Pantry,
Library + Ample Areas for
Professional Dialogue &
Casual Conversations!

7. 06/18/14 7
Competition &
USPs…
1) Brands well established
2) Deep pocket Publicity Spenders
3) Marginal players or ‘fly by night operators’,
4) Tuition Centers
USPs : Some points on How we Stand-out?
 Low Operating Costs/sustainable business model,
 Relationships: EnglishEdge and BBC
 Creativity & Innovation: Really Learn English
 5 Products that are fairly well established,
 Leadership Band-width : Trainers not Teachers
How we will create Barriers to entry: Establish Process, Product
Names & Brand Re-call, Trade Marks/Copy Rights/Patents…
BEST
Quality
Low
Price

8. 06/18/14 8
Advisory Panel
Watchful eyes or
Bouncing board,
includes:
Mr. OP Setya,
Mr. Hans Dholakia
Mr. Deepak Chanana
Ms Neelu Paul,
Mr. Vivek Agarwal
Mr. Bimal Rath
Mr. Anand
Mheshwari
Mr. Ravi
Ramakrishnan
The Operating Team + functional
Support from extended network
Ashish Khurana (Founder = Master Trainer + Content
Developer + Blogger + Innovator)
+ Family’s Support + Friends
Employees: Monika (FT), Dewaker (FT), Anup M (on
leave), Sadaf Naved (on leave) and Amir (PT -evening)
Partners: EnglishEdge, Vedit Technologies (website)
(formal agreements or MOUs)
Vendors: Have established a Trusted Vendor Network* for
Printing and Designing of Marketing Co-laterals
Referral Network Facebook/Linkedin of 1,000+
* We get 30 days credit in the Market,
on competitive rates.

9. Manage
everyday
FLOW
of
CASH
&
Rotate
Money
on
Monthly
basis ...
Must generate enough CASH or Value to pay for
‘time/energy spent’ by all the stake-holders viz.
 Customers (pay Cash)
 Employees, Utility Suppliers
& Vendors (get Cash + Work/life)
 Promoters (Investment  Value)
06/18/14 9
T.r.i.c.k.s to remain a
Successful Business Entity
 
to ensure that the Show
Must go on….
is

10. 06/18/14 10
Business Edge -Proven Business Model with Innovative Products
Competitive Edge- compared with the best brands in the industry
 Partnership with English Edge- Content/Product Trial partnerships (for 3 years)
 Management Band-width + Depth of experience (50+ years)
 3 things that are 1st
time in NOIDA/INDIA
 5 Products/300+ Students
 Quality– 20% enquiries/WOM +ive Feedback
 Profitable operations in 18 months
 Shallow Pockets for Investments
 Cash flow & Daily Mgt. takes Leader’s Time
 Commitments of People/Employees if not Paid
well and in-time. To EARN Loyalties of Key Staff.

11. 06/18/14 11
 Current track record of goals met/exceeded
 Operating B/even achieved in 1st
year (6 months)
 100+ Walk-in or Tele calls/inbound per month
 Profitable Business Model established
Open for Discussion (Depends on the Available Funds)
 5 Centers in Delhi/NCR each must get 100+ walk-ins/month
before we open another (5-7 km. distance)
 30% enquires thru. Word of Mouth (WOM) or website within 12
months
 5-10 Established Products with over 50 students/center
 Consistent Revenue of 2-3 lac./center/month with self sustaining
business ops. of all the centers under Mgmt.
Joint Goals & Targets
next 2-3 years

12. Learning Center: 204a, 2nd
Floor, Bhagmal Complex,
Naya Bans, Sector 15, Noida- 201301. 020-6515151
Confidential
Lifelong Learning
12
PARTNER WITH US ON
•NEW CURRICULUM – CUSTOM CONTENT
DEVELOPMENT,
•OPENING NEW CENTER IN DELHI/NCR
•TAKE UP CONTENT/BRAND LICENSE OR TTT
WE ALSO INVITE ‘VALUE INVESTMENT’ FROM
STRATEGIC PARTNERS IN THE COMPANY.
Stay Connected!!
Though
Wisdom is
NOT Easy
to Copy
but still