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1. Grand Canyon University BUS 485 Week 2
Assignment 1 NEW
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Details:
Students will create a strategic business plan in
teams for their culminating project in BUS-485.
The structure of this assignment is comprehensive
and integrative. It requires synthesis and
evaluation of information, skills, and knowledge
developed throughout the BS program at COB.
You will be required to submit a specific section of
the capstone in each Module of the course as
indicated in the assignment directions. Each
section will be due by the end of the Module in
which it is assigned. Review the Capstone Project
Assignment Directions for additional information.
Using the Segments of the General Environment,

2. write the environmental analysis for your
organization developed in Module 1
(approximately 500-750 words). Refer to chapters
2 and 8 in the textbook for additional information.
Include the following in your draft:
1- Incorporate the Five Forces of Competition to
help write the industry analysis for your
organization (Chapter 2, Figure 2.2 The Five
Forces of Competition Model).
2- Describe your sources of competitive
advantage.
3- Using the Modes of Entry and their
Characteristics (Chapter 8, Figure 8.5), describe
which mode(s) of entry you would use to expand
globally and why you selected it (even if expansion
is hypothetical at this time). Select one country,
such as Canada, and discuss relevant cultural,
political, and economic factors, and any language
barriers that could impact your entry.
4- Using the Parts of the External Environmental
Analysis (Chapter 2, Table 2.2), identify the
outlook, forecast, or trends for the type of
organization you have selected.

3. Prepare this assignment according to the APA
guidelines found in the APA Style Guide, located in
the Student Success Center. An abstract is not
required.
This assignment uses a grading rubric. Instructors
will be using the rubric to grade the assignment;
therefore, students should review the rubric prior
to beginning the assignment to become familiar
with the assignment criteria and expectations for
successful completion of the assignment.
You are not required to submit this assignment to
Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student
Success Center for directions. Only Word
documents can be submitted to Turnitin.