The Strategic Project
Running simultaneously with the theoretical strategic focus in this semester, working in a
group (2 to 5 students) I would like you to carryout a general Strategic Study on an
organization of your choice. You can base your study around an organizational SWOT
analysis and then use this analysis as a platform to explore other Strategic elements e.g.
specific functional strategies, competitive strategies and general corporate strategies.
However, you are free to approach the general direction of your study in any way you see
as appropriate, given the nature of your chosen organization and the industry it operates
The assessment will be based on a written project report. The project report needs to be
approximately 15 to 20 A4 pages in length. The report needs to be submitted for
assessment by the end of the course (check your schedule for exact date). I can accept
hard copies of your report but for convenience you can email the reports to me.
Some suitable companies (there are many others – the choice is yours!):
Daryl Chapman 07.09.2010
P.S. Refer to the course reference book for further guidance:
Strategic Management in Action – M. Coulter