How to launch your product with Social Media
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Talk on October 12th at the Haas School of Business on how to use social media to launch a product.
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How to launch your product with Social Media
- 1. Launching products using Social Media Sana Choudary Product and Market Strategy consultant Traffichoney.com
- 2. Why are we here?
- 7. Which network? Source : Conversation Prism, Brian Solis, http://sparkplug9.com/brian-solis-conversation-prism-the-social-web/
- 11. Retention Repeat and frequent engagement with your product
- 16. Consult for a very limited number of startups that I think are creative and have solid business potential. If you think that describes you you contact me: Sana N Choudary www.facebook.com/traffichoney @traffichoney [email_address] Blog: www.traffichoney.com
Editor's Notes
- All of you are here to discover how using social media can help you launch a product. Most entrepreneurs think that if they simply set up a Twitter account or Facebook page and start blasting messages about their offering, people will come explore their product. But actually since so many people are doing this it is not very effective and leaves them frustrated and confused. If you just become clear on the different phases of the customer development process and understand where social media can add value you can derive much more value from your social media efforts.
- Customer lifecycle funnel Why ladder? Useful in thinking about customer effort required 4 stages Acquisition Activation Retention Referral effort of customer--unique by business and product design help ur social media efforts
- Acquire a customer through promotional activities how many are there? how many think the number is between 5-6 10 greater than 10 greater than 20
- http://www.marketingpilgrim.com/2006/10/the-five-pillars-of Which network? Depends on product you are selling and the customer you are trying to reach
- twitter--twt2get
- Customers love your product Share with their friends How social media can help Allow sharing with friends—ex share with Facebook friends, note on profile Remind them to share--fan page and twitter communication Incentivize them to share--tweet and will get free pdf with these secrets. Careful to make sure audience is targeted