Take a look at this list of B2B Marketing Stats to Boost Your Campaign in 2019. Website: https://www.tradekey.com/

1. The Best B2B
Marketing Stats
To Boost Your
Campaign in
2019
Presentation By: https://www.tradekey.com

2. B2B Social
Media
Marketing
01 0402 03
50% of LinkedIn users
say they are more likely
to buy from a company
they interact with on
LinkedIn.
80% of B2B social
media leads come from
LinkedIn
94% of B2B marketers
use LinkedIn for
content distribution
79% of marketers said
they saw increased
traffic with as little as 6
hours a week invested
in social media
marketing

3. (KoMarketing)
( Statista )
( Statista )
(Google, 2018)
85% of B2B marketers
say lead generation is
their most important
content marketing
goal.
In 2020 U.S. spending
on digital advertising is
set to hit $113.18
billion, double the
amount compared to
just 2 years ago.
67% of purchases for
multiple industrial
manufacturing and
pack-and-ship
industries were
influenced by digital.
Worldwide internet
user penetration in
2017 was 46.8%. That’s
expected to grow to
52.4% by 2020.
The leading reason
business buyers have
limited engagement
with B2B vendors is
because marketers are
sending them too much
irrelevant content
(34%).
General B2B
Digital Marketing
Statistics
(Ring Lead, 2017)

4. B2B Content Marketing
• 60% of all marketers
are creating a new
piece of content
every day.
• Nearly 90% of
marketers said
improving their
ability to track and
analyze marketing
efforts is a top
priority.
• More than 50% of
people worldwide
use their mobile
device over their
desktop.
• The length of your
content matters! Today,
the average word count
on the first page of
Google is 1,890 words!
• 28% of marketing
professionals have
reallocated their
traditional
advertising budget to
digital marketing.
• 86% of B2B
companies maintain
a blog
• Over three million
blog posts are
written each day

5. B2B Content Marketing
• 48% of marketers are
adding YouTube to
their content
distribution channel
plan for the next year
• Blog posts with 6-13
word titles attract the
most clicks
• In a recent survey,
over 40% of people
admit they skim over
blog posts
• 63% of marketers
believe their biggest
challenge is
generating traffic
and leads
• 70% of B2B
marketers in 2016
plan to create more
content in 2017.
• 50% of B2B
Marketers see
producing content
consistently as a top
content marketing
challenge.
• Companies that blog
15 or more times per
month drive 5x more
traffic than
companies that don’t
blog.

6. Mobile Marketing Statistics
(Google, 2017)
• Mobile usage per
B2B worker is
expected to increase
from two hours a
day to three by 2020,
driven by millennial,
Gen Z, and the
increasing use of
smartphones by
older workers.
• 80% of B2B
executives research
products or services
on a tablet in the
evening.
(IDG Global Solutions)
• 50% of B2B search
queries today are
made on
smartphones, and
this percentage will
grow to 70% by
2020.
(Google, 2017)
• Mobile marketing
can accelerate time
to B2B purchase by
20%.
(BCG, 2017) (BCG, 2017)
• 70% of B2B buyers
increased mobile
usage significantly
over the past two to
three years, and
60% expect to
continue to increase
their mobile usage.

7. 45%
22%
46%
42%
37%
44%
Are looking for
personalized
content portals.
Will leave a
website because
of a lack of
message
(MarketingProfs,
2015)
Will leave because
of poor design or
navigation
(MarketingProfs,
2015)
(11 out of 50) of the
fastest-growing
B2B companies
have a live chat
widget on their
website. (Drift)
of companies have a
mobile-optimized
website
(B2BMarketingZone,
2018)
Of B2B marketers say
the main reason they
abandon websites is
because there’s no
contact info
immediately visible.
B2B Website Design Statistics

8. A F
E
DC
of B2B marketers say SEO has the
biggest impact on their lead
generation goals. (Marketing
Charts)
of enterprises are investing
more than $20,000 on SEO
each month.
(B2BMarketingZone, 2018)
of B2B researchers begin their
research with generic Google
searches
of B2B researchers who are
online use search specifically
to research business
purchases
of B2B researchers use the
internet during the B2B
research process. (Google,
2015)
of B2B marketers stated that
SEO generates more leads
than any other marketing
initiative. (Junto, 2017)
B2B SEO Statistics
59
%
57
%
45
%
71
%
89
%
90
%
On average, B2B
researchers do 12
searches prior to
engaging on a
specific brand’s
site.

9. Sources
• Google: https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/,
https://www.thinkwithgoogle.com/marketing-resources/experience-design/rebranding-strategy/
• Content Marketing Institute: https://contentmarketinginstitute.com/2017/09/research-habits-content-
marketers/
• Hubspot: https://www.hubspot.com/marketing-statistics
• MarketingProfs: http://www.marketingprofs.com/charts/2015/27454/what-b2b-buyers-value-most-on-
vendor-websites
• BizReport: http://www.bizreport.com/2018/10/study-b2b-buyers-want-video.html
• Business2Community: https://www.business2community.com/b2b-marketing/b2b-buying-cycles-
getting-longer-01937366
• Accenture: https://www.accenture.com/us-en/insight-b2b-customer-experience
• Experian: https://www.experian.co.uk/business-express/hub/wp-content/uploads/2018/03/B2B-
Marketing-Trends-2018.pdf
• Boston Consulting Group (BCG): https://www.bcg.com/publications/2017/marketing-sales-digital-go-to-
market-transformation-mobile-marketing-new-b2b-buyer.aspx
• IDG Global Solutions: https://www.businesswire.com/news/home/20140630006098/en/IDG-Global-
Mobile-Survey-Puts-Spotlight-Mobile
• MarTechAdvisor: https://www.martechadvisor.com/articles/performance-and-attribution/b2b-
marketing-trends-that-will-rule-2018/
• Statista: https://www.statista.com/topics/2495/b2b-marketing/
• Marketing Sherpa: https://www.marketingsherpa.com/
• QuickSprout: https://www.quicksprout.com/2014/06/20/how-to-generate-leads-with-social-media/
• KoMarketing: https://komarketing.com/industry-news/survey-marketers-still-challenged-prove-roi-
business-objectives-3430/
• SocialMediaToday: https://www.socialmediatoday.com/social-business/30-reasons-why-video-medium-
social-2017-infographic
• BuzzSumo: https://buzzsumo.com/blog/most-shared-headlines-study/
• Nurture: https://www.nurturehq.com/marketing-automation/
• Forrester: https://www.forrester.com/home/
• Junto: http://junto.digital/blog/seo-stats-2017/
• Drift: https://blog.drift.com/fastest-growing-b2b-companies-report/?ref=Webbiquity.com

10. THANK YOU
Website: https://www.tradekey.com