Here's a quick slide deck I made for a short marketing segment delivered to Kennebec Valley Community College's Massage Therapist Students. It's direct and to the point.

1. MARKETING 101
THINGS YOU NEED TO KNOW

2. marketing: the action or business of promoting and selling products or services

3. PRINCIPLES OF MARKETING
PROMOTE AND SELL

4. YOUR PRODUCTS/SERVICES
• CORE OFFERINGS
• ADDITIONAL OFFERINGS
• FEATURES & BENEFITS
• WHAT IS MY VALUE?

5. TARGET MARKET
• AGE, GENDER, LOCATION
• PERSONALITY
• INTERESTS
• DISLIKES
• ETC, ETC, ETC

6. MARKETING MESSAGE
• BE CLEAR
• USE ACTION STATEMENTS
• TIME ORIENTED
• DIRECT
• CONTACT INFORMATION

7. MEDIA CHANNELS
• BROADCAST
• PRINT
• ONLINE
• MOBILE

8. PRODUCTS/SERVICE
S
MEDIA CHANNELSMARKETING
MESSAGE
TARGET MARKET

9. MARKETING
A CLOSER LOOK

10. MARKETING IS NOT …
• SPAM/HARASSEMENT
• SCARED
• UNTHUNK
• CONVENTIONAL
• BASHFUL
• FRAGMENTED

11. MARKETING IS …
• SALES & SUPPORT
• CUSTOMER SERVICE
• RELATIONSHIP BUILDING
• EDUCATION
• ADVERTISING
• WORD OF MOUTH
• DATA ANALYSIS

12. MARKETING IS BRANDING
• COLLATERAL
• PERSONALITY
• POSITIONING
• AWARENESS
• RECOGNITION

13. Marketing is relationship building.

14. MARKETING IS WORD OF MOUTH
• CREATE
• SHARE
• SHARE
• SHARE
• SHARE
• ANALYZE

15. Technology has changed the way we
communicate.