Sitra web work

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Presentation on the scope of web collaboration work in Sitra the Finnish Innovation Fund. Originally presented in J. Boye Digital Media Europe network meeting Tue Feb 28.

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Sitra web work

  1. 1. Web work in Sitra the FinnishInnovation Fund12/03/2012 Karoliina Luoto
  2. 2. About the speakerKaroliina Luoto• Involved in Sitra’s information society development work• In charge of Sitra’s web presence and web site development• Background in web consulting, publishing and mediaTwitter: @totoroki 12/03/2012 © Sitra
  3. 3. Case Sitra - mission and goals Vision: Finland will succeed as a pioneer of sustainable wellbeing. Sitra • reformulates thinking of good life • searches for human-centered procedures which renew society • enables business which aims to sustainable wellbeing1967 founded independent fund guided by the Finnish Parliament.Approximately 100 employees, mostly experts. 12/03/2012 © Sitra
  4. 4. Sitra’s web strategy(concluded 06/09)1. Sitra’s presence in the web varies according to the objectives of the projects2. Sitra is open, transparent an uptodate in the web3. Anyone can understand the basics of our work in the web4. We let our people talk in the web5. We encourage collaboration in the web 12/03/2012 © Sitra
  5. 5. How Sitra uses web community tools? Dialogue and Storage Big picture ”marketing” ra.fi .fi big picture + Expert dialogue Presentations aggregation tools Separately Citizens / branded enthusiasts Videos Citizens .fi tool-based Pros Separately International branded pioneers Photos Sitra internal Intern. big picture
  6. 6. Volume: happening at the moment• 8 Facebook pages / groups (~ 43 000 members)• 6 active subject-level Twitter accounts (~ 2000 followers)• 1 subject-level LinkedIn group (1200 members)+ employee activitiesOrganizing:• Comms people most typically coordinating• In most massive initiatives, coordinating/fasilitation outsourced• Experts providing content and growingly becoming active in taking process ownership 12/03/2012 © Sitra
  7. 7. We have chosen a subject-based, not organisation-centered approach 12/03/2012
  8. 8. Instead of… 12/03/2012 © Sitra
  9. 9. …we get more of…(Case: municipal servicevoucher in Facebook) 12/03/2012 © Sitra
  10. 10. Case Service Voucher New ideas for development work Citizen discussion in Facebook Political decision- making 12/03/2012 © Sitra
  11. 11. …or of…(Case: new democracyforum in Facebook,Twitter and Etherpad) 12/03/2012 © Sitra
  12. 12. 12/03/2012 © Sitra
  13. 13. 12/03/2012 © Sitra
  14. 14. Case New Democracy Forum Workshop / Outcome of the forum idea tweets on Twitter Forum participants Ideas / comments and from people outsideWorkshop/idea materials on Documentation the forum status posts Sitra.fi work inin Facebook Etherpad 12/03/2012 © Sitra
  15. 15. Future? x Twitter Ideas for the IRL operations … X in Facebook 12/03/2012 © Sitra
  16. 16. Collecting the big picture 12/03/2012
  17. 17. 12/03/2012 © Sitra
  18. 18. 12/03/2012
  19. 19. 12/03/2012 © Sitra
  20. 20. 12/03/2012 © Sitra

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