In Vancouver, quality daily pet care is going to be found mostly in high-income areas. According to Vancouver Magazine, the article No Pet City notes that most apartments that are pet-friendly are actually found in high-income areas, “lower-rent places tend not to be pet-friendly” . The same would be true for dog training, dog grooming, long- and short-term kenneling and the sales of pet food. In sum, however, it seems that the sale of raw, organic, specialty pet food is booming in the City and Province.
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Market Industry Pet Care
1. 1
In Vancouver, quality daily pet care is going to be found mostly in high-income areas.
According to Vancouver Magazine, the article No Pet City notes that most apartments
that are pet-friendly are actually found in high-income areas, “lower-rent places tend not
to be pet-friendly”1. The same would be true for dog training, dog grooming, long- and
short-term kenneling and the sales of pet food. In sum, however, it seems that the sale
of raw, organic, specialty pet food is booming in the City and Province.
Furthermore, targeting high-income areas would be beneficial as they have more
disposable income to use for the purposes of caring for their pet in a manner that is
beyond the common walking-the-dog and bathing-at-home strategies. Dog owners in
the city with high-income pamper their dogs, they want their dogs to be dressed,
brushed and taken care of when they decide to go on vacation or have a business trip
to take.
Given these specifics, then, it would be advisable for a new business to have the luxury
look and feel in the location of choice. It would also be advisable for the company to be
situated in areas such as:
1
http://vanmag.com/city/no-pet-city-how-vancouver-became-canadas-least-pet-friendly-city/
2. 2
1. Shaughnessy Centre, Vancouver
The average household net worth is $7.82 million. The average annual Household
income is $393,827. The average house price is $2.47 million. This area is mostly
populated by older residents and about 25% own a computer or tablet2.
2. West Bay and Sandy Cove, West Vancouver
The average household net worth is $8.19 million. The average annual Household
income is $958,352. The average house price is $2.90 million. There is a lot of
waterfront properties, which infers they may have dogs. A retirement and urban
residential area. Mostly a conservative population.
2
http://www.canadianbusiness.com/lists-and-rankings/richest-neighbourhoods/british-columbia-
2014/image/2/
3. 3
3. Kerrisdale Park, Vancouver
The average household net worth is $9.26 million. The average annual Household
income is $831,230. The average house price is $1.89 million. Mostly gallery-goers,
young population, into sports and skiing. About 20% of them take off to a mountain on a
regular basis3.
3
http://www.canadianbusiness.com/lists-and-rankings/richest-neighbourhoods/british-columbia-
2014/image/4/
4. 4
4. Shaughnessy Heights, Vancouver
The average household net worth is $12.00 million. The average annual Household
income is $777,184. The average price of a home is $3.09 million. This is where the
highest cost for real estate is found. The neighbourhood is found on West 29th Avenue
to the west side of Granville Street. Mostly younger population.
5. Kerrisdale, Vancouver
The average household net worth is $10.59 million. The average annual Household
income is $1,277,431. The average price of a home is $2.79 million. This is where the
highest income can be found. Mostly populated by undergraduate students. A lot of
basement-dwellings can be found here.
5. 5
The target market characteristics include (the latest figures available are for 2013 for
this industry):
Age Dogs Cats Other Any
18-24 24 27 15 56
25-34 37 43 11 63
35-44 32 44 4 59
45-54 46 47 11 75
55-64 29 33 9 48
65+ 20 22 3 39
Pet Owners is mainly seen in the following age groups within the children population:
Age of Children Dogs Cats Other Any
6. 6
2 and under 30 34 8 53
3 to 5 45 48 18 70
6 to 11 52 41 16 75
12 to 17 58 47 12 77
According to the Census 2016 for Vancouver, there are quite a lot of children and
families in the city4.
Age Group Total in Vancouver
Ages 0 to 14 362,110
0-4 116,270
5-9 122,735
10-14 123,110
Ages 15 to 64 1,714,005
15-19 142,285
20-24 162,270
25-29 179,940
30-34 182,625
35-39 167,955
40-44 168,375
45-49 184,285
50-54 191,370
55-59 177,095
60-64 152,805
4
http://www12.statcan.gc.ca/census-recensement/2016/dp-
pd/prof/details/page.cfm?Lang=E&Geo1=CMACA&Code1=933&Geo2=PR&Code2=59&Data=Count&Sea
rchText=Vancouver&SearchType=Begins&SearchPR=01&B1=All
7. 7
Costs and Competition
Pet grooming places
These include:
● Rover’s Return Dog Grooming
All GROOMING SERVICES include
● Prices for full groom start at $70 for small dogs (Yorkie)
● $140 for a standard poodle
8. 8
● $50 for a Bulldog bath
● $25 for a Chihuahua bath
● Nail clipping and ear cleaning included in all grooms and baths
● External anal gland expression on request
● Woof Wash Mobile Pet Grooming
● Paw Prints Dog Grooming Salon
● Woof! Dog Shape (Kitsilano)
10. 10
● Dharma Dog Services
● The Groom Room
● Lil’ Hobos Dog Grooming Co
● Stanley Bark Dog Daycare, Grooming and Home
● EZDog Grooming and Dog Supplies
● Happy Tails Dog Grooming
● Spa Dog Organic Dog Spa
● Rejoice Pet Salon
11. 11
● Ball and Biscuit Pet Boutique
● Pet Parlour
● PetSmart
● Pawsh Dog Spa and Boutique
● Paw Palace Dog Grooming (Asian-owned)
● Dashing Dawgs Grooming and Boutique
● Heather’s Place Doggy Daycare and Grooming
● Moving Dog Spa
Pet Store Places
Most stores include:
● Pet Pantry Pet Food and Supply Store
14. 14
● Pet Valu
● Tisol Pet Nutrition and Supply Stores (at least 3 franchises in the area)
15. 15
● Bones Pet Stores
● PetSmart (at least 2 franchises in the area)
● WoofGang Pet Supplies
● Pet Food ‘N More
● Moonlight Dog Cafe
● Noah’s Pet Ark
● Mr. Pet’s
● Vanpet Yaletown Ltd.
● The Cat and Dog Shop
● Long Live Cats and Dogs
