2. Our Brand
Located in one of the most sought-after cities of
the state, it is no wonder that native residents are
compelled to live in The Overlook. The upcoming
neighborhood brings suburban living to new heights
by integrating a touch of San-Franciscan charm into
the established lifestyle.
Since the start of planning, professionals have taken
the time and research to construct a community that
allows its residences to have a panoramic view of the
city while preserve the surrounding ecosystem.
The Overlook resides in between many intersecting
neighborhoods, some of which include Inner Sunset
and Haight-Ashbury. Its central site allows for more
exposure to different communities within the city of
San Francisco.
OVERLOOK
THE
San Francisco, CA 94131
SUMMER 2015
SAN FRANCISCO
ECO-FRIENDLY
DIVERSITY
3. Situated in Forest Knolls, The Overlook will sit on the western slope
of Mount Sutro. The project will take place on a newly modeled
road at the end of Crestmont Drive.
The Overlook will offer a public area for city and ocean viewing
along with a private street for cars and pedestrians to use.
Taking into consideration the community and natural habitat of
the surrounding area, the new buldings will be constructed at a
respectable height, and environmentally sustainable features will
be implemented in the innovative architectural design.
The prime location of The Overlook provides convenient access to
Golden Gate Park--one of the city’s most popular places for hobbies
and leisure activities. The San Francisco Botanical Garden and the
California Academy of Sciences are two of many attractions that
Golden Gate Park has to offer for incoming visitors every day. The
large public ground also serves as a major venue for city-wide
events, one of the biggest being Outside Lands held every August.
Eco-friendly and progressive, this neighborhood cordially
welcomes prospective residents to the Forest Knolls community.
San Francisco, CA 94131
SUMMER 2015
Paul Katner describes San Francisco as “forty-nine square miles
surrounded by reality.” For those seeking to capture in the San
Francisco experience, The Overlook upholds the picturesque
qualities of the thriving city.
Project Overview
4. Size of Homes # of Homes SF
Three Bedroom 28 1,670-3,050
Four Bedroom 1 2,800
• 13 buildings on-site
• Includes 2 single-family, 7 duplex townhomes, and 4
attached single townhomes
• 58 off-street parking spaces (2 spaces per home)
• Extra parking spaces for guests
• Private street for pedestrians and cars to use together
• Community space at the end of the street which includes
play structure, basketball hoop, trellis, and clearance
area for firetruck turnaround
• Sustainable design includes green roof, low-flow water
fixtures, and native planting
• Private decks and offices in some homes
• Close proximity from Mount Sutro Forest, Golden Gate
Park, and Irving Street
San Francisco, CA 94131
SUMMER 2015
Neighborhood Features
6. Residents
Median Age: 46.2
Housing: Single Family
Household: Married Couples
Median Household Income: $157,000
The Top Tier represents one of the wealthiest markets, as these people have attained their
corporate goals. They own elegant homes in the suburban peripherary of metropolitan areas
and possess a great amount of purchasing power to satisfy their personal desires. Aside from
working, they enjoy spending time with family and close friends.
Socioeconomic Traits
• More than one-third hold a postgraduate degree
• Annual household income is more than three times higher than
US median
• Nation’s wealthiest consumers - pay attention to financial
patterns and hire financial advisors to manage their investment
portfolios
Market Profile
• Purchases or leases luxury cars (preferably imported)
• Pays for housing services to maintain their lavish homes
• Spends money on themselves - spas, dry cleaning, gyms
• Have vacation homes they often visit and travel frequently
• Shops at upscale retailers such as Nordstrom as well
as Target and Amazon.com
Median Age: 40.5
Housing: Single Family
Household: Married Couples
Median Household Income: $127,000
Well-educated and driven, people in the Professional Pride are mostly married couples, more
than half of which have children. These couples have busy schedules that entail longer work
hours and commute time. Organization in their daily lives is necessary in order to meet the
needs of their children while maintaining an affluent lifestyle.
Socioeconomic Traits
• Highly qualified in finance, science, technology, and law
professions
• Willing to take risks in stock market
• Regularly follow financial news, uses Internet for banking, and
has a preferred financial institution
Market Profile
• Regularly makes improvements in their home and hires house
keepers/professional cleaners to manage the house due to their
busy work schedules
• Spends on credit and online retailers, such as Amazon.com
• Uses latest phone, tablet, and laptop to obtain information
San Francisco, CA 94131
SUMMER 2015
PROFESSIONAL PRIDETOP TIER
7. Median Age: 44.1
Housing: Single Family
Household: Married Couples
Median Household Income: $104,000
Savvy Suburbanites are empty nesters or married couples who have adult children living with
them. They reside in older, established suburban neighborhoods. Their financially adept and
intelligent attributes support their upscale suburban lifestyle, and they also appreciate good
food and wine among other amenities the city provides.
Socioeconomic Traits
• 48.1% college graduates; 76.1% with some college education
• 5.8% unemployment rate, 68.5% labor force participation, 64.5%
2-worker households
• Informed shoppers that choose quality of products over price
• Obtain resources for informed investing, not afraid of debt, many
households carry first and second mortgages and line of credit
Market Profile
• Prefers family-oriented vehicles (SUVs, minivans, etc.)
• Enjoys cooking - usually purchases natural and organic foods
• Prioritizes gardening and home improvement
• Well-connected - utilizes technology to perform
daily tasks
• Golf and ski to stay fit - spends a lot on sports gear
Median Age: 41.8
Housing: Single Family
Household: Married Couples
Median Household Income: $84,000
With the highest percentage of Asian and other multiracial populations, Pacific Heights can
be found in urban neighborhoods along the Pacific coast and Hawaii. This market consists
of married couples with and without children, some living in multi-generation homes. Many
people in this segment are foreign-born.
Socioeconomic Traits
• Almost 65% have some college education, 38% hold a
bachelor’s degree or higher
• 7.2% unemployment rate, 62% labor force participation
• Salaries from household income and investment income
• Financially conservative, seek low-risk investments
Market Profile
• Prefers imported vehicles (later models)
• Shops at trendy stores for clothing, Costco and special markets
for groceries
• Owns iPods, iPads, and newer Mac computers
• Makes overseas phone calls - foreign travel over last 3 years
• Enjoys gambling at casinos, eating at family restaurants, and
going to Starbucks
San Francisco, CA 94131
SUMMER 2015
Residents
PACIFIC HEIGHTS SAVVY SUBURBANITES
15. SUMMER 2015
San Francisco, CA 94131
Two below street level Three below street level Street level
Building #1 and 3
16. San Francisco, CA 94131
SUMMER 2015
Two below street level One below street level Street level Roof
Building #2 and 4
17. UPPER RESIDENCELOWER RESIDENCE
San Francisco, CA 94131
Three below street level Two below street level One below street level Street level
Includes 950 SF vegetation roof (private access)
Building #5
18. LOWER RESIDENCE UPPER RESIDENCE
San Francisco, CA 94131
SUMMER 2015
Includes 1100 SF vegetated roof (private access)
Three below street level Two below street level One below street level Street level
Building #6 and 7
19. LOWER RESIDENCE UPPER RESIDENCE
SUMMER 2015
Includes 1000 SF vegetated roof (private access)
Two below street level One below street level Street level One above street level
Building #8 and 9
20. LOWER RESIDENCE UPPER RESIDENCE
San Francisco, CA 94131
SUMMER 2015
Two below street level One below street level
Includes 875 SF vegetated roof (private access)
Street level One above street level
Building #10 and 11
21. SUMMER 2015
San Francisco, CA 94131
One above street levelOne below street level Street level Roof
Building #12
22. San Francisco, CA 94131
SUMMER 2015
Two above podium levelPodium level One above podium level Roof
Building #2 and 4
