2. Make the
decision for us!
What will be YOUR
next favorite flavor?
Make your decision
• Online
• In Store
• Facebook
• Twitter www.cariboucoffee.com
Promotions
Get $20.00 off your
next Bears’ ticket from
Ticketmaster.com enter
the code BEARDOWN at
checkout.
Present to Guest Service if
the Bears win tonight!
Sign up in order to be
entered for a chance to win
a Jay Culter Jersey.

3. Promotions
Got Plans This Weekend?
Coffee Fest Trade Show – Chicago
June 7, 2013 – June 9, 2013
2301 S. Lake Shore Drive
Chicago, IL 60616
(312) 791-7000
Workshops
“Create the perfect Latte” hosted by Christopher Nicely
11 am – 12 pm
“Creating the Perfect Cup of Coffee” hosted by Satoru Oisi
12 pm – 1 pm
“Latte Art for Beginners” hosted by Sam Purvis and Brian Freire
1 pm – 2:30 pm
“Roasting 101” workshop hosted by Matt Milletto
3 pm – 4 pm
Announcement of the Winner
June 9, 2013 at 7:00 pm
InterContinental Chicago Grand Ballroom
505 North Michigan Avenue
Chicago, IL 60611
(312) 944-4100
www.cariboucoffee.com
@cariboucoffee
1 Sept 9 Colts
2 Sept 13 Packers
3 Sept 23 Rams
4 Oct 1 Cowboys
5 Oct 7 Jaguars
6 BYE
7 Oct 22 Lions
8 Oct 28 Panthers
9 Nov 4 Titans
10 Nov 11 Texans
11 Nov 19 49ers
12 Nov 25 Vikings
13 Dec 2 Seahawks
14 Dec 9 Vikings
15 Dec 16 Packers
16 Dec 23 Cardinals
17 Dec 30 Lions

4. Location
Lux Nails will be located in Oak Park, Illinois in their downtown area. Our
address is 1010 North Blvd Oak Park, Il 60301. The Store is located off of
the CTA Green Line and also the Metra Union Pacific Line. 1010 North Blvd
is surrounded by a Whole Foods, Trader Joes, Starbucks, Old Navy, Gap, and
Caribou Coffee. North Blvd is a block away from Harlem Avenue and Lake
Street both major streets in Oak Park. Lux Nails is located in an area that
is easily accessible by distributors. This makes receiving merchandise for
my store easier. This location is ideal for employees to get to because we
are located right next to the CTA Green Line as well as the Metra Union
Pacific Line. They also have ample parking for those employees that choose
to drive to work.
Oak Park’s demographics
• As of 2010 Oak Park has a population of 51,878 with 53.6% of the
population being female and 46.4% being male.
• The average age of people living in Oak Park is 38 which is 4 years
younger than the average age of people living in Illinois.
• The average household income in Oak Park is $70,602, up more than
$20,000 on the Illinois national average.
• 69% of the population is Caucasian, 22% is African American, 4.5% is
Hispanic, and 4.5% is other.
There are 12 beauty salons in the city and 8 of those salons are dedicated
solely to nails. The nail salon is going to be located on North Boulevard
and there is already one other nail salon on this block. The majority of
nail salons in the city are located on Marion Street, which is a side street
that is by Harlem Avenue. Even though a majority of nail salons are
located on Marion Street I still believe that my location, 1010 North
Blvd, gives a slight advantage over the competition. Lux Nails is located
right off of the CTA Green Line and the Meta Union Pacific stop. They are
also surrounded by a Whole Foods, Trader Joes, Starbucks, Old Navy, Gap,
and Caribou Coffee which means that I am in a prime shopping location.
Business Environment
All merchandise that will be shown/ used in Lux Nails will be purchased wholesale from
various U.S distributors. Therefore, we do not foresee any political factors that could
compromise our business.
The ingredients used in our all natural hand and foot cream will be sourced
internationally. However, we will be working with Natural Sourcing a company
based out of Connecticut. Natural Sourcing is a company that specializes in procuring
natural and organic products.
Nail products are regulated under the Federal Food, Drug, and Cosmetic Act and the Fair
Packaging and Labeling Act.
By law, nail products sold in the United States must be free of poisonous substances that
might injure a person when used as labeled or under the usual or customary conditions
of use. However, many nail products contain potentially harmful ingredients, but are
allowed on the market because they are safe when used as directed.
Nail products, are not subjected to the FDA’s premarket approval authority, with the
exception of most color additives.
The labels of all cosmetics, whether marketed to consumers or salons, must include a
warning whenever possible that states the potential health hazards that this product
could cause. Cosmetics sold through a store to consumers must have a list of
ingredients, with the names of the ingredients used listed from dominant to least.
When dealing with organic ingredients the FDA does not regulate or define the
meaning of organic that is done by The National Organic Program. USDA regulates
the term organic as it applies to agricultural products through its National Organic
Program. Therefore, if a cosmetic, body care product, or personal care product contains
or is made up of agricultural ingredients, and can meet the USDA/NOP organic
production, handling, processing and labeling standards, it may be eligible to be certified
under the NOP regulations.
USDA has no authority over the production and labeling of cosmetics, body care
products, and personal care products that are not made up of agricultural ingredients.
Cosmetics, body care products, and personal care products may be certified to other,
private standards and be marketed to those private standards in the United States. These
standards might include foreign organic standards, eco-labels, earth friendly, etc. USDA’s
NOP does not regulate these labels at this time.
According to a survey ran by Nails Magazine the nail industry is expected to make $7.3
billion dollars worldwide up almost 10% from last year. America is currently coming
out of a national recession that currently has unemployment at 7.8%. The Illinois’s
unemployment rate however is at 8.8% which could cause problems for my business.

5. Business
LuxNails

6. Our media plan will feature campaigns at both the national and regional level. For the
national campaign we will use national magazine pages and network cable. We will
advertise regionally in the largest cities in the United States. This placement will allow
awareness to be increased both nationally and in key regional market areas. Consumers
in key regional market areas will get both the national and regional campaign.
Tele vision
• Bravo
• E!
• The Style Network
Magazines
• People
• Us Weekly
• Shape
• Cosmo
Regional cities
• Chicago
• Boston
• Dallas
• Los Angeles
• New York
• Philadelphia
• San Francisco
• Detroit
Transit - Regional (train and bus)
Billboard - Regional
Color Run Sponsorship

7. Teamwork
October
This October
Victoria’s Secret is
partnering up with
Susan G Komen for
the Cure. We have
created a pink polka
dot bra set. $5 from
every purchase of
this set will go to
Susan G. Komen.
Offer valid on-line and in
store. A donation of $5.00
for specifically marked
bra set sold in the US
from Oct 1 through Oct
31, 2014 will be made
to Susan G. Komen for
the Cure with a minimum
donation of $100,000.
Bra set priced at $29.50.
For more information visit
victoriasecret.com
@Caribou
Introducing . . .
our new
flavor.
Come enjoy a
cup of your new
found love!

9. Technical
24
Twiggy
Boy-Fit
24

11. AnalyticalPage 28
BREAKEVEN ANALYSIS
AMOUNTS SHOWN IN U.S. DOLLARS
SALES
SALES PRICE PER UNIT $34.00
SALES VOLUME PER QUARTER (UNITS) 2,700
TOTAL SALES $91,800.00
VARIABLE COSTS
COMMISSION PER UNIT $1.70
DIRECT MATERIAL PER UNIT $1.50
SHIPPING PER UNIT $1.45
SUPPLIES PER UNIT $4.15
OTHER VARIABLE COSTS PER UNIT $1.20
VARIABLE COSTS PER UNIT $10.00
TOTAL VARIABLE COSTS $27,000.00
UNIT CONTRIBUTION MARGIN 24.00
GROSS MARGIN $64,800.00
FIXED COSTS PER QUARTER
SALARIES $28,500.00
INSURANCE $3,750.00
UTILITIES $1,100.00
RENT $6,645.00
ADVERTISEMENT $1,750.00
TOTAL FIXED COSTS PER PERIOD $41,745.00
NET PROFIT (LOSS) $23,055.00
RESULTS
BREAKEVEN POINT (UNITS): 1739.38
SALES VOLUME ANALYSIS:
SALES VOLUME PER PERIOD (UNITS) 0 270 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 3,000 3,300 3,500
SALES PRICE PER UNIT $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00
FIXED COSTS PER PERIOD $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00
VARIABLE COSTS $0.00 $2,700.00 $5,400.00 $8,100.00 $10,800.00 $13,500.00 $16,200.00 $18,900.00 $21,600.00 $24,300.00 $27,000.00 $30,000.00 $33,000.00 $35,000.00
TOTAL COSTS $41,745.00 $44,445.00 $47,145.00 $49,845.00 $52,545.00 $55,245.00 $57,945.00 $60,645.00 $63,345.00 $66,045.00 $68,745.00 $71,745.00 $74,745.00 $76,745.00
TOTAL SALES $0.00 $9,180.00 $18,360.00 $27,540.00 $36,720.00 $45,900.00 $55,080.00 $64,260.00 $73,440.00 $82,620.00 $91,800.00 $102,000.00 $112,200.00 $119,000.00
NET PROFIT (LOSS) ($41,745.00) ($35,265.00) ($28,785.00) ($22,305.00) ($15,825.00) ($9,345.00) ($2,865.00) $3,615.00 $10,095.00 $16,575.00 $23,055.00 $30,255.00 $37,455.00 $42,255.00
($60,000.00)
($40,000.00)
($20,000.00)
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
0 270 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700
DOLLARS
SALES VOLUME (UNITS)
Breakeven Analysis Chart
FIXED COSTS PER PERIOD TOTAL COSTS TOTAL SALES NET PROFIT (LOSS)
$1.70 ,
17%
$1.50 ,
15%
$1.45 , 14%
$4.15 ,
42%
$1.20 , 12%
Variable Costs per Unit
COMMISSION PER UNIT
DIRECT MATERIAL PER
UNIT
SHIPPING PER UNIT
SUPPLIES PER UNIT
OTHER VARIABLE
COSTS PER UNIT
$10.00 ,
29%
24.00 ,
71%
Unit Contribution Margin
VARIABLE COSTS PER
UNIT
UNIT CONTRIBUTION
MARGIN