2. HISTORY
20th century fox is an American film studio, and is one of the big six
major film studios. The CEO is Jim Gianopulos. The studio used to
be owned by News Corporation but now is part of Motion Picture
Association. Some say it was founded in 1915, but others say it
was in 1935 by 14 young women. In 1985 Schenk became
chairman and chief executive officer, and Kent remained as
president.
3. WHY 20TH CENTURY FOX?
I chose this company to make my film, as in previous years it has
produced some films which are similar to mine. Such as Taken,
which is about an Albanian gang of human traffickers kidnapping a
girl and keeping her hostage. This is basically the same plot as my
thriller, as they both come under the same theme of kidnapping.
Therefore, I think that this company would potentially like to make
my thriller.
4. WHAT OTHER FILMS HAVE THEY
MADE?
They have made some of the biggest films, such as Avatar and
Titanic, which both had a budget of over 200 million dollars. Which
is a phenomenal amount of money. They both made an outstanding
amount money as well, over 2 billion dollars each! This is another
reason why I think I want 20th century fox to make my film, because
they are able to make films well and they know what audience they
are targeting.
5. MARKETING
In previous years they have used various strategic marketing
techniques. For ‘Rio’ they made a massive model of the main bird
called Blu in the film and it did a wing-walking tour of Britain and
Ireland. They then tied it in to local radio phone-in competitions for
'Rio' tickets and merchandise. I like the creativity that they use to
market their films, as it makes them stand out to audiences across
the world and makes them want to go and see it.
6. MAIN GENRE
I would say 20th century fox’s main genre is either action or thriller
films, which is perfect as this means they would be more likely to
want to make mine, as there is an element of excitement.
7. TARGET AUDIENCE
The target audience varies for their films, as they do produce some
cartoons for younger children. However, most of the animation
films that are made do contain graphic content, so their target
audience mainly ranges from 18-34.
