The Culture Of IKEA

The Culture Of IKEA
Introduction to IKEA
IKEA is privately owned international home product retailer that sells furniture accessories and
kitchen item in their retail stores around the world. The company which took the initiative furniture
at affordable and cheap prices, is now the world's largest furniture retailer.
IKEA founded by 17 year old Ingvar Kamprad, in Sweden. The company's name is drawn from the
initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown
in Småland, southern Sweden). The company is known for modern designs, in various appliances
and furniture, and its interior design work with eco–friendly simplicity. Furthermore, the firm is
known for its cost control, operational details, and continuous product development. These
corporate attributes allowed IKEA to lower its prices, during a period of expansion. ... Show more
content on Helpwriting.net ...
People living here are hard–working, down–to–earth, help each other and live in a close contact
with nature around. These aspects are translated into IKEA values which form the basics of IKEA
culture.
The IKEA has a culture of passion, togetherness and willpower, born from southern Sweden and
inspired by the IKEA founder, Ingvar
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Ikea Research Paper
IKEA is founded in Sweden by Ingvar Kamprad Elmtaryd Agunnaryd which is the initials for
IKEA. The company operating in 45 countries all around the world, Ikea is from Sweden and it's not
a coincident that the color of the stores are blue and yellow as the Sweden national flag. I will write
this essay about my experience at the IKEA store in my hometown, Uppsala Sweden. The store is
one of the biggest stores in EU and not that old either so it's a little different from other IKEA store
in other cities nearby. Just want to say how I like the costumer strategy IKEA is using, there markets
in such a way that everything you have at home could improve their products. Their furniture is
adapted simply and quality manner. Their audiences are primarily families, students and newly
married couples because their products cheap and they are very easy to put and build together.
People around here in Sweden is saying that Ikea family is the "Sweden's best home–loving loyalty
club" that is there loyalty program, are you a member of Ikea family gives you more of IKEA and
always a better deal. And if you leave your email address to get their newsletter and be the first to
take advantage of ... Show more content on Helpwriting.net ...
But of course that I have been at IKEA a couple of times, mostly with my family or girlfriend who
loves IKEA. When the time come to plan the trip to the store it's usually planned 1–2 days ahead,
Ikea store are very big so I feel that people who is traveling to nearest store have cleared there
schedule for at least a couple of hours. In most cities IKEA is in the suburbs and I can by a 15–20
minute drive from the city. In US, people there have Walmart, Target and Amazon, in Sweden, we
doesn't have a lot of big "find everything here stores" so IKEA have a huge influence with home
furniture (Due to good prices) in Sweden and all over

Ikea
TABLE OF CONTENTS
I/Introduction 2
II/Findings 2
1. Micro environment – Supplier............................................................................ 2
2. Macro environment – Natural environment............................................................ 3
3. Customer buying process................................................................................. 5
III/ Conclusion 6
REFERENCES............................................................................................... 7
APENDIX..................................................................................................... 8
I/ INTRODUCTION
"Trends come and go, but combining a low price with good design and function never goes out of
style" – This quotation tells us a lot about IKEA, a world–wide leading Home Furnishings brand,
which was originated in Smaland, Sweden in 1943. Since then, IKEA has officially opened its stores
in more than 30 countries, including Singapore.
Analyzing IKEA's marketing ... Show more content on Helpwriting.net ...
Shortages of raw materials
Firms making products that require scare resources face large cost increase. It causes companies like
IKEA to use natural resources in an economical way or to look for recycled resources.
For instances, although water is called infinite resource, it is predicted that by 2030, more than one
in three people all around the World will not have enough water to drink. That is why IKEA's code
of conduct IWAY also includes requirements on water treatment and IKEA managers always support
suppliers to reduce water consumption in manufacturing process.
IKEA believes in using the fewest resources to make the best possible products, without having a
negative impact on their functionality or appearance. b. Increased pollution
Firstly, IKEA has set clear goals to minimize the amount of wastes generated in the manufacturing
process, and if possible use them in the production of other products. Most IKEA stores provide
collection points for customers to return wastes, such as electrical and electronic equipment,
discarded packaging, spent batteries and low–energy bulbs, for recycling. Moreover, IKEA attempts
to repair products rather than simply discarding them. These products are used as spare parts or sold

at reduced prices in specially designated areas of the store.
Secondly, their aim is also to refrain

The, By Vilhelm Moberg
Willie, a mere boy, swelled with superiority as he contemplated the hilarity of those silly old folks,
fooled by an owl and believing in ghosts.4 The belief in the Sinkhole spöke possibly lived on
beyond the sighting of the owl, as old–timers recalled stories of jötunn, the ancient Norse race of
giants, with their powers of shape changing and their inclination for trickery. If they could change
into wolves, as they did in the Norse tales, they certainly could transform into an owl.5 In his two
volume history of the Swedish people, the eminent writer Vilhelm Moberg, relates that during his
childhood in Småland, an isolated and backward province, he met elders that not only believed in
fairies, but actually saw them.6 Willie probably encountered similar mind–sets, since his birth
occurred seven year prior to Vilhelm Moberg's and numerous people from Småland immigrated to
east–central Minnesota.7 Willie normally concluded the telling of the Sinkhole spöke tale with a
prideful proclamation, "My generation was the first modern generation. My generation was the first
not to believe in that stuff."8 Egged on by the allure of the Sinkhole spöke tales and not willing to
be a passive bystander, Willie stepped into the scene alongside the spöke and attempted to harass
and frighten the gullible adults. After capturing fireflies and coated his thumbnails with their natural
luminescent substance, he lurked on the edge of the Sinkhole road waiting for unsuspecting
travelers.

Strategic Management Of IKEA
INDIVIDUAL ASSIGNMENT NAME : Kevin Pratama Student ID : 1006717 Lecture : Mr. Jasni
Table of Content 1. Introduction............................................................................................3 2. What
makes Ikea success......................................................................5 3. The management of
Ikea.......................................................................5 4. Management and Strategic of
Ikea......................................................7 5.
Conclusion................................................................................................9 6.
References...............................................................................................10 Introduction IKEA is a
multinational group of companies that designs and sells ready–to–assemble (such as beds, chairs,
and desks), appliances and home accessories. as of ... Show more content on Helpwriting.net ...
Operations management is not only important for IKEA, but this is important forco most companies.
And this is important for IKEA because the company aims to reduce wastages, increase
productivity, time, and resources management in order to make sure that the production cost is low
and at the stores the company aims to make sure that their warehouse is utilised properly, customers
are explained the details and finally the product is delivered without issues so that the shifting cost
is low. So this indicates that there will be set of operations irrespective of what field a business is in
and at the end of the day successfull businesses are those which manage their operations effectively
and efficiently. Besides, the firm relies significantly on its supply chain, which entails a range of
processes from raw materials acquisition to the delivery of their products to their costumers. The
key operational processes from raw materials acquisition to the delivery of their products to their
costumers. The key operational processes are managed and controlled at the firm's head quarters in
Almhult, Sweden. Nevertheless, there are some operational problems that have been reported at the
organization including costumers' frustations because of overcrowding in its retails stores and
product availability and wait times. Some of the measures that Ikea has implemented to address
these operational problems include establishment of checkouts for costumers with small items and
increasing the

Analyzing Porter 's Five Forces And Value Chain Analysis...
Established in Sweden in 1943, by a 17–year–old Ingvar Kamprad, IKEA is a multinational group
of companies that focus on ready–to–assemble furniture, appliances, and home accessories. The
very first IKEA store named Möbel–IKÉA, opened in Almhult, Smaland(Möbel means "furniture"
in Swedish), to currently, September 2016, have 389 stores in 48 different countries. With the 389
stores, IKEA successfully creating over €30 billion and over €3.5 billion net profit with the
continuous development and expansion.
In a very competitive market, IKEA remains industry leader over the years and decades. The reason
why IKEA have the capacity can continue as an industry leader is IKEA able to maintain their
Vision "to create a better everyday life for many people," customer trust and love IKEA vision with
their low–price. In this report, will be analyzing Porter's five forces and value chain analysis. The
two tools will enable readers to have a clear understanding on IKEA form internal value to external
value, which included not limited to primary activity, secondary activity, internal power, external
power and threat of substitution. Bygone through these points above, readers can identify and
understand IKEA operational details and strategy they use.
Introduction
IKEA is a few company that shows the business miracle in this century. From 1943, a boy named
Ingvar Kamprad, only 17–year–old and after high school graduated, with the aid of father started his
company – IKEA. IKEA

The Immigrants Movie Analysis
The Emigrants is a movie about the Swedish family who falls on challenging times and immigrants
to America. The Nilsson family starts in Sweden, their difficulty with crops and as the nephew
Robert gets the idea to move to America for a better life. The Nilsson family and a small group of
the Swedish religious group in the same town. The Emigrants are illustrated through the clash
between American ideals and Swedish traditions seems through the eyes of Swedish audience
affectedly. The ways they compete throughout the movie is through showing the religious clash of
the Swedish religious group and the class of the state church, the class differences between America
to Sweden and the economic atmosphere and the fertility status of Sweden ... Show more content on
Helpwriting.net ...
For the continuing of faith, the religious group "people can make up their own personal faith from
different sources," (530 Martino) such as the group did and then was prosecuting because of the
"radical" beliefs. While the American church had started to have religious freedom within its states.
The religious sector had the freedom they longed for in the new land. Though they met the trials of
the immigrant's prejudice meet by the local Americans.
The view of immigrantion in America. The immigrants go into the United States they are expected
to acclimate, "in return for being accepted into the United States, immigrants were expected to adapt
unilaterally and without any help both in social and cultural areas" ( Martino 531). A scene in the
movies, when Robert who knows English better than the rest of the group asks where a town is, he
is ridiculed on his pronunciation. The towns people assume that the immigrants are lesser and
uneducated. Plus, they have not acclimated well enough or fast enough. The article has an opposing
view which is "that immigrants reach a high socioeconomic status (while managing to preserve their
cultural differences and even recap benefits form them) thanks to the upkeep of international
networks" (Martino 531). This idea completely

Dantes Ikea And Dante's Inferno
Though it can be quite enjoyable to traverse through Ikea showrooms, the experience can be
aggravating for the average consumer. Asa Boxer's poem "Dante's Ikea" demonstrates circumstances
that are found in Ikea that can be a cause of exasperation. The speaker of "Dante's Ikea" mentions
how "there [is] a horde of howling children caged" (Boxer 17–18) within Ikea. The speaker refers to
the children's play area in this store; this section of Ikea is truly a galling place at given times
because children who have been in there for too long become "red–eyed demons" (Boxer 31–32)
with their persistent crying and longing for their parents. In addition to "Dante's Ikea", Canto III of
Dante Alighieri's epic poem "Dante's Inferno" exhibits themes that ... Show more content on
Helpwriting.net ...
This line creates an image that represents the idea that there are too many people that end up in Hell.
This can be applied to Ikea. Ikea is notorious for its busy atmosphere around holidays such as
Christmas or Black Friday. Those visiting Ikea during these times are alike to the long line of people
mentioned in "Dante's Inferno", as too many of them flood the floors of Ikea stores, making it
difficult to navigate through the store to complete one's purchases. Moreover, the people who are
lined up to go to Hell in "Dante's Inferno" are described to have sorrowful and hopeless expressions
because of their current unpleasant circumstances. During the holidays, the massive influx of people
at Ikea look alike to the people going to Hell– they appear to be "sorrow–laden people" who have
"lost the Good of the intellect" (Alighieri 17–18) when searching for their items. Interacting with
other customers that appear so lost and frustrated can be worrying as a visitor at Ikea. This is due to
the fact that one risks unintentionally pushing them and creating a conflict in order to get to one's
destination within a shorter time

Ikea Way in Russia
Case Study Report
IKEA in Russia
Emily Kane – 491340
Eleanor Jones – 491338
Silvia Blanco – 490319
Luis Felipe Hernandez – 490819
4th March 2011
Executive Summary IKEA began as a small company in Sweden selling small household items but
in 1945 began selling furniture. IKEA has expanded to other European countries, Canada and
Australia. Currently, IKEA is the market leader in the distribution of furniture and home decorative
items. IKEA entered the Russian market in 1991 but did not open its first store until 2000 in
Moscow. IKEA stayed in Russia during their economic downturn gaining respect from the Russian
public and government. To say competitive IKEA has tried to lower cost without losing quality in
their ... Show more content on Helpwriting.net ...
In Russia, IKEA has been operating since 1991, but did not have an open store until March 2000.
The first store opened in Russia being in Khimki (Moscow). After March 2000, more stores have
been creating. Since opening the first store IKEA has poured over $4 billion in the country. Russia
became a good consumer that is why, IKEA plans to open more stores in Russia even with the minor
setback with dealing with the government.
Current Marketing Strategy The strategy of the IKEA group in Russia was to invest in a market
which can give a big profit in a long–term. While the other foreign companies started leaving their
businesses from Russia, Ingvar Kamprad saw a big opportunity there, and started investing in the
Russian market. The result was good, in Ingvar's words: "IKEA becomes the main supplier of home
furniture to the normal Russian families and our sales in Russia will exceed those in our old home
country Sweden" (International Marketing, N. Ghauri & Cateora, 2010). The fact that Ingvar
was the only owner who wanted to keep his company in Russia may give IKEA more power and a
better competitive advantage in the future. The IKEA group sells quality furniture at a low price, to
maintain a strong competitor. For that, the company has to try to cut cost without losing quality in
the products that it sells. IKEA organized their stores in a different way than its competitors. While
its competitors put its items in

Identity Essay : My Cultural Identity
My Cultural Identity My cultural identity stems from my countless brave ancestors that made the
journey to the United States many eons ago. Since then, every generation has impacted our original
customs. As the years passed on, so did behaviors and other tendencies. These have eventually made
their way throughout the entire family tree and down to my generation. Now, as a social work
student, I am forced to face these behaviors head on and even challenge them. Two Stories of
Immigration In my family, only two stories are ever talked about: my mother's maternal side and my
father's paternal side. The maternal side of mother's family comes from Sweden, many generations
ago. Although the history is very lengthy, it is commonly ... Show more content on Helpwriting.net
...
Thankfully, almost all of our family remains in Iowa. We always get together for holidays, and we
are extremely thankful for the decisions great–grandma Jim made back in 1921. Customs Carried
Out Today Every culture has their own customs and rituals that they follow and pass on to the
generations to come. Throughout the years, these customs may change slightly, but they still hold
strong ties with the beginnings of the culture. Within the two cultures that I commonly refer to in
my own life, my Swedish customs are more evident in my daily life. However, we do still practice
some of our British heritage, but we don't recognize these things as such. Swedish My family takes
great pride in our Swedish culture, and we often still practice many Swedish customs. The majority
of these customs involve holidays and food. During the month of December, we celebrate St.
Lucia's Day, which honors the first bringing of Christianity to Sweden. Throughout this holiday and
into Christmas, we celebrate by eating traditional Swedish foods like Swedish bologna, rye bread,
lutefisk, and ostkaka. Sometimes at these gettogethers older generations will perform the Seven
Jumps dance that is common in both Swedish and Dutch culture. Another custom that I never
realized came from my Swedish culture, is my religion. The Lutheran religion is very common in
Swedish culture, and my church happens to be located in a predominately Swedish

The Background And Organizational Background Of IKEA
1.2 Organizational Background 1.2.1 History
IKEA is a multinational group of company that design and sells home furnishing products and home
accessories. IKEA founded in 1943 in Sweden by 17 years old Ingvar Kamprad, who was ranked as
one of the wealthiest people in 2013. The IKEA's name is an abbreviation of 'Ingvar Kamprad
Elmtaryd Agunnaryd'. Ingvar Kamprad is founder name, Elmtaryd is the native farm and Agunnaryd
is his native village located in Smaland, South Sweden. In 1943, Ikea operates mail order sale
business where to sell everything such as pen, photo frame, watches and ladies leggings. Until 1958,
the first IKEA store was opened in Amhult, Smaland. As of 2015, IKEA group has grown into
worldwide brand own and operate 373 stores ... Show more content on Helpwriting.net ...
IKEA own 43 IKEA industry production unit in 11 countries. Swedwood factory which is the largest
factory located in Southern Poland handles manufacturing and production of all IKEA wood–based
products. During manufacturing, IKEA produces pieces of home furniture were designed for the
customer to assemble. The pieces are designed to fit into convenient and flat packaging, which
benefit both customer and IKEA. As we know IKEA is a huge company that sell over 9,5aa
products. So efficient and flat packaging will take up less space in the truck and indirectly increase
the number of products that can be

Characteristics Of IKEA
IKEA
IKEA is a Swedish multinational group of companies founded by then 17–year–old Ingvar Kamprad
in 1943, that design and sell self–assemble furniture like chairs, tables, beds, appliances and home
decorations. Since January 2008, IKEA has been ranked as the world's leading furniture retailer.
IKEA has been established by their high quality, well–designed and functional products at
affordable prices and they offer great variety of merchandises. Cost conscious approach is followed
by employees and managers, which had been started by the founder. Their companies require down–
to–earth, straightforward people who want to help accomplish the IKEA vision– " To create a better
everyday life for the many people ". IKEA's human resource management ... Show more content on
Helpwriting.net ...
Strategic leadership is the capability to foresee, predict, sustain elasticity, reason tactically and work
with others to introduce transformations that will construct a optimistic outlook for the business.
Visionary leadership creates a progressive look of the forthcoming future that encourages
organizational members and provides a path for upcoming development and target. IKEA has
several leadership styles, starting with autocracy. An autocratic management style is when the
manager sets objectives, assigns staff with task duties, and strongly encourages obedience. The
assessments will mirror the views and behavior of manager, which in turn can project an image of a
confident, well managed business. Democracy is another style that inspires staffs to partake in
democratic management style on behalf of the business decisions. IKEA makes sure that their staff
feedbacks and suggestions are taken into consideration and that the managers can clearly describe
viewpoints, which helps their staffs to work efficiently. The third style is laissez–Faire; this kind of
leadership is when employees get to relax because too much pressure can lead to decline in
efficiency. Finally, IKEA follows paternalistic leadership style, which is attentive to worker
requirements and opinions. Here the managers are concerned about worker contentment and act like
a father figure, they discuss their worker's problems and also listen to their opinions and make
decisions that best suit the

Case Study Of Ikea
Title
IKEA
Being one of the leading Companies in Furniture, IKEA offers an extensive variety of decently
composed, useful home outfitting products at costs that are reasonable to individuals who are
attracted to their Swedish design. This is the real trick which led to IKEA's success, advancement in
product design development, targeting proper designers and suppliers to how they offer their
products in IKEA stores. Over the past six decades, IKEA went from the cozy forested areas of
southern Sweden to being a one of the largest competitors in the retail industry in over 40 countries
around the globe. The story of IKEA began in 1926 when organizer Ingvar Kamprad is conceived in
Småland in southern Sweden. He is raised on 'Elmtaryd' where he began his entrepreneur skills by
selling matchsticks as a source of income where he discovered bulk purchases at discounted rates
and learnt how to expand his inventory which in turn led to IKEA. IKEA expands their markets, for
example, Japan and Russia. Everything from the ... Show more content on Helpwriting.net ...
Thus, buyers' disposable pay increments along these lines do their buy force, profiting business
benefits at last. Especially with climbing economies giving a guaranteeing future, for example,
IKEA.
Inflation rate is another important factor that affects both the business and buyers swelling rate is an
alternate Important component that influences both the business and buyers. In Singapore, the
expansion rate is low as indicated by the most recent Graph which thus comes about to low requests
of wages from exchange unions, holding the quality chain under wraps.
Market trends are Business patterns that must be nearly seen to settle on vital choices with a specific
end goal to profit the

The Pestel Analysis Of IKEA
Summary
PESTEL analysis is a method used to study macroeconomics – the macroeconomic environment of
an enterprise. Otherwise, it is called the general segmentation of the environment. It defines the
basic spheres of the environment, which are areas that have a crucial impact on the functioning of
the organization. Also marks the future strategy of the organization through an in–depth analysis.
"PESTEL is an important tool used for market and environmental analysis and to support strategic
decision–making" (Narayanan and Fahey, 1986). The purpose of this research is to present IKEA
influences through PESTEL analysis.
Introduction/ Background
The history of the company is very colorful and interesting. IKEA was founded in 1943 in the south
of Sweden in Smaland. Its founder was seventeen – Ingvar Kamprad. The boy had a great deal of
business, and IKEA was not his first venture. Previously, he was selling matches in his hometown.
His capital for the establishment of IKEA comes from his father, who rewarded him for good
academic performance. He called his company IKEA from the first letters of his name, and the
names of the family farm and the village Agunnaryd Elmtaryd. The company initially dealt with the
sale of feathers, frames, wallets, tablecloths, watches, jewelry, stockings and fine furniture.
Kamprad to transport their goods, borrowed a truck from the local milkman.
In 1947 he came up with the idea to focus exclusively on the manufacture of furniture, and in 1958

Ingvar Kampradi: Wealthy Man, Frugal Man, Entrepreneur...
Introduction Ingvar Kamprad, Swedish born citizen and founder and former CEO of Ingvar
Kamprad Elmtaryd and Agunnaryd or better known as IKEA. Kamprad created a one of a kind
furniture company that has become the largest furniture store in the world. The uniqueness is
because they company specializes in everything being able to be broken down and shipped, "from
furniture to the now famous mobile kitchens– could be packed in flat, stackable boxes (Nelson and
Quick, 2011–438)". His way of running the company is based on creativity, hard work and being
frugal in his own life as well as the way he runs his company. So frugal that when employees travel
they must share hotel rooms, a policy not carried in any major company. The ... Show more content
on Helpwriting.net ...
Continuing his innovative efforts so the company can be one of a kind and cater to the people and
through all his personal problems and personal achievements the company was always placed at the
top of the list; "he likes to say that IKEA is his fourth child (Nelson and Quick, 2011–438)." 2.
Kamprad encouraged a level of followership that has made IKEA a unique company. This
followership that he created makes people want to work for IKEA and create new ideas. His
philosophies are exceptional and out of the box; his claims of "we dare to do it a different way
(Nelson and Quick, 2011–438)" Kamprad says about IKEA. The way he created IKEA and the way
he makes sure the company draws people into being involved. People not only want to shop at his
stores, but they want to be a part of the company anyway they can. 3. Kamprad does not want his
employees to be sheep or yes men but effective active followers that are independent critical
thinkers. Some of Kamprad's leadership characteristics are "directive, supportive, participative and
achievement oriented (Nelson and Quick, 2011– 413)." According to the leadership grid Kamprad is
deep in the 9, 1 quadrant which is "Authority–Compliance management: efficiency in operations
results from arranging conditions of work in such a way that human elements interfere to a
minimum degree (Nelson and Quick, 2011– 409)." 4.

William's Scandinavian Roots
William's Scandinavian Roots
William's parents and both sets of his grandparents immigrated to the United States from Sweden.
His forebears on his father's side of the family resided in southern Sweden and those on his mother's
side hailed from further north near the geographic center of the country.1 Due to the dense
population of the south, in contrast to the sparsely inhabited regions near and within the Arctic, the
geographic center of the country is generally considered northern Sweden.2 The earliest known
records for William's ancestry begin with the two sets of his maternal grandmother's grandparents,
living in Brunflo parish, within the Jämtland historical province of Sweden situated in the remote
interior and near the center of ... Show more content on Helpwriting.net ...
However, instead of Medelpad, it exists within the boundaries of the historical province of
Ångermanland, which lies just to the north of Medelpad. Västernorrland County encompasses most
of Ångermanland and Medelpad, its eastern border lies on the Gulf of Bothnia, and it shares its
western border with the eastern border of Jämtland.10 In contrast to much of the rest of Sweden,
with its predominately agricultural economic base, the timber industry anchors the Västernorrland
economy.11 Even if conflicts in the place of birth remain irreconcilable, perhaps the Engström's
temporary moved to Bålsjö so that Olof could earn the fare for passage to America by working in
the timber industry. Although purely speculative, this sequence of events is conceivable. Bålsjö's
close proximity to the port of Härnösand, a possible point of embarkation for America, supports this
conjecture. Regardless of the credibility of the explanation of events leading to their departure; Olof,
Anna, and their three children immigrated to America. After arriving on the eastern seaboard of
North America the family probably traveled by rail all the way to the emerging community of
Harris, Chisago County, Minnesota, where they settled on a farm one–half mile east of the town.
Subsequent to and a likely consequence of the immigration, the surname Engström became the
anglicized version Engstrom. Olof's ability to obtain land so close to town suggests that the
Engstroms arrived in Harris shortly after the completion of the Lake Superior and Mississippi rail
line in 1870, which passed through the future site of Harris on its route between St. Paul, Minnesota
and Duluth,

Ikeda Research Paper
Ikeda is a Japanese city, located in the Osaka Prefecture. The city was founded formally on April 29,
1939. It was developed as an urban town by a local railway company, Hankyu Dentetsu. Its founder,
Kobayashi Ichizo, also lived in Ikeda. In the Edo period, Ikeda had a castled occupied by a daimyo
(a powerful feudal lord), the seat of a 50,000 goku domain. It was famous for Ikeda–zumi (Ikeda
charcoal) that was traded by Ikeda merchants. Today, Ikeda has two popular cultural attractions.
There is the Itsuō Art Museum, and the Ikeda Bunko (Ikeda Archive). The Itsuō Art Museum holds
the Itsuō Collection, which is mainly Japanese art for Japanese tea ceremonies. The Ikeda Bunko
holds a collection of materials related to Hankyu Dentetsu. There is also a zoo in Ikeda, named
Satsukiyama Zoo, which has received ... Show more content on Helpwriting.net ...
These animals are kept at Satsukiyama Zoo. In return, Ikeda has gifted Launceston Macaque
monkeys that reside in the Launceston City Park. Currently, the relationship between the two cities
presents the benefits of friendship, networking and cultural understanding. My lifestyle, and the
lifestyle of a student living in Ikeda would be quite different, I believe. Japanese and Australian
students as a whole have very different routines and lives. However, I do believe I would begin the
day in a similar way to a student living in Ikeda. We would both get up early, and get ready for
school. The food we eat for breakfast might be different though, as they may decide to eat a more
traditional Japanese meal while I would eat bread and have orange juice. Except, there is the
possibility that they enjoy western food for breakfast. A Japanese student my age would have to
wear a uniform at their school, while I don't have to at my own school. Fashion trends would most
likely differentiate between Japan and Australia, so it is unlikely that we would have similar casual
clothing

The Business Functions Of IKEA
IKEA was founded in Sweden by Ingvar Kamprad in 1943. IKEA has been established around the
world in 26 different countries. Within these countries IKEA has a total of 303 stores. This business
is effective in adapting to change through the use of the four key business functions; operations,
finance, marketing, and human resources.
IKEA has adapted to the operations function of a business. This function is the main function of
every company. This key function, of which IKEA has adapted to, is the business function
responsible for managing the process of creation of goods and services. The operations function is
responsible for organising, coordinating, planning, and controlling the resources that are required in
the production of goods and services. IKEA has effectively implemented this function by
understanding the needs of customers. In particular, this applies to those who have a lower income,
and/or, limited space. IKEA's employees within the product design and product development
departments, focus directly on the price and quality, as well as the design and function of products.
Elements of the design are typically agreed on within the factory itself, this is where manufacturers
and designers work together, to create a product with regard to the greatest use of raw materials and
manufacturing opportunities. IKEA's operations have proved effective as in 2013 it earned $35.5
billion. IKEA has a large amount of suppliers, greater than 1300. IKEA purchases most of their

Ikea Porter's 5 Forces
Company History: Based in Denmark, IKEA International A/S is one of the world 's top retailers of
furniture, home furnishings, and housewares. The company designs its own items, and sells them in
the more than 140 IKEA stores that are spread throughout approximately 30 different countries
worldwide. The company also peddles its merchandise through mail–order, distributing its thick
catalogs once a year in the areas surrounding its store locations. IKEA is characterized by its efforts
to offer high–quality items at low prices. To save money for itself and its customers, the company
buys items in bulk, ships and stores items unassembled using flat packaging, and has customers
assemble many items on their own at home. The company is owned by ... Show more content on
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One building, circular in shape, had four floors connected ingeniously so that customers could move
easily from floor to floor. This building acted as the main display area for furniture. The second
building consisted of three floors and a basement and acted as the stockroom and service unit, where
there was also a selling area for smaller pieces of furniture and home furnishings. Customer services
ranged from a baby carriage hire service, a children 's nursery, and a restaurant with seating for 350,
to cloakrooms, toilets, a bank, and parking for 1,000 cars. More important than the physical
characteristics of the new IKEA store was the manner in which it revolutionized furniture
manufacturing and selling. Kamprad continued the practice of selling most furniture in flat–pack
form, as he said, "to avoid transporting and storing air." To make this possible, the furniture was
specially designed by IKEA staff in workshops in the Älmhult headquarters and warehouse. For the
mass production of the component parts of the flat–pack furniture, Kamprad had to bypass
traditional furniture manufacturers and instead use specialist factories. Unfinished pine shelving, for
example, came directly from saw mills, cabinet doors were made in door factories, metal frames
came from machine shops, and upholstery materials came directly from textile mills. Almost all of
the components of each piece of furniture could be

Ikea Essay
Introduction:
IKEA is a unique Swedish furniture company. The company we so widely recognize today for
selling good quality budget friendly Scandinavian style furniture began in 1943 as merely selling
pens picture frames and wallets. Ikea was founded by a then 17year old Ivor Kampard, of the farm
Elmtaryd near the small village of Agunnard in Smaland, hence giving rise to the name IKEA. This
area is know for its thrifty and hard working ethos and Kampard very much incorporated this into
his business venture. His innovative idea was to offer home furnishing products of good function
and design at prices much lower than competitors by simply using cost–cutting solutions that did
not affect the quality of products.
In this assignment I am ... Show more content on Helpwriting.net ...
It is a strategic framework for understanding external influences on a business. The framework
environmental enfluences into six main categories: Political, economic, social, technological,
environmental and legal. Therefore, PESTLE provides a comprehensive list of influences on the
possible success or failure of particular strategies. (johnstone, Whittington, Scholes, 2012) p 21
Although several barriers I identified many factors and opportunities for IKEA to enter the chinese
market when they did, and from my research, under the PESTLE environments, uncovered how
with strategic marketing and development IKEA overcame these obstacles.
Political: IKEA entered the Chinese market in 1998, which marked the 20th year anniversary of the
host country's "reform and open" policy.
The economic reform allowed the economy to become market orientated, and thus many
international companies including IKEA, Microsoft and intel seized the opportunity to break into
the vast consumer market. As stated earlier, by law IKEA were required to enter the market by joint
venture and rented land in Shanghai from the government for their first store. However after China
joined the World Trade Organisation in 2003 and the government allowed foreign retailers to
establish wholly owned subsideries, IKEA bought the remaining shares from their partners and
gained ownership of the store and expanded even

Ikea Strategy Analysis
TLMBA 2012–2014 Strategic Management Final Exam Ana Tomaz – 153 012 155 1 Furniture
retailing market Japan 50% China 17% Latin America 2% 8 €/inh. Brasil 65% 400 Bi euros in 2012
Others 2% Asia 18% EU 25 45% NAFTA 33% 210€/inh. Imports 9,5% 165€/inh. Imports 32%(
20% from Asia and 5% from Europe) 1 – Furniture retailing business analysis and its KSF Macro
Environmental Analysis 2 Furniture retailing market Schools, hospitals, hotels and churches
Institutional 10% Office 30% household 60% 1 – Furniture retailing business analysis and its KSF
Macro Environmental Analysis 3 Factors Political Economic Socio–cultural Technological
Tendência – Decrease of ... Show more content on Helpwriting.net ...
Products related to home furniture, like complements. Benefit from brand awareness. Bargain power
of suppliers is relatively low. Many suppliers in the market. High rivalry to establish

Alan Karp, The President Of Acudor Products Inc.
Alan Karp is the President of ACUDOR Products Inc Fairfield, New Jersey. One of the critical
entrepreneurial characteristics of Alan Karp is flexibility. The survival of any business depends upon
its adaptation. Flexibility allows a leader to respond to changing tastes as well as market conditions.
Notably, Alan Karp has led the organization to create the broadest range of standard Access Door
products ranging from 37 different models of Access Doors to 10 different models of Floor Doors
and 15 different models of Smoke Vents and Roof Hatches. As a result, the company has remained
the industry's leaders as it provides customers with the highest level of engineering and highest
quality of products ensuring that the needs are fulfilled. Moreover,

The Service Culture Of IKEA
1 INTRODUCTION
1.1 Purpose
The purpose of the report is to investigate the service culture of IKEA and the reasons behind its
success. The report will also recommend the measures for IKEA to be more successful in its
business.
1.2 Background
IKEA was founded by Ingvar Kamprad and currently, there are many IKEA outlets all over the
world. There are 345 IKEA stores in 42 countries. Currently, there are two stores in Singapore
which are located at Alexandra and Tampines. Just like any other companies or organizations, IKEA
has its own set of service culture.
1.3 Methods of Investigation
Site visits were conducted and observations were done. Secondary data such as the internet was also
used.
1.4 Scope
The report looks into the findings of IKEA's service culture; Model of IKEA's ... Show more content
It captivate with Europe's leading food companies, supporting products and initiatives which
represent tangible benefits for farm animals. The charity bases its work on a solutions–led approach,
developing relationships with food companies that are based on trust, mutual benefit and reward for
progress. CIWF also works in partnership with other NGOs and the ability to keep something
around and to combine farm animal welfare into public procurement, policy and reporting
frameworks. IKEA and CIWF work together in harmonizing on improving farm animal welfare
standards in IKEA's food business.
International Labour Organization (ILO)
International Labour Organization (ILO) is a specialized agency of the United Nations, and is
attached to social justice and flourish universally recognised human and labour rights. The ILO is a
three part company importing representatives from governments, employers and workers. The main
responsibility is to outline and oversee international labour standards. IKEA also engages in
dialogue with the ILO on working status and labour standards.
Rainforest

Ikea Strategy in Egypt
Z Master of Business Administration IKEA Company Term Project STRA 703– Strategic
Management Presented to Prof. Dr. Thomas Diefenbach by Merham Yousri , Mona Mansour And
Passant Fouda Table of Contents 1. Introduction about IKEA 4 1.1. How the concept IKEA Began 5
1.2. IKEA concept, Mission and Vision 6 1.3. The main reason behind IKEA 6 2. The Main
Strategic Problem in IKEA 7 3. PESTAL Analysis of the Macro– Environment 7 3.1. Political and
legal Side in Egypt 7 3.2. Egyptian Economy 9 3.3. Egyptian Socio–Cultural environment 10 4.
Porter's five forces Model 11 5. IKEA Resources, Competences and capabilities 11 5.1. IKEA
Resources 11 5.1.1. Financial resources 12 5.1.2. Physical resources 13 5.2. ... Show more content
However, in practice, the president of Egypt wields much more power than the prime minister as he
heads the executive branch to which the constitution grants wider powers. Mubarak is considered to
be one of the most powerful leaders in the region. Mubarak is most likely to win another
presidential term, elections to which will be held in 2011. Egypt is a state dominated by a single
party; the ruling National Democratic Party (NDP) is currently holding all the power. Hosni
Mubarak, the ruling president, has headed the NDP since 1981.Other political parties are allowed by
the constitution, although their chances of winning the elections are very low. Thought out the
presidential period of Hosni Mubarak, a lot of investment entered Egypt, as large investments and
businesses are not afraid of expropriation of corporate assets without adequate compensation, or
forced sale of equity to host– country nationals usually at or below depreciated book value. Also
foreign firms are not facing discriminatory treatment against in the application of regulations or law.
Finally it is very easy in Egypt to repatriate funds. Also, with regards to foreign policy, Egypt
continues to emphasize the need for an effective and influential role for itself at both the regional
and international levels. The authorities believe in having important synergies in the economic and
political realms with the different countries of the Arab World. Relations have been strong with the
EU owing

The Vision And Vision Of IKEA
Executive Summary
The key intentions of this report to explain IKEA business strategy, Stakeholders, goals of
organisations, vision, mission and management functions overview of the management system of
the company. Having the vision and mission statement all ready, it helps the company to boost its
confidence and soon accomplish what they aimed for. Stakeholders play a main role in making sure
the company perform well enough. The main reason this report made for to analyse how is this
managing strategic will affect the company in the future. Introduction of the Company
http://pittsburghtweetup.com/who–we–worked–with/ikea–logo/
About
IKEA is a privately–held, international home products retailer that sells many variety accessories ...
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They make this possible by offering a wide range of well–designed home furnishing products at
prices so low that as many people as possible will be able to afford them.
Mission
Ikea's mission is to offer a wide range of home furnishing items of good design and function,
excellent quality and durability, at prices so low that the majority of people can afford to buy them
(IKEA 1994). The company targets the customer who is looking for value and is willing to do a little
bit of work serving themselves, transporting the items home and assembling the furniture for a
better price.
Goals of Organization
The business philosophy of IKEA can be best described by four goals. IKEA targets to create a
highly efficient sales department and providing ideas for home furnishing also to serve customers
very well last but not least, giving people the idea that shopping at IKEA is day out for the whole
family. IKEA always had a concern for people and the environment.
Management Functions
Definition of Management Function

Management functions mostly depend on managerial effort whereby managers are there to assist
and manage certain things related to the organisation. The major functions of management include
planning, organising, leading and

Heyy
How different is different? IKEA's challenge to appeal to local tastes globally. Brief information
about IKEA company. IKEA is a privately held, international home products company that designs
and sells ready–to–assemble furniture such as beds, chairs, and desks, appliances and home
accessories. The company is the world's largest furniture retailer. Founded in 1943 by 17–year–old
Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the
founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his hometown
(Agunnaryd, in Småland, South Sweden). The groups of companies that form IKEA are all
controlled by INGKA Holding ., a Dutch corporation, which in turn is controlled by a ... Show more
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Today, each company use innovation as primary strategy. IKEA manufactures modern and styles
product. It is innovation strategy. If the company change their product range it will produce
standardized products. If IKEA educate consumers and use innovation strategy it will be more
profitable and valuable for the company in today changing and challenging business environment. 3.
How can consumers' tastes be seen as related to social class? Social class is variable of the
demographics segmentation. People in the same social class are approximately equal in terms of
their incomes and social status. They work in roughly similar occupations and tend to have similar
tastes in music, product, clothes and so on. Consumer's tastes is similar each other in the same social
class. For example in low–income class each people want to buy traditional and conventional
product but in middle–income class people want to buy modern and styles products. 4. How can
IKEA's market driving strategy across markets be seen from this perspective on differing consumer
tastes? There are a lot of strategy of the company that create perspective to differing consumer
tastes. The company use standardization and adaptation strategy. The adaptation strategy is used to
differing consumer tastes. The IKEA catalogue is standardized globally but does carry some local
adaptations which create some difference in consumer tastes. IKEA

Ikea 's Vision Of Ikea
INTRODUCTION:
The intrapreneurial organization that I have selected for my individual report is IKEA. IKEA is a
Swedish home furnishing company which produces ready to assemble furniture as well as different
home and office appliances. It is the world's largest furniture retailer. IKEA was established 73 years
ago in 1973 by 17 year old Ingvar Kamprad. IKEA means I for Ingvar, K for Kamprad, E for
Elmtaryd, the farm where he grew up and A for Agunnaryd, his hometown in Smaland, Southern
Sweden. "To create a better everyday life for the many people", is IKEA's vision. IKEA is known
for its innovative architectural designs and eco–friendly interior designs. The company is well
known for its focus on price control, continuous product development and other corporate attributes
which allowed it to lower its prices on an average of 2 to 3% over the decade to 2010 during the
period of global expansion. To date IKEA operates 328 stores in 28 countries with operations
spanning 43 countries having an annual turnover of 32.7 billion euros in 2015. The entire IKEA
range consists of 9,500 products which can be seen on its website. It is the user of 1% of the world's
commercial wood resources.
INNOVATION AT IKEA:
Innovation at IKEA can be divided into four divisions:
SERVICES INNOVATION:
Promotion of excellence and innovation require different service systems. (Rubalcaba, Gallego &
Den Hertog, 2010). It is also known as services innovation. IKEA follows different approaches to
innovate

The Evolution Of IKEA
Introduction
IKEA is a furniture company which established in Sweden and It is world's largest furniture retailer
which designs and sells ready–to assemble furniture in more than 40 countries. IKEA was started by
Ingavar Kamprad at his age of 17 in 1943, with the gift money received from his father for doing
well in school. The company name formed using an acronym made up of his initials and the first
letters of Elmtaryd and Agunnaryd, the farm and village in Sweden. After two years Kamprad began
using milk trucks to deliver his goods in his business chain. In 1947, he introduced furniture
(armchairs) in the product line under the same brand. He used the furniture which is made by the
local craftsmen from the nearby forest. Soon IKEA products ... Show more content on
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1980s
IKEA expands dramatically into new markets such as USA, Italy, France and the UK. More IKEA
classics arrive such as KLIP PAN, LACK and MOMENT. IKEA begins to take the form of today's
modern IKEA.
In 1982 The IKEA Group is formed and its owner is a foundation, the Stitching INGKA Foundation,
which is based in the Netherlands.
In 1984 IKEA FAMILY, the new customer club, is launched. Today, IKEA FAMILY is in 16
countries (over 167 stores) and has about 15 million members.
The IKEA catalogue print run expands to 45 million copies, in nine languages.
In 1985 IKEA now has 10,000 co–workers and 60 stores in the IKEA Group.
1990s IKEA grows even more. Children's IKEA is introduced and the focus is on home furnishing
solutions to meet the needs of families with children. The IKEA Group is formed and responsibility
for people and the environment is seen as a prerequisite for doing good

Nielsen 's 7th Heuristic : Flexibility And Efficiency Of Use
Part 1 – Jakob Nielsen's 7th Heuristic: "Flexibility and Efficiency of Use"
The Human–computer interaction (HCI) has evolved through the years, which has set the stage for
users to participate in the interaction design process. With the participation of end users,
corporations have listened to their issues and concerns in developing a user friendly product to
accommodate most, if not all of their preferences and suggestions. This paper will define and
discuss the Human–computer interaction (HCI), Jakob Nielson's 7th heuristic, and introduce three
interactive items correlating between the two. Applying the HCI and Neilson's first heuristic with
the three interactive items from the user's point of view and experience will produce an applicable
feedback to focus on further development of future components of similar stature.
The Jakob Nielsen's 7th heuristic is "flexibility and efficiency of use". Accelerators –– unseen by the
novice user –– may often speed up the interaction for the expert user such that the system can cater
to both inexperienced and experienced users. Allow users to tailor frequent actions (Nielsen, J.
1995). In retrospect novice and expert users use systems in a slightly differently, receive the same
results. Therefore, the system should be easy and efficient to use by both novices and experts alike.
Systems provide "accelerators" for expert users to proficiently navigate the applications to complete
the most recurrent tasks. An example of accelerators can

Ikea Business Strategy
The Study of Ikea's Business Strategy
Price and promotion Ikea is not only a furnishings market brand, but also a furniture brand. Through
a series of operations, in people 's eyes, Ikea is not simply a purchase house ware places, it
represents a way of life. In our mind, Ikea 's success not only depends on its integration of the trade,
logistics, but it used to integrate the core idea of trade, logistics–lifestyle (Margonelli, Lisa 2002).
As we said before: using Ikea's products is just like eating McDonald 's, drinking starbucks coffee,
becoming a symbol of a lifestyle. Ikea 's management idea is "provide various kinds, beautiful and
practical products, promising that most people can afford the household articles for use". In ... Show
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Global production management and logistics system of Ikea is advantageous to reduce costs. In the
aspect of product cost, Ikea not only cooperates with OEM supplier, but also encourages
competition (Kumar, Nirmalya 2006). Ikea tend to take order presented to those manufacturers
whose general prices are relatively lower – selecting suppliers for products in the Ikea, overall
considering generally lowest cost. Each product is calculated according to the cost of central
repository as a benchmark, and then based on each regional sale potential, Ikea selects suppliers,
referring to quality, production capacity, and other factors at the same time. With the purpose of
further reduction of the price in the global scope, Ikea adjust its construction layout worldwide, it
has nearly 2,000 home suppliers (including Ikea self–owned plant), and vendors will deliver various
products from all over the world to the international central repository, followed by delivered from
the midpoint to the malls for sale. Ikea also constantly adjust its manufacture orders in the global
circulation owing to a variety of product sales with continuous changes,
Ⅳ.Communication and Advertising Ikea's communication is centered on the catalog, website and
loyalty program Ikea. Printed in 28 languages, the catalog is has a worldwide circulation of 190
million copies, in 35 countries. In

Sweden Research Paper
Sweden Have you ever wondered what Sweden is like? It is a beautiful place with a varied
climate. Sweden has a more or less peaceful background. The cuisine there is amazing
and they have a wide variety of options. Their government is similar to the U.S's. Sweden
is an overall amazing place to visit, they have awesome landforms and a variety of regions,
a just government, and an amazing variety of vegetation and climate.
The geography of sweden goes from big mountain ranges to dense forest. With a
subarctic north (very cold and snowy) the majority of the population inhabits the south. The
Scandinavian Mountain Range runs across the border between Sweden and Norway. It is
the largest mountain range in Sweden. The highest peak ... Show more content on Helpwriting.net ...
Smaland's climate
is similar to Gotaland's climate, but it gets a little colder. It gets warmer in the summer it
gets up to to about eighty to ninety degrees as the high and about ten degrees in the
winter. They get quite a lot of rain in the winter about 3 inches each month. Smaland has
mostly coniferous vegetation. One of the most inhabited trees is the evergreen. Evergreens
can be really tall or be really small. They are christmas trees, but the ones in nature are
larger in size. Smaland is a beautiful region and the evergreen forest, are amazing.
Svealand right below Norrland has almost an exact same climate as Smaland.
Svealand, as well as Smaland, both have humid continental climates. Svealand has two

types of vegetation. They are deciduous and coniferous. The most popular vegetation for
coniferous is the evergreen. It is a tall tree with lots of branches. The most popular
vegetation for deciduous is the white birch tree. It is a tall tree with a white trunk. Sveland is
similar to Smaland and Gotaland, but it has a different climate than Gotaland and different
plants than Smaland.
Sweden is an overall amazing country with a wide variety of things to see and

Odysseus Influence On Botan
Carl Linnaeus was born on May 23, 1701, in Småland, Sweden. Linnaeus adored plants, even at a
young age. His father Niles, an amateur botanist, taught Linnaeus basic botany. Linnaeus primarily
went to Uppsala University to study medicine, botany and he eventually wrote a thesis on plant
sexual reproduction. Linnaeus then went to Lapland, and after six months he had discovered about
100 plants. He then set out for the Netherlands to get his doctoral degree at the University of
Harderwijk. After that, on 1735, Linnaeus published his first edition of Systema Naturae, which
fully introduced Linnaean taxonomy. Linnaean taxonomy was partially discovered before by
Gaspard and Johann Bauhin 200 years ago, but Linnaeus was the first to use it consistently

The Rivalry Of IKEA
1. Introduction The IKEA story began in 1943, published its first advertisement on local newspaper
and started mail–order sales service. Furniture is picked up into the business five years later. In
1958, IKEA first establish its first store in Älmhult, Småland. Followed by expanding to Norway in
1963, opening its first store outside Sweden followed by Denmark in 1969. In the 1970s, IKEA
stores spread to other states in Europe. Today IKEA has 315 stores in 27 countries with about 9 500
products in the range and 135 000 employees. One of those countries is Singapore, the main focus
for today's PESTEL and Porter's five forces report. Singapore is considered one of the world's most
prosperous countries. IKEA arrived in Singapore in 1978, having ... Show more content on
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The self–assembled furniture requires hours of assembling which the working class in Singapore do
not have. 4. Conclusion In conclusion of all the external analysis mentioned above, IKEA is
successful in general. It is a stable and responsible company overall. After its first establish in 1943,
it has expanded into a global retail brand generating an annual sales of more than 27 billion EURO
with 139,000 employees. IKEA have been operating its concept well by providing quality furniture
with low pricings, allow people who are unable to afford expensive products to lead a better life at
home and ensuring that customers will find what they want in their store. IKEA is now a powerful
brand globally. 4.1 Recommendation After the horsemeat scandal, IKEA's public image was
damaged. In order to fix it, IKEA should obtain the healthier choice symbol for it's Swedish
meatball to regain the trust from the public to its cafeteria business. The healthier ingredient symbol
(HIS) is not easy to obtain, hence the public will be able to notice how sincere and how much effort
IKEA put in to give to regain the trust from the

Ike Ikea 's Business Plan
Introduction IKEA was founded and established by Ingvar Kamprad, born in Småland Sweden.
Within 6 decades that is from 1943 to 2016, IKEA has grown from the woods of southern Sweden to
the largest furniture retailer in the world; also IKEA is rated as fifth most valuable retailer and most
valuable furniture brand in the world. IKEA designs and retails ready to assemble furniture directly
to its customers with a network of total 328 stores located in 28 different countries and supported by
978 external suppliers from 50 different countries. IKEA is valued over 18 billion US dollars and
generated a global revenue of 32 billion Euros in 2015 that is 11.2% more than 2014. In total IKEA
employees 155,000 co–workers located in different parts of the world and also ranked 62nd out of
the 100 best employers to work for in 2005. Vision IKEA vision is "To create a better everyday life
for the many people" [www.ikea.com] that is the idea behind the IKEA business plan is to design
and provide a wide variety of home furnishing products to its customers at as low cost as possible
which will ultimately increase the affordability. The company aims at building long term relations
with its suppliers and also investing into more automated production which ultimately help them to
produce better quality products at lower cost. Whereas for human resource practices IKEA vision is
to give straightforward people an opportunity to grow, that is both professionally and individually so
that together

The Service Strategy Of IKEA
IKEA is a cosmopolitan group of establishments that designs and sells ready to accumulate furniture
such as beds, chair and desks, appliances, small motor vehicles and home accessories. As of January
2008, it is the world's largest furniture trader. Originated in Sweden in 1943 by the 17 years old
Ingvar Kamprad, who was enumerated as one of the world's richest society in 2013, the company's
name IKEA is an abbreviation that contains of the initials of Ingvar Kamprad, Elmtaryd the farm
where he raised up, and Agunnaryd his hometown in Smaland, South Sweden.
The establishment is recognized for its contemporary architectural designs for countless types of
utilizations and furniture, and its interior design work is often connected with eco–friendly ... Show
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First thing been identified about IKEA is that it is not just a furniture trader but provides solutions to
lot of people for an affordable price. Here the affordable price does not mean low quality product
but it originates lower cost products. So the first strategy in IKEA is the Overall Cost Leadership.
They maintain their cost in a lower level without destroying to its quality. IKEA as a prominent
furniture franchiser it faces for an enormous demand in every day. According to the volume they
have hefty show room which has adjusted capacity distribution. Thus, they are sustaining a
restaurant chain along with their store with their occupant and also cultural foods. They have used
the strategy of Developing Complementary Services in managing their demand. IKEA started in
Sweden but now it has blow–out to 40 countries with 330 stores. It is a comprehensive company it
has expands the company to every country. IKEA been identified as Globalization Strategy and the
influences they used in entering to these countries. Before they decide in entering to a country it
conducts a research on the viability and sustainability of it. For an example they have once tried to
enter to the New Zealand market but according to the investigation finding there will be an
enormous traffic jam in Auckland if they open a store so they give up the idea. As the conclusion of
the strategies of IKEA they used 3 main strategies to become successful in shorter time period. They
are; Overall Cost Leadership Developing Complementary Services Globalization Strategy –
Franchiser – Multi Country

The Immigrants Film Analysis
The Emigrants is a film following the story of a Swedish family who falls on challenging times
when immigrating to America. The Nilsson family originates from Sweden, resonated from their
difficulty with crops, the nephew, Robert, gets the idea to move to America for a better life. The
Nilsson family and a small group of the Swedish religious group in the same town. The Emigrants
illustrates the clash between American ideals and Swedish traditions which were created from
Swedish viewpoint and for a Swedish audience. The two ideals compete throughout the movie
through the religious conflict between the Swedish religious group and the state church.
Furthermore, the class differences between America and Sweden, the economic atmosphere, and the
fertility rates of Sweden cause the Nilsson family to migrate. The religious differences between the
Swedish church and the American church include the two vastly different origins and the differences
of liberality. The Swedish town of Ljuder in Småland has a religious stronghold that dominates the
small town, which pushes the residents to migrate to America. On the other hand, Americans had the
Quakers society who were persecuted by the Catholic church and later fled to America for religious
freedom. The townspeople left in hopes of having a less of a ruling church, so they could practice
any belief they desire. In the article by Maria Grazia Martino, We Need to Promote the Dialogue
between Christians and Protestants:

Ikea Case Study
Case Assignment #2: Ikea
1. How was Ikea successful in entering the furniture retailing market in Sweden?
Ikea was successful in entering the furniture retail market in Sweden because it capitalized on good
timing and original ideas. At the time of Ikeas initial phases, furniture prices in Sweden rose 41%
faster than other household goods between 1935 and 1946. Ingvar Kamprad, the founder of Ikea
Saw this as a great opportunity to offer quality furniture at a much lower price than other retailers,
that the majority of people can actually afford. Ikea was also able to overcome adversity through
creativity in business processes. When initially traditional retailers fought against Ikea's ideas and
banned them from selling at the Stockholm Trade Fair, the took orders or got names of customers in
order to sell to them after the event. On another occasion, they overcame trouble with the retail
cartel by establishing manufacturing sources in Poland instead of Sweden. This actually resulted in
lower costs for Ikea and therefore allowed them to sell products at even lower prices than before.
They also differentiated themselves from other companies not only through price but also through
store design and location. Instead of locating in downtown hubs, Ikea set up its stores in areas with a
lot of land to provide ample parking space which went hand in hand with their concept of cash–and–
carry retailing. Furthermore, within the stores established many basic practices, such as wide

Inquiring And Analyzing The Problem
Inquiring and Analyzing What is the problem? 1.My Logo can't be so big enough, I need to think
some other patterns. 2.I don't know how to draw it on computer. 3.I need more ideas. 4.I need to
sure my personality is. 5.I don't know how to design a thing. I never done it. Who is it a problem
for? Myself. Where is the problem occurring? At the computer. What is the cause of the problem?
The problem is I can't use computer very well.Like how to find some similar to my logo's picture,
and how to use the MindMaple. What effect is the problem creating? It can effect me change my
idea. Why do I need to design something? Because I want to use a Logo to show my unique
personality. What are the problems that I see arise that could be helped with design? When I looking
at the Facebook Logo, I found a message said lipton changed their Logo, I'm very interesting in it,so
I change my mind to find that one. Brainstorm different ideas for a design 1.My English name is
Amy Feng, so I can design a Logo just AF. 2.My favorite color is blue and yellow, I want put this in
my Logo. 3.I can put AF this two letters together, to be a hole pattern. Put your observation notes,
photos, videos, or video links here: Designer：Thomas Lipton Founder： Thomas Lipton In 1893,
Thomas Lipton established the Thomas J Lipton Ltd. Headquarters and tea packaging company is in
Hoboken, New Jersey. Lipton tea made a good success in the U.S.A.and U.K.. Thomas Lipton was
knighted by

Critical Analysis
BUS2235 Organizational Dynamics
Critical Analysis #4
Ingvar Kamprad: Wealthy Man, Frugal Man, Entrepreneur Extraordinaire
Although octogenarian Ingvar Kamprad, the founder of Swedish–based IKEA, is one of the
wealthiest individuals in the world, he nonetheless lives quite frugally. Kamprad avoids wearing
suits, flies economy class, takes the subway to work, drives a ten–year–old Volvo and frequents
inexpensive restaurants. "It has long been rumored in Sweden that when his self–discipline fails and
he drinks an overpriced Coke out of a hotel minibar, he will go to a grocery store to buy a
replacement."
Kamprad was "born in Småland in the south of Sweden a region known as home to many
entrepreneurs and hard–working people, who are ... Show more content on Helpwriting.net ...
As head of the "family business," Kamprad, like many fathers, leads by example. As Kamprad says:
" 'If there is such a thing as good leadership, it is to give a good example' and 'I have to do so for all
the IKEA employees.' " Kamprad firmly believes that the best example he can provide for his
employees is to work hard and adhere to strict business ethics.
Another characteristic of Kamprad's leadership approach is a willingness to admit his mistakes and
own up to his weaknesses. Even with his long career and extraordinary success with IKEA,
Kamprad had his share of challenges. "As IKEA grew, so did Kamprad's problems alcoholism,
allegations of a Nazi past, deaths at a store opening but nothing deflected him." Kamprad describes
"his association with the 'new Swedish' wartime pro–Nazi party [as] 'the greatest mistake of my life.'
" The manner in which Kamprad dealt with the revelation of his involvement with the Swedish pro–
Nazi party helped people to "fully accept him as a leader. By showing human weaknesses rather
than only strengths, his employees and the general public could relate to him and learn from his
behavior. The episode also [shows] that Ingvar Kamprad is a leader who really impacts the people
around him in an inspirational and

The Culture Of IKEA

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The Culture Of IKEA