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IPO–ACorporate
JourneyofValueCreation
Whatyouneedtoknowabout
goingpublicinthefoodsector
Mohammed Hajjar
Regional Director, MENA Office
May, 2015
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Table of Contents
Section: 1 Why IPO?
Preparing for IPO
Why You Need Us?
A Three Staged Journey
Section: 2
Section: 4
Section: 3
Our ExperienceSection: 5
Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Due Diligence
1: Why IPO?
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Why IPO?
What are the benefits for Food Companies to IPO?
Key Ingredients for a Successful IPO
Access to capital
to fund growth
Extra assurances for
partners, suppliers
& customers
Creates an exit or
part-exit for current
owners
Maximises the
value of the Company
Enhances the
company’s public profile
Improves debt
financing & lowers WACC
Enhances loyalty of key
personnel
Improves business
systemisation & efficiency
We are seeing an increasing interest and decision by many of our clients in Europe and the Middle East
to IPO - they see this as the next stage in their company’s evolution and development. The benefits of
taking such a decision are shown below.
1 2 3 4
8765
Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Due Diligence
2: Preparing for IPO
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Preparing for IPO
What you should know
Key Ingredients for a Successful IPO
Pre-IPO Action List:
»»IPO is a complex & multi-disciplinary process
»»Needs of stakeholders must be clearly identified & assessed
»»IPO must be benchmarked against other alternatives
»»Must know the“Need to Know”information Key
Ingredients
for a
Successful
IPO
Professional
Management
Team
Appoint
Experienced
Advisors
Prepare for
IPO
Readiness
Know the
Process
Strong
Corporate
Governance
Build Public
Image
Develop a
Strategy &Business
Growth Plan
Know the
Market &
Your Value
Proposition
Know Your
Value & be
Realistic on
Pricing
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Preparing for IPO
Farrelly & Mitchell’s Roll in the IPO Process
Key Ingredients for a Successful IPO
Farrelly & Mitchell
Co-ordinating Activites & Internal
IPO Services
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Preparing for IPO
The Process is Challenging, but when Executed Properly, Can be Very Rewarding ....
Key Ingredients for a Successful IPO
Ensure all
building blocks
are in place from
inception to the
trading board
Identify the
right team
members
(internal &
external)
Identify the
right advisors
and negotiate with
them on your
behalf
Complete internal
due diligence
Identify hidden
areas that
add to
shareholder
value
Manage the
IPO transaction
and let you focus
on your business
Remove surprises
and manage risks
Supervise the
preparation of the
prospectus and
road show
presentation Ensure internal
processes,
policies &
procedures
are in place &
operational
Complete
internal
valuation
Scenarios to
support value
creation
We can oversee and manage the
overall process ...........
Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Due Diligence
3: A Three Staged Journey
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
A Three Staged Journey
Successful IPO Should Follow a Three Staged Journey .......
1
Pre-IPO
1
1
IPO
1
Post-IPO
2 3
A Journey of developing & executing value creation
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
A Three Staged Journey
Pre-IPO Stage ............
Due Diligence
Focus: Operations
Due Diligence Readiness:
»» Review corporate structure including subsidiaries, if any
»» Verify titles to the respective assets
»» Examine material contracts and employment agreement
»» Examine current & potential litigations and identify potential legal risks
»» Identify appropriate solutions and implement them
Restructuring to Create Value:
»» Consider spinning off non-core activities
»» Consider getting the non-productive assets off
»» Consider merging related activities
»» Restructure group of companies
»» Coordinate with tax advisors
»» Review & update the article of association
»» Implement corporate governance
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
A Three Staged Journey
The IPO Stage ............
Due Diligence
Focus: Operations
The IPO Process:
»» Engage advisors (legal, financial, management & tax, etc.)
»» Properly organize financial books & operation records
»» Identify appropriate legal & accounting resources
»» Complete the financial audit
»» Identify investment bank
»» Complete registration statement
»» Prepare prospectus
»» Go on road show
»» File with relevant capital markets authority (CMA)
»» Clear the CMA review and comment process
»» Launch media & advertising campaign
»» Complete the public offering
»» File with the stock exchange
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
A Three Staged Journey
Post-IPO Stage ............
Due Diligence
Focus: Operations
The Post IPO Process:
»» Appoint board of directors
»» Convene the new board of directors for the first meeting
»» Appoint the new CEO or Managing Director
»» Appoint the new committees
»» Manage the communication
Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Due Diligence
4: Why You Need Us?
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Why You Need Us?
We provide a portfolio of services tailored to the food and agribusiness sector, to successfully
implement an IPO
Technical
•	Risks & Mitigation
•	Market Segmentation
Advisory
Services
»» Manage & coordinate all IPO activities
»» Negotiate terms of outside parties
»» Review the due diligence
»» Setup & launch corporate governance
»» Recommend corporate roles
»» Advise on prospectus and admission document
IPO
Readiness »» Develop strategy & business plan
»» Transform the internal capabilities of the company
»» Improve resource performance & utilization
»» Implement clear policies & procedures
»» Improve the company growth and profitability
»» Improve the business value
Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Due Diligence
5: Our Experience
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Where We Work
Unrivaled experience in agribusiness and food
Americas
Argentina
Brazil
Chile
Mexico
Uruguay
USA
Africa / ME
Botswana
Egypt
Namibia
Saudi Arabia
South Africa
South Africa
Turkey
UAE
Europe
Estonia
France
Germany
Ireland
Russia
Romania
The Balkans
The Netherlands
United Kingdom
Australasia
Australia
Bangladesh
China
India
Nepal
New Zealand
Thailand
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Where We Work
We have a unique insight, knowledge and experience of each link in the food value chain
Farming
Inbound	
  
Logis0c
Processing/
Manufacturing
Distribu0on	
  &	
  
Sales
Retail
Foodservice	
  &	
  
QSR
Primary	
  Produc0on	
  
&	
  Assembly	
  (Farm)
Value	
  Add	
  &	
  Market	
  
Intermedia0on
Market	
  Channels End	
  User	
  (Fork)
Consumer
Food	
  Value	
  Chain	
  –	
  Farm	
  to	
  Fork
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Our Experience
We have completed numerous M&A and value creation assignments across all the main food,
beverage and agribusiness sectors
•	Technology Application
FOODBEVERAGEAGRIBUSINESS
Retail & Food ServicePoultry & Meat ProcessingBakeryFood Processing
Water Bottling
Farm Land Investment Poultry Production Dairy & Livestock Feed Milling & Agri-Trading
Carbonated Soft Drinks Fresh & Concentrated Juices Energy Drinks
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
As the leading specialist in international food, beverage and agribusiness,
we help our clients to grow, increase profits and efficiencies.
Working with a team of over 200 global specialist, we bring a unique combination of financial,
technical, operational and strategic expertise across food and agribusiness.
M&A
»» Buy & Sell mandates
»» Commercial and technical due diligence
»» IPO preparation / vendor support
»» Business valuations & appraisals
»» Value creation and implementation
Advisory
»» Operational consulting
»» Commercial consulting
»» Financial & strategic consulting
»» HR & re-organisational consulting
»» Project funding & management
About Us
Our Services
wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation
Mohammed Hajjar
Regional Director
A-Russais Building
Suite 510
Riyadh
Saudi Arabia
Tel: +966 11 463 4406
Mobile: +966 54 338 7199
Malachy Mitchell
Managing Director
Unit 5A Fingal Bay Business Park
Balbriggan
Co. Dublin
Ireland
Tel: +353 1 690 6550
Mobile: +353 86 8060843
DUBLIN RIYADH
1
2
© 2015 Farrelly & Mitchell
Contact Details
Farrelly & Mitchell Offices
Please Note:
The information in this presentation is intended to give information in general nature, great efforts has been exerted to ensure the accuracy of this data at the time the
initial presentation was made. Farrelly & Mitchell Business Consultants Ltd. and its Branch offices or affiliates does not provide any implicit or explicit guarantees on the
validity, timing or completeness of any data or information in this presentation. Also we assume no responsibility on the appropriateness of the data and information
for suiting any particular purpose or reliability in trading or investing. Unless provided otherwise and in writing from us, all information contained in this presentation,
including logo, pictures and drawings, are considered property of Farrelly & Mitchell Business Consultants Ltd.

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IPO Journey May '15

  • 2. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Table of Contents Section: 1 Why IPO? Preparing for IPO Why You Need Us? A Three Staged Journey Section: 2 Section: 4 Section: 3 Our ExperienceSection: 5
  • 3. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence Due Diligence 1: Why IPO?
  • 4. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Why IPO? What are the benefits for Food Companies to IPO? Key Ingredients for a Successful IPO Access to capital to fund growth Extra assurances for partners, suppliers & customers Creates an exit or part-exit for current owners Maximises the value of the Company Enhances the company’s public profile Improves debt financing & lowers WACC Enhances loyalty of key personnel Improves business systemisation & efficiency We are seeing an increasing interest and decision by many of our clients in Europe and the Middle East to IPO - they see this as the next stage in their company’s evolution and development. The benefits of taking such a decision are shown below. 1 2 3 4 8765
  • 5. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence Due Diligence 2: Preparing for IPO
  • 6. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Preparing for IPO What you should know Key Ingredients for a Successful IPO Pre-IPO Action List: »»IPO is a complex & multi-disciplinary process »»Needs of stakeholders must be clearly identified & assessed »»IPO must be benchmarked against other alternatives »»Must know the“Need to Know”information Key Ingredients for a Successful IPO Professional Management Team Appoint Experienced Advisors Prepare for IPO Readiness Know the Process Strong Corporate Governance Build Public Image Develop a Strategy &Business Growth Plan Know the Market & Your Value Proposition Know Your Value & be Realistic on Pricing
  • 7. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Preparing for IPO Farrelly & Mitchell’s Roll in the IPO Process Key Ingredients for a Successful IPO Farrelly & Mitchell Co-ordinating Activites & Internal IPO Services
  • 8. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Preparing for IPO The Process is Challenging, but when Executed Properly, Can be Very Rewarding .... Key Ingredients for a Successful IPO Ensure all building blocks are in place from inception to the trading board Identify the right team members (internal & external) Identify the right advisors and negotiate with them on your behalf Complete internal due diligence Identify hidden areas that add to shareholder value Manage the IPO transaction and let you focus on your business Remove surprises and manage risks Supervise the preparation of the prospectus and road show presentation Ensure internal processes, policies & procedures are in place & operational Complete internal valuation Scenarios to support value creation We can oversee and manage the overall process ...........
  • 9. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence Due Diligence 3: A Three Staged Journey
  • 10. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation A Three Staged Journey Successful IPO Should Follow a Three Staged Journey ....... 1 Pre-IPO 1 1 IPO 1 Post-IPO 2 3 A Journey of developing & executing value creation
  • 11. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation A Three Staged Journey Pre-IPO Stage ............ Due Diligence Focus: Operations Due Diligence Readiness: »» Review corporate structure including subsidiaries, if any »» Verify titles to the respective assets »» Examine material contracts and employment agreement »» Examine current & potential litigations and identify potential legal risks »» Identify appropriate solutions and implement them Restructuring to Create Value: »» Consider spinning off non-core activities »» Consider getting the non-productive assets off »» Consider merging related activities »» Restructure group of companies »» Coordinate with tax advisors »» Review & update the article of association »» Implement corporate governance
  • 12. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation A Three Staged Journey The IPO Stage ............ Due Diligence Focus: Operations The IPO Process: »» Engage advisors (legal, financial, management & tax, etc.) »» Properly organize financial books & operation records »» Identify appropriate legal & accounting resources »» Complete the financial audit »» Identify investment bank »» Complete registration statement »» Prepare prospectus »» Go on road show »» File with relevant capital markets authority (CMA) »» Clear the CMA review and comment process »» Launch media & advertising campaign »» Complete the public offering »» File with the stock exchange
  • 13. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation A Three Staged Journey Post-IPO Stage ............ Due Diligence Focus: Operations The Post IPO Process: »» Appoint board of directors »» Convene the new board of directors for the first meeting »» Appoint the new CEO or Managing Director »» Appoint the new committees »» Manage the communication
  • 14. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence Due Diligence 4: Why You Need Us?
  • 15. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Why You Need Us? We provide a portfolio of services tailored to the food and agribusiness sector, to successfully implement an IPO Technical • Risks & Mitigation • Market Segmentation Advisory Services »» Manage & coordinate all IPO activities »» Negotiate terms of outside parties »» Review the due diligence »» Setup & launch corporate governance »» Recommend corporate roles »» Advise on prospectus and admission document IPO Readiness »» Develop strategy & business plan »» Transform the internal capabilities of the company »» Improve resource performance & utilization »» Implement clear policies & procedures »» Improve the company growth and profitability »» Improve the business value
  • 16. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence Due Diligence 5: Our Experience
  • 17. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Where We Work Unrivaled experience in agribusiness and food Americas Argentina Brazil Chile Mexico Uruguay USA Africa / ME Botswana Egypt Namibia Saudi Arabia South Africa South Africa Turkey UAE Europe Estonia France Germany Ireland Russia Romania The Balkans The Netherlands United Kingdom Australasia Australia Bangladesh China India Nepal New Zealand Thailand
  • 18. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Where We Work We have a unique insight, knowledge and experience of each link in the food value chain Farming Inbound   Logis0c Processing/ Manufacturing Distribu0on  &   Sales Retail Foodservice  &   QSR Primary  Produc0on   &  Assembly  (Farm) Value  Add  &  Market   Intermedia0on Market  Channels End  User  (Fork) Consumer Food  Value  Chain  –  Farm  to  Fork
  • 19. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Our Experience We have completed numerous M&A and value creation assignments across all the main food, beverage and agribusiness sectors • Technology Application FOODBEVERAGEAGRIBUSINESS Retail & Food ServicePoultry & Meat ProcessingBakeryFood Processing Water Bottling Farm Land Investment Poultry Production Dairy & Livestock Feed Milling & Agri-Trading Carbonated Soft Drinks Fresh & Concentrated Juices Energy Drinks
  • 20. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation As the leading specialist in international food, beverage and agribusiness, we help our clients to grow, increase profits and efficiencies. Working with a team of over 200 global specialist, we bring a unique combination of financial, technical, operational and strategic expertise across food and agribusiness. M&A »» Buy & Sell mandates »» Commercial and technical due diligence »» IPO preparation / vendor support »» Business valuations & appraisals »» Value creation and implementation Advisory »» Operational consulting »» Commercial consulting »» Financial & strategic consulting »» HR & re-organisational consulting »» Project funding & management About Us Our Services
  • 21. wwwFarrellyMitchell.com IPO - A Corporate Journey of Value Creation Mohammed Hajjar Regional Director A-Russais Building Suite 510 Riyadh Saudi Arabia Tel: +966 11 463 4406 Mobile: +966 54 338 7199 Malachy Mitchell Managing Director Unit 5A Fingal Bay Business Park Balbriggan Co. Dublin Ireland Tel: +353 1 690 6550 Mobile: +353 86 8060843 DUBLIN RIYADH 1 2 © 2015 Farrelly & Mitchell Contact Details Farrelly & Mitchell Offices Please Note: The information in this presentation is intended to give information in general nature, great efforts has been exerted to ensure the accuracy of this data at the time the initial presentation was made. Farrelly & Mitchell Business Consultants Ltd. and its Branch offices or affiliates does not provide any implicit or explicit guarantees on the validity, timing or completeness of any data or information in this presentation. Also we assume no responsibility on the appropriateness of the data and information for suiting any particular purpose or reliability in trading or investing. Unless provided otherwise and in writing from us, all information contained in this presentation, including logo, pictures and drawings, are considered property of Farrelly & Mitchell Business Consultants Ltd.