In March 2014, Demand Metric collaborated with Pardot/Salesforce to conduct a research study entitled “Marketing Report Card: Keeping our Seat at the Table” to identify how Marketing as a function is being perceived. While many of the insights drawn were expected, there were a few that were shocking.
Only 15% of organizations claimed to have an easy time justifying their marketing budget. Furthermore, just 12% of organizations felt that Marketing is perceived as a highly profitable revenue center, whereas 59% perceive Marketing as a ‘necessary’ or even ‘unnessary’ expense.
This best practices report will discuss how organizations can build a Modern Marketing Center of Excellence (MMCoE), turn these perceptions around, and drive revenue growth.
Table of Contents
- Executive Summary
- The Modern Marketing Maturity Model
- How to Improve Your Marketing Maturity
- How to Work the Modern Marketing Maturity Model
- Modern Marketing Center of Excellence (MMCoE)
- Benefits of a MMCoE to the Organization
- The Modern Marketing Center of Excellence (MMCoE)
- Why Consider Working with Demand Metric
- We Are the Marketers Behind the Marketers
- Our Best Practices Report Methodology
- Customer Feedback & Testimonials
- About Demand Metric