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Session #3
By: Salsabeel , Rana & Toka
I’m loving it
‫بريك‬ ‫دلك‬ُ‫خ‬!...
Branding
What is the Branding?
A name, term, sign, symbol or design, or a
combination of them intended to identify the goods
and services of one seller or group of sellers and to
differentiate them from those of other sellers
WHY TO
BRAND…?!
Branding Types
• Personal Branding
• Corporate Identity
• Rebranding
Personal branding
Corporate Identity
It is the organization’s personality and character that
maintains its individuality
which is expressed through how people there
behave, speak, communicate
and even what they wear.
Corporate Identity
• Communication & behavior
• Design
Define the way that the corporate
communicates with the
clients and with its audience and how its
messages are delivered
Communication & behavior
Designs
Your brand is seen through
your designs
Powerful Logos
• Simple
• Suitable for the brand’s
industry
• Scalable
• Strong without colors
How to build strong
identity?
What is Color Psychology?
• It is the study of color as a determinant
of human behavior and emotion
Rebranding
Let’s Recap
•What is Branding
•Branding types
•Strong Identity
•Powerful logos
•Color Phycology
NOW WHAT…?!
rand
ravely
Any Questions?

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Branding

Editor's Notes

  1. To deliver the organizations msg to enhance the customers loyalty To motivate the buyers
  2. The practice of people marketing themselves and their career as brands.
  3. Yellow: Happiness, Red: Passion, Blue: safety and security Orange: Hunger, Green: Nature, Purple: Royalty
  4. Click w Alo!