The document reports on a perception study conducted in June 2009 that examined the most important factors for choosing a GSM provider according to survey respondents. The three most important factors were wide network coverage at 80%, caring about subscribers at 59%, and good advertisements and promotions at 42%. The document also lists the top GSM providers for each of the factors examined, including good connection quality, innovative products and services, good advertisements, caring about subscribers, wide network coverage, and the best overall provider for an individual respondent.

1. Mobile Telephony
Perception Study
June 2009

2. Three Most Important Factors for GSM?
80% 59%
Wide network coverage
Cares about Its subscribers
Good adverts and promotions
Innovative products and services
Good connection quality
42% 62%
13%
2

3. GSM Company That Has Good Connection Quality
3

4. GSM Company That Has Innovative Products and Services
4

5. GSM Company That Has Good Adverts and Promotions
5

6. A GSM Company That Cares About Its Subscribers
6

7. A GSM Company That Has Network Coverage
7

8. A GSM Company For Someone Like You
8