Running head: CAPSTONE PROJECT PART 3 1 CAPSTONE PROJECT PART 3 6 BUS499 Capstone Project Part 3 Nicole Jensen Grantham University 2/14/2020 Capstone Project Part 3 Internal Environment A company’s internal environment comprises of the components within the entity which affects the company. Business managers and owners usually have control over the internal environment. One internal element that influences how Yum Brands operates is the company’s mission statement. A mission statement usually describes what a company stand for and why it exists. Yum Brands mission statement “is to build the world’s most loved, trusted, and fastest-growing restaurant brands” (comparably.com). The statement reveals the company’s purpose and its philosophy. The declaration provides inspiration and information for the members of the company. Another element is organizational culture. Just as every individual has a distinctive character, so does every entity. Organizational cultures are the behaviours and beliefs that govern how the members of a company act and handle businesses. Yum Brands has built an excellent culture that is filled with fun, opportunity, and energy. This culture differentiates the company from others and guides the activities of its members. The other element that makes up the internal environment of the company is resources. A company’s resources include information, people, infrastructures, facilities, equipment, finances, supplies, and many others. People are a vital resource for every organization. A company cannot survive without employees. Facilities, information, equipment, supplies, finances, and materials are supporting, non-human resources which compliment employees in their quests to achieve the organization’s objectives and goals. The availability of resources in Yum Brands and the way management value the non-human and the human resource will influence the organization’s environment. External Environment A business cannot function in a vacuum but instead in a dynamic environment which has a direct impact on how they function. The external environment is comprised of several outside forces and elements that can affect a company. Economic influences are one of the external forces that can affect Yum Brands. Contributing elements such as fluctuation, interest rates, economic crisis, demand/supply, exchange rates, and many others, can directly and strongly influence consumers’ consumptions, and eventually, the overall profit of the company (Janković et al., 2016). The favourable economic situation will be good for the company. Adverse situations, on the contrary, can generate negative effects that can lead to a capital deficiency or even bankruptcy. Another element is legal and political influences. The political climate in India will influence how Yum Brands will operate. The amount of government activity, the overall political stability, and the types of regulations the government passes constitute the po.

1. Running head: CAPSTONE PROJECT PART 3 1
CAPSTONE PROJECT PART 3 6
BUS499 Capstone Project Part 3
Nicole Jensen
Grantham University
2/14/2020
Capstone Project Part 3
Internal Environment
A company’s internal environment comprises of the components

2. within the entity which affects the company. Business managers
and owners usually have control over the internal environment.
One internal element that influences how Yum Brands operates
is the company’s mission statement. A mission statement
usually describes what a company stand for and why it exists.
Yum Brands mission statement “is to build the world’s most
loved, trusted, and fastest-growing restaurant brands”
(comparably.com). The statement reveals the company’s
purpose and its philosophy. The declaration provides inspiration
and information for the members of the company.
Another element is organizational culture. Just as every
individual has a distinctive character, so does every entity.
Organizational cultures are the behaviours and beliefs that
govern how the members of a company act and handle
businesses. Yum Brands has built an excellent culture that is
filled with fun, opportunity, and energy. This culture
differentiates the company from others and guides the activities
of its members.
The other element that makes up the internal environment of the
company is resources. A company’s resources include
information, people, infrastructures, facilities, equipment,
finances, supplies, and many others. People are a vital resource
for every organization. A company cannot survive without
employees. Facilities, information, equipment, supplies,
finances, and materials are supporting, non-human resources
which compliment employees in their quests to achieve the
organization’s objectives and goals. The availability of
resources in Yum Brands and the way management value the
non-human and the human resource will influence the
organization’s environment.
External Environment
A business cannot function in a vacuum but instead in a
dynamic environment which has a direct impact on how they
function. The external environment is comprised of several
outside forces and elements that can affect a company.

3. Economic influences are one of the external forces that can
affect Yum Brands. Contributing elements such as fluctuation,
interest rates, economic crisis, demand/supply, exchange rates,
and many others, can directly and strongly influence consumers’
consumptions, and eventually, the overall profit of the company
(Janković et al., 2016). The favourable economic situation will
be good for the company. Adverse situations, on the contrary,
can generate negative effects that can lead to a capital
deficiency or even bankruptcy.
Another element is legal and political influences. The political
climate in India will influence how Yum Brands will operate.
The amount of government activity, the overall political
stability, and the types of regulations the government passes
constitute the political climate of a country that can influence
how the company will operate. Local and state governments
may also exert control over the company as they impose taxes,
issue business licenses and corporate charters, and set zoning
ordinances, to name a few.
Strengths
To operate successfully in a foreign market, entities need to
plan their strategies and objectives around their strengths and
weakness. Strengths are the entity’s distinctive competencies
and competitive advantages. One of the Yum Brands’ strength is
that it owns the big three. The company is different from the
rest as it owns different brands such a Pizza Hut, Taco Bell, and
KFC. These brands have strongly established themselves in the
fast-food sector and are well-known in the world.
Yum Brands also has a leadership position in China. It has
complete control in the Chinese food market where KFC is the
main hit and has several turnovers because of the love for non-
vegetarian foodstuff (Al-Shargie & Ahmed, 2019). The company
has even decided to have two companies: Yum China and Yum
brands. Besides that, Yum Brands has an unlimited opportunity
for growth in other markets such as India. India is a populated
country with a consistent and stable economy that can
contribute a lot to the success of the country.

4. Problem Analysis
We can define problem analysis as the examination of the cause
of an issue, failure, or incident. It is usually conducted to
identify improvements to processes, procedures, systems,
culture, and designs (Peerally et al., 2017). Just as any other
company, Yum Brands usually faced with issues to define,
analyse, and solve. When Yum Brands has staffs with skills in
effective root cause analysis and problem-solving, it has the
advantage of offering proof of cause and effects and appropriate
solutions to problems.
Recommendations and Implementation Costs
Taking a brand internationally can be appealing. However, the
expansion journey can be challenging. Before the expansion, it
is, therefore, important for Yum Brands to conduct some
research and analyse the internal and external factors that can
affect the company’s operation in the country. The company
should analyse factors such as competitive position, competitive
structure, economic situations, political situation, rules and
regulations, and availability of capital, just to name a few. For
instance, the company needs to determine if the government is
stable. It also needs to determine if regulations are strict before
deciding to locate a restaurant in India. The main purpose of the
analysis is to determine the threats and opportunities in a
country that will influence growth, volatility, and profitability
of the company. The average cost of conducting market research
can be $15,000 to $35,000.

5. References
Al-Shargie, F., & Ahmed, E. (2019). Fast Food Industry Growth
in China.
https://www.comparably.com/companies/yum-brands/mission
Janković, M., Mihajlović, M., & Cvetković, T. (2016).
Influence of external factors on business of companies in
Serbia. Ekonomika, 62(4), 31-38.
Peerally, M. F., Carr, S., Waring, J., & Dixon-Woods, M.
(2017). The problem with root cause analysis. BMJ quality &
safety, 26(5), 417-4
Criteria Levels of Achievement

6. Content 70% Advanced Proficient Developing Not present
Content and
development
40 to 36
All key elements of the
assignment are covered in a
substantive way. Content is
comprehensive, accurate,
and/or persuasive. Major
points are stated clearly and
are supported by professional
literature or logic. Meaningful
use of source material and
analytical reasoning to
elaborate upon the topicor
theme. Research is adequate
and timely for the topicwith
at least one reference per
page. The context and central
thesis of the assignment is
clear.
35 to 30 points
Some but not all key elements
are covered; Most major points
are stated clearly; Research is
present but not as current and

7. timely as possible; the context
for the project is clear with
someareasneeding
improvements. The central
thesis or purpose is clear.
Sources are included but could
use more integration into the
paper.
29 to 1 points
Assignment is missing key
elements; lackscontextual
presentation and the central
thesis of the project is unclear.
Sources are included but as
additions to the reference
section. They are not
incorporated into the
presentation of the paper.
0 points
No assignment submitted
or is posted in question
and answer format.
Depth and
Organization

8. 30 to 27 points
The introduction provides
sufficient background on the
topicand previews major
points. Ideas flow in a logical
sequence. The structure of the
paper is clear and easy to
follow. The paper’s
organization emphasizes the
central theme or purpose.
Paragraph transitions are
present, logical, and direct the
flow of thought throughout
the paper. The conclusion
logically derives from the
paper’s ideas. The conclusion
reviews the major points
toward the appropriate
audience.
26 to 21 points
The introduction provides
sufficient background on the
topicand previews most major
points. Ideas flow in a fairly
logical sequence. The structure

9. of the paper is somewhat hard
to follow. The paper’s
organization does not
emphasize the central theme
or purpose. Paragraph
transitions are mostly present,
logical, and direct the flow of
thought throughout the paper.
Comprehensiveconclusion
missing.
20 to 1 points
The introduction provides
sufficient background on the
topicand previews one or two
major points. Some breaks in
logicare present. The structure
of the paper is somewhat clear
and easy to follow. The paper’s
organization emphasizes the
central theme or purpose.
Paragraph transitions are
missing on somesections. The
conclusion somewhat derives
from the paper’s ideas. The
conclusion may not review the
major points toward the
appropriate audience.

10. 0 points
No assignment submitted
or is posted in question
and answer format.
Structure 30% Advanced Proficient Developing Not present
Grammar/
Punctuation/Spelling
and Formatting
20 to 18 points
Rules of grammar, usage, and
punctuation are followed.
Spelling is correct. The paper
follows APA format
guidelines. The paper is
written in 12pt font, Times
New Roman, double-spaced
and 1” margins. The work is
original, giving credit to all
borrowed ideas.
17 to 16 points
Rules of grammar, usage, and
punctuation are generally
followed but somemistakes
are evident. Spelling is correct.

11. The paper follows APA format
guidelinesbut with some
mistakes. The paper is written
in 12pt font, Times New
Roman, double-spaced and 1”
margins. The work is original,
giving credit to all borrowed
ideas.
15 to 1 points
Rules of grammar, usage, and
punctuation are generally
followed but many mistakes are
evident. Spelling is incorrect in
places. . The paper fails to follow
APA format guidelinesto
include: Written in 12pt font,
Times New Roman, double-
spaced and 1” margins. The
work is original, giving credit to
all borrowed ideas
0 points
No assignment submitted
or is posted in question
and answer format.

12. BUSI 645
Group Project Instructions
The purpose of the Group Project is to generate interaction
among students in regard to relevant current course topics with
faith integration. Groups will be assigned by the instructor
based on random selection by Module/Week 4. A minimum
1,000-word essay will be worked on as a group based on the
prompt given.
Each group will complete a 1-page project outline and tentative
reference page on an approved topic. The reference page will
contain a minimum of 5 scholarly sources. This assignment
must be in current APA format.
Each group is to select 3 broad course topics (e.g., pay for
performance; person-based versus job-based pay determination;
fair pay). Discuss those topics in light of a biblical worldview.
For instance, consider and discuss pay fairness in relation to the
Christian worldview of fairness.
In addition to the Bible, the essay must include at least 3 other
outside scholarly sources in current APA format (the text may
count as one) to substantiate the group’s position. Each reply
must cite at least 2 sources. Acceptable sources include the
Bible (which is required), the text, and other scholarly sources.
Each paper must be submitted in current APA format with an
introduction and conclusion. It must be presented as though it is
a “whole” paper, well edited, not individually written in parts
and then pieced together.

13. Individual projects are not allowed. Lack of participation is not
acceptable and will result in a grade of 0. In other words, the
instructor will review levels of contribution in order to
determine individual grades in relation to the group grade.
Submit your outline by 11:59 p.m. on Sunday of Module/Week
5.
The essay must be submitted to SafeAssign and the
corresponding Discussion Board Forum by 11:59 p.m. (ET) on
Thursday of Module/Week 7 by 1 group member. Individual
replies of at least 250 words to 2 other groups must be
submitted by 11:59 p.m. (ET) on Sunday of the same
module/week. The Final version of the group project must be
submitted by one member to the group assignment link by 11:59
(ET) on Sunday of week 7.
Running head: CAPSTONE PROJECT ASSIGNMENT PART 2
1
CAPSTONE PROJECT ASSIGNMENT PART 2 5
Capstone Project Assignment Part 2
Nicole Jensen
Grantham University
02/03/2020

14. Going global and conducting new businesses on an international
level can be challenging, but it can also be a great opportunity
to enhance potential and growth. Many companies have decided
to go global and enjoy the opportunities presented to them, but
such a vital expansion is not always easy. There are several
risks and challenges one can experience since businesses work
differently in other countries. Yum Brands, an American fast-
food company, is considering expanding to the Asian markets
specifically India. This project will, therefore, analyse the
cultural differences between America and India. It will also
analyse the cultural exchange, and lastly, analyse the best
distribution method for the company.
Cultural Differences
We can define cultural differences are the several beliefs,
languages, vocabularies, practices, and behaviours considered
distinctive to members of a particular national origin, race, or
ethnicity. One of the major cultural difference between Indian
and American culture is family relationships. Indians are much
more family-oriented, on the other hand, Americans are
individual-oriented. In India, family values are more significant
than individual values. On the contrary, individual values are
more significant than family values in America. Indians are
more dedicated to their family whereas Americans are more
dedicated to themselves.
Another difference relates to hierarchies and goals. Americans
are goal-oriented, they work to get profits as fast as they can.
This is normally attained by effective teamwork, with every
individual accountable for their own actions and decisions. In
India, on the contrary, individuals emphasize more on the
hierarchies (geerthofsted.com). Individuals at the lower part of
the hierarchy are not authorised to make any decision and those

15. at the upper part of the hierarchy could make decisions based on
their interests.
Unlike in America, In India, the head of the company or family
make decisions. Moreover, older people are more respected and
addressed and referred to in a formal way. On the other hand,
older people in American culture are not respected because of
their age but because of their achievements. In America, people
can also question and challenge their superiors in public, within
reasons. This can be viewed as rude and disrespectful in India.
The other difference relates to time. Americans are normally
impatient. Deadlines in business contracts are strict and they
must be met. Individuals will work for long hours to accomplish
this and there is no easiness for delays. In India, in contrast, life
goes at a slower speed. Indians view time more of circular than
linear and relationship is more vital than deadlines.
In India, it is important to build relationships. Having an
established and solid relationship help to put the other party in
context and enhance clear communication (Bryant, 2019). On
the contrary, in America, businesses are more of task-oriented.
Small talks are thought to be a waste of time, which Indians
could find offensive.
Indians have a strong and solid sense of face. For instance,
saying “no” to someone else is considered offensive because it
causes them to be humiliated. Criticising a person in front of
their workmates is a taboo. In America, speech is more direct.
Shouting at a subordinate is normal, and feedback is critical and
direct.
Cultural Exchange
Business is all about creating a rapport effectively and quickly.
One common challenge most companies face when expanding to
global markets is having an inadequacy in cultural awareness.
Gaining some cultural awareness and knowledge of different
traditions and customs is, therefore, important as it can give a
company a competitive advantage to work successfully in an
international market (Meyer & Peng, 2016). In this case, in
order for Yum Brands to work successfully in India, it must do

16. the following:
· Be aware of religious celebrations and national holidays in
India
· Learn a few phrases in India. Learning a few phrases of the
local language can enhance a great level of acceptance.
· Be aware of gestures. The simplest gesture through a body
language can lead to the worst insult.
· Be aware of hierarchies when conducting businesses
· Be ready for small talks. Indians usually expect small talks
before business meetings. Being attentive to the current affair in
the country is, therefore, important as it can act as a strategy to
make a prospective client more relaxed and comfortable.
Distribution Methods
Distribution methods are a major element of an entity marketing
strategy as they help a business reach its market and expand its
customer base and increase revenue. Customer satisfaction will
be impossible without an effective and efficient distribution
method. The best distribution method that Yum Brands can use
in India is a direct channel. The direct method is among the
oldest methods of distribution. The method does not involve
intermediaries, manufacturers are in direct contact with their
customers (Mikušová et al., 2018). In this case, Yum Brands
will use its own workers and physical assets such as restaurants,
warehouse, and delivery vehicle to distribute its products
directly to the consumers. A direct method will mean lower
prices for customers since they will be buying directly from the
outlets. This will also establish a closer relationship with
consumers.
References
Bryant, S. (2019). 8 cultural differences between USA and
India. Country Navigator. Retrieved from:
https://countrynavigator.com/blog/global-talent/usa-and-india/
https://geerthofstede.com/landing-page/
Meyer, K., & Peng, M. W. (2016). International business.

17. Cengage Learning.
Mikušová, N., Tomková, E., Hrdlý, D., Průša, P., & Kampf, R.
(2018). Selection of an appropriate distribution channel for
high-value stone. Advances in Science and Technology
Research Journal, 12.
Running head: PROJECT PROPOSAL 1
PROJECT PROPOSAL 4
BUS499 Business Policy and Strategy Project Proposal
Nicole Jensen
Grantham University
1/19/2020
Yum Brands which was formerly known as Tricon Global
Restaurants is an American fast food company which operates
various brands such as KFC, Wing Street worldwide and Taco
Bell. It has more than 40,000 restaurants globally and operates
in more than 125 nations. On the Fortune 500, the company is
ranked at 216 in a list of companies that have revenues more
than $13 billion. In 2014, the Corporate Responsibility
Magazine listed it as one of the best corporate citizens. The
company has gained momentum globally and came from
acquiring 20% of its revenue from outside the United States to

18. over 70% in recent years (Wirtz, 2018). The company has
leadership positions in China and markets that are emerging and
has a great opportunity for growth. It has been this successful
by deploying three main strategies. The first is building great
brands through superior marketing and focusing on innovation.
The second is driving great unit expansion especially in
emerging markets. The third is developing industry leading
returns through franchising and appropriately utilizing capital.
The company should consider expanding in the Asian market
specifically India which is a market with great growth potential.
It should first introduce Taco Bell in India but it is important to
first evaluate the environmental, legal and economic factors.
The economic condition of a nation is very important because it
determines the purchasing power of individuals. Therefore it is
very important to monitor economic indicators such as interest
rate and credit availability. Based on these aspects, it is
accurate to say that India is a growing market with a stable and
thriving economy that is attracting foreign direct investments.
Environmental factors such as ecological concerns, weather and
climate must also be taken into account. A nation with favorable
climate and moderate market is always preferred by investors.
India is a region of all seasons and it presents a great
opportunity without major climatic challenges. Legal
considerations such as employment laws, health and safety
conditions must also be evaluated. The food and beverage laws
and acts in India are very friendly thus the region is ideal for
the company’s expansion.
Why India?
Firstly, the market size of India is very huge because it is a
densely populated country thus the demand is also high.
Secondly, there is a great availability of factors of production
thus the company will save on costs of production associated
with machinery, materials and methods. The nation is also
politically stable thus there a limited chance of often changing
policies governing the business sector (Law, 2019). However, it
is important to note that key food giants are also present in

19. India which raises competition and the company has to ensure it
is at the top when it comes to quality, taste and health values.
Entry mode
The company should adopt licensing and franchising. The
company needs great quality and instant delivery of products
with nutritious value. As a result, it should open-up licensing
for production of food products in the host nation and open
franchising for the distribution market (Ehsan Ullah, 2016).
Licensing and franchising do not need huge investment and the
organization will be able to easily expand its operations in the
host nation because the local player is engaged and is greatly
aware of the laws, rules and regulations of the host nation.
References
Ehsan Ullah, E., Karlsson, B., & Dada Olanrewaju, D. (2016).
Foreign Market Entry Srategies.: A Case study of IKEA
entering Indian Market.
Law, C., Green, R., Suneetha Kadiyala, B. S., Knai, C., Brown,
K. A., Dangour, A. D., & Cornelsen, L. (2019). Purchase trends
of processed foods and beverages in urban India. Global Food
Security, 23, 191.
Wirtz, J., & Lovelock, C. (2018). Developing Service Products
and Brands. WS Professional.