Very Verde BP PPt

1. Very Verde
Affordable, measurable, sustainable
solutions for your home.
Toby Sharp
June 2012

2. “It’s not easy being green…”
Greenwashing Hidden trade-offs
Conflicting “facts” Extra costs
Endless Research Local limitations

3. Green solutions need to be…
M •Measureable
A •Achievable
C •Cost effective
E •Easy to maintain

4. Very Verde Business Model
Consultations Memberships
Deep Greening

5. Very Verde’s Edge
Locally
Relevant
Home &
Solutions
Community
Evolve
Improve

6. Marketing and Sales
• Grassroots marketing
– Word of mouth
– Community event presence
• Consultations
– Easy Green 2 Hour Consultation
– Deep Green Consultation
• Membership access to body of knowledge

7. Other Sustainable Consulting
• Inaccessible
• Limited scope of
offerings
• Unproven
• Expensive

8. Our Community
• Clients add to knowledge base
• Client’s solutions add to knowledge base
• Community evolves…
• …Solutions evolve with them

9. Financials
• First year = Bootstrapping
– Self funded
– Using existing equipment
• Years 2-3 = Hope to break even
– Profits go back into company/advertising
• Beyond = research expansion opportunities

10. Current Status
• Working with 10 neighbors to establish:
– Knowledge base
– Legitimacy
• Getting Certification
• Making data tools
• Making easy reference charts