Presentation on getting started on Amazon. Information on what is required to get set up, understand some pitfalls, and an overview of FBA fees and the Inventory Performance Index.

2. AN INTRODUCTION TO SELLING
ON AMAZON
AVOID PITFALLS BEFORE THEY HAPPEN

3. Trish Carey, Marketing Director
SellerEngine
SellerEngine.com

4. AVOIDING SOME COMMON PITFALLS

5. STEP ONE - AM I ELIGIBLE?
• BE A RESIDENT
• HAVE A LOCAL NUMBER
• A CREDIT CARD
• COMPANY REGISTRATION DETAILS
• PRIMARY CONTACT
• OWNER INFO
• BANK ACCOUNT

6. PAID IN LOCAL CURRENCY
SEVERAL COMPANIES THAT CAN HELP WITH THIS

9. CHOOSING YOUR SELLER NAME

10. PICKING YOUR BRAND
• NO COMMON NAMES
• AVOID NEGATIVE WORDS
• UNIQUE
• EVERGREEN
• KEEP IT LEGAL
• EASY TO REMEMBER

11. GATED CATEGORIES

12. RESTRICTED/PROHIBITED CATEGORIES

16. WHAT ARE THESE FEES?
• APRIL 1 FEES WENT UP $0.05 PER CUBIC FOOT FOR STANDARD
& OVERSIZED ITEMS
• PREVIOUS: WAS $0.64 FROM JANUARY TO SEPTEMBER AND
$2.35 OCTOBER TO DECEMBER.
• NOW, THE CHARGES ARE $0.69 AND $2.40
• AUGUST 15 – MINIMUM CHARGE OF $0.50 PER UNIT FOR ITEMS
THAT HAVE BEEN IN THE WAREHOUSE MORE THAN ONE YEAR

17. WHAT ARE THESE FEES?
• SEPTEMBER 15 FEE ASSESSMENTS CHANGE FROM SEMI-ANNUAL TO
MONTHLY
• NOW:
• $11.25 PER CUBIC FOOT FOR ITEMS THAT HAVE BEEN STORED 6
MONTHS – 1 YEAR
• $22.25 ITEMS OLDER THAN A YEAR
• SEPTEMBER 15
• $3.45 PER CUBIT FOOT FOR ITEMS IN WAREHOUSE 6 MONTHS TO 1
YEAR
• $6.90 FOR ITEMS OLDER THAN ONE YEAR

19. INVENTORY PERFORMANCE INDEX
• UNLIMITED STORAGE FOR STANDARD & OVERSIZE ITEMS:
SCORE OF 350 OR HIGHER
• EVALUATED EVERY 3 MONTHS
• IF YOU DROP BELOW 350 6 WEEKS BEFORE START OF THE
QUARTER: NOTIFICATION
• START OF QUARTER: IF NOT FIXED, CAN’T CREATE NEW
SHIPMENTS UNTIL YOUR INVENTORY DROPS BELOW STORAGE
LIMITS

20. Blog post: FBA Storage Fee Changes