Presentation in Mahlap 30th National Congress 7.3.2018 in Bohol, Tagbiliran City; The Philippines

1. THE(IN)VISIBLELIBRARIAN
INADIVERSECOMMUNITY:
BEINGONLINEANDPROFESSIONAL
MAHLAP 30TH NATIONAL CONGRESS
BOHOL 7.3.2018
TIINA HEINO
MEDICAL CAMPUS LIBRARY TERKKO
HELSINKI UNIVERSITY LIBRARY

2. Terkko Medical Campus Library
• Part of Helsinki University Library http://www.helsinki.fi/kirjasto/en/home/
• Scientific Library in medicine and health
• Medical Faculty of the University of Helsinki
• Medicine & odontology, now also psychology & logopedics (2017-)
• Helsinki University Central Hospital HUCH
• The University of Helsinki https://www.helsinki.fi/en
• Largest university in Finland, multidisciplinary
Me
• Information specialist; MSc
• 1997- Terkko; 1987-1996 Swedish Agricultural University Ultuna Library
• Information literacy teaching
• medical faculty staff (teachers & researchers) & students; HUCH staff (physicians, nurses,
physiotherapists, occupational therapists)
• Open Science, International co operation, networking, continuing education
BACKGROUND

3. • Terkko Health Hub open 8am-8pm http://terkko.fi/
• Medical Library https://www.terkko.helsinki.fi/
• Library customer service 10am-5pm
• Think Company
• Well café (8am-6pm)
• Health Capital Helsinki
• University of Helsinki
• The Hospital District of Helsinki and Uusimaa:
http://www.hus.fi/en/about-hus/Pages/default.aspx
• Start-up companies – new inventions
E.g. Disior http://www.disior.com/
TERKKOHEALTHHUB

4. • Unitary parliamentary republic
• Independent 1917
• 5,5 million inhabitants
• welfare state based on the Nordic model
• Education is compulsory between the ages of 7 and 16
• Most basic education and pre-university education is arranged at municipal level.
• Education free
• Also university education
• University libraries open for public (and free)
• Public libraries also really active, strong and free
• The home country of Santa Claus
FINLAND–SHORTCUT

5. Source: Google maps

6. • Get into the community
• Take advantage of breaking points
• Benchmarking
• International co operation
• Team working. Mentoring.
• To be online, websites should be planned for customers – find out their
needs.
CONTENTS

7. • Learning to know the customers
• Promotion of your services and resources
• Be interested of your customers’ needs
• Teaching
• Promote e-books, video services, dictionaries
• Also the associated fields – find out where library things cross
• Educational technology
• Publishing – open science
GETINTOTHECOMMUNITY

8. • Excellent possibility to introduce a (new) service you have been planning
• Cases at our library
1) University of Helsinki: Student’s digital skills
http://blogs.helsinki.fi/students-digital-skills/
• Bologna process 2005 (comparability in the standards and quality of
higher-education qualifications)
• Bachelor & Master degrees
• Including “Information seeking”
• Before that information literacy teaching was very uneven; depending on
the faculties/subjects
TAKEADVANTAGEOFBREAKING
POINTS1/3
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9. 2) Managing Scientific Information course for doctoral students
• Organizational change in doctoral education 2014
• We were prepared and could introduce the course we had been
planning
• Easy to introduce to the leaders of the doctoral school
• Now very popular
• https://www.terkko.helsinki.fi/terkko2mdphd
3) Data Management Planning workshops
• Workshops Grant applications for Academy of Finland
• Data management planning: DMP Tuuli
https://www.terkko.helsinki.fi/DMPTuuli
TAKEADVANTAGEOFBREAKING
POINTS2/3
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10. 4)Data Protection Workshop for Researchers
• 2018 reform of EU data protection rules
• Stronger rules on data protection mean people have more control over
their personal data and businesses benefit from a level playing field
• Research data often contains personal data
• Many questions from researchers and doctoral students
• Lectures at the University
• Need for hands on working => library organizes a workshop (data
security officers, IT experts, lawyers, library staff)
TAKEADVANTAGEOFBREAKING
POINTS3/3
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11. • When introducing a service: check, choose and customize
• Keep alert of new inventions
• Even outside of the library world
• e.g. development in IT
• e.g.: The Association for Medical Education in Europe (AMEE) conference in
Helsinki, August 2017
BENCHMARKWHATOTHERSARE/HAVE
BEENDOING
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12. • Associations: seminars, congresses, networking
• BMF http://www.bmf.fi/Briefly%20in%20English
• MAHLAP http://www.mahlap.org/
• EAHIL http://eahil.eu/
• LIBER http://libereurope.eu/
• IFLA https://www.ifla.org/
• Projects (e.g. Namibia, Baltic & Russian medical librarians)
• EMTACL https://emtacl.com/
• Together we are strong
NATIONALANDINTERNATIONAL
COOPERATION
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13. • Help others, you will get help
• Support your colleagues
• Value your colleague’s expertise, enthusiasm => that will benefit the
whole organization!
• Mentoring
• Also other partners in your community
• Teaching staff, IT, Research services etc.
TEAMWORKING
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14. • websites should be planned for customers – find out their needs
• Keep it simple – easy to browse, easy to search
• e.g. how to explain the path to the service on telephone
TOBEONLINE
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15. e-journals, e-books, databases…
personalize
search

16. • Curiosity
• Courage
• Co operation
• Communication
• Competence
• Customers
• Coaching
• Challenges
• Continuing education
KEYWORDS–FORBUILDINGTHE
VISIBILITY
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17. • To be an expert, your expertise needs to be shown
• Be visible
• Make library services & resources visible
• Embedded marketing in everyone’s job
• ”Be courageous. Be vigilant. Be transformative”
• (Twitter: UX in Libraries)
• We need to keep on finding the ways to make our work visible! Invisibility is
a threat
LASTBUTNOTLEAST
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18. • I Gede Mahatma Yuda Bakti & Sumaedi, S. 2013, "An analysis of library customer loyalty", Library
Management, vol. 34, no. 6/7, pp. 397-414.
• Lawton, A. 2016, The invisible librarian: a librarian's guide to increasing visibility and impact, Chandos
Publishing, Waltham, Mass.
• Matteson, M. & Boyden, C. 2014, "Old wine in a new bottle: customer orientation in librarianship", Reference
Services Review, vol. 42, no. 3, pp. 433-445.
• Woodward, J.A. 2009, Creating the customer-driven academic library, American Library Association, Chicago.
• Research evaluation support services in biomedical libraries; doi: http://dx.doi.org/10.5195/jmla.2018.205
• ISEWLIB 2017: https://wiki.helsinki.fi/display/HULibOpen/ISEW+Library+2017+-
+Presentations%2C+Reports%2C+Photos%2C+Memories
• Namibia Project 2011-2012:
https://wiki.helsinki.fi/display/namibiahanke/Human+Resource+Development+Project+at+the+University+of+
Namibia+Library%2C+2011-2012#space-menu-link-content
• Transfer of Knowledge: http://smh.no/smh-baltic/smh-baltic-activities/
READING&LINKS

19. BMFCONGRATULATES
MAHLAP30YEARS
Katri
&
Elise
Marketta
Päivi
Mervi
Sarah
Tiina
secretary
Ritva
Tiina
chair

20. • Tiina Heino: tiina.m.heino@helsinki.fi
• https://www.terkko.helsinki.fi/
KIITOS -
THANKYOU!