1. COURS Introduction into tourism macroeconomics
Fiche rédigée par Tony Jolley
UFR et département IUT de Colmar, département des Techniques de Commercialisation
Licence Professionnelle d’hôtellerie et Tourisme,
Formation
mention « Chef de projet Touristique »
Enseignant M. Tony JOLLEY
Adresse électronique Email : tjcolmar@gmail.com Website : http://tjolley.googlepages.com/home
ECTS 1 (pour l’ensemble du module)
Module Macro-économie du tourisme
UE UE 2
Nothing formal in terms of prior qualification is required as this is an introductory
Pré-requis
unit.
Nombre d’heures de
9
cours
Estimation du temps de Approximately 9-12 hours of work outside class will be required in preparation for
travail personnel workshops, reading around the subject and a modest assignment.
Various tutor and student-led classroom activities (lectures / workshops / online
research activities). Students will be encouraged to ‘discover’ and understand the
Activités pédagogiques nature of Macroeconomics as much by considering the reasons for and cumulative
effects of their own consumption activities as by the more formal means of the study
of Macroeconomic theory and visitor statistics and flows.
Langue d’enseignement English
• Construction of an accessible definition for Macroeconomics applicable to
the study of Tourism
• Reflecting upon and understanding of Macroeconomics as being the
cumulative effect of individual decision-making (personal, professional,
political), as opposed to merely the study of ‘dry’, de-facto passenger and
spend statistics.
Description succincte • The impact of global forces and ‘discontinuities’ (exchange rates, terrorism,
du contenu climate, diseases, transport costs) and ‘mega-trends’ directly influencing
Tourism flows
• The study of local, regional, national, international and inter-continental
flows of tourist and tourism expenditure and their impacts and implications.
• The role of states and the nature of their interest and involvement in
sponsoring Tourism.
• A macro-economic analysis of Tourism in France relative to its competitors.
No prior knowledge or reading relating to Macroeconomic theory is required.
However, prior to the unit all students must review at least one of the following:
• Register with the Tourism Observatory of Alsace at
http://www.clicalsace.com/ and consider the international and domestic
Tourism trends in Alsace
Lectures préalables • Visit the following site and review the figures provided in the ‘key statistics’
recommandées at: http://www.tourisme.gouv.fr/fr/z2/stat/chiffres/chiffres_cles.jsp
• Put the search term ‘tourism megatrends’ into a search engine like Google
and consider the impacts of such trends on future Tourism
• Visit the World Tourism Organisation’s site and consider the range of issues
that this global body considers to be of significance in the management of
world tourism http://www.unwto.org/index.php
Modest assessment in keeping with the limited number of classroom hours. Indicative
Evaluation des acquis assignment(s): an individual essay on a topic related to the above; team research and
in-class presentation upon a key theme derived from study.