COURS Tourism Business Simulation Game
Fiche rédigée par Tony Jolley
UFR et département IUT de Colmar, département des Techniques de Commercialisation
Licence Professionnelle d’hôtellerie et Tourisme,
mention « Chef de projet Touristique »
Tony Jolley. Learning and Teaching Fellow, Senior Lecturer in Tourism,
Adresse électronique firstname.lastname@example.org
Module Tourism Business Simulation Game
UE UE XXXXXXX
Basic understanding of the Tourism business and context.
Pré-requis Ideally some prior working experience (not necessarily in Tourism)
Working knowledge of English Language (reading, writing, speaking)
Nombre d’heures de
Estimation du temps de 20 hours in class PLUS 20-40 additional hours reading, researching and working on
travail personnel team / individual assignments.
Immersion (as a ‘professional’) in a number of in-class Tourism Business scenarios /
realistic work environments, such as Tourism Product Development; Recruitment and
Selection; International Market Profiling and Forecasting/Scenario Planning. These
scenarios will draw upon and weave together the learning acquired upon other LPHT
Langue d’enseignement ENGLISH
To enable the student cohort (individually and corporately) to draw upon, integrate
and apply knowledge gained over various elements of the taught programme in
Semester 1 within the context of one or more commercial / organisational tourism
scenarios designed to expose students to realistic, interactive work environments and
the strategic and operational challenges in managing them
Students will be assessed over a range of variables as dictated by their respective roles
and activities. This is likely to include elements of the following:
• Memos and letters
Evaluation des acquis
• Agendas and minutes
• Chairing, leading and participating in meetings in role
• Formal presentations
• Informal presentations
1. A good Tourism text such as : Tourism Principles and Practice. Fletcher,J.
Gilbert,D. Cooper,C. Wanhill, S. et al (2005). FT Prentice Hall
2. A good Tourism Marketing text such as : Marketing for Hospitality and
Tourism. Kotler, P et al.
3. A good, generic Human Resources Management text.