SWOT Analysis of an Institution

1. SWOT ANALYSIS
GEMS POLYTECHNIC COLLEGE
NH-2, JOGIYA MORE, RATANPURA,
AURANGABAD,
BIHAR– 824121

2. SWOT ANALYSIS
SWOT
STRENGTH
WEAKNESS
OPPURTUNITIES
THREATS

3. WHAT IS A SWOT ANALYSIS AND WHY SHOULD YOU USE ONE?
 A SWOT analysis guides you to identify the positives and
negatives inside your organization (Strength & Weakness)
and outside of it, in the external environment
(Opportunity & Threat).
 Developing a full awareness of your situation can help
with both strategic planning and decision -making.

4. WHAT IS SWOT FOR?
 It measures a functional unit, a proposition or idea.
 There are internal factors
 strengths and weaknesses from internal factors
 opportunities & threats from external factors
 It helps in decision making how the organization may use its strengths
and opportunities to overcome weaknesses and threats.

5. WHEN DO YOU USE SWOT?
You might use it to:
Performed early in the project development process helps organizations
evaluate the
 Environmental factors
 Internal situation
 facing a project.
 Make decisions for your initiative.
 Determine where change is possible.
 Adjust and refine plans mid-course.

6. WHAT ARE THE ELEMENTS OF A SWOT
ANALYSIS?

7. STRENGTH
THREATSOPPURTUNITY
WEAKNESSINTERNAL
EXTERNAL
P
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8. INTERNAL FACTORS
 Internal factors are main characteristic of business or
organization , the real and original characteristics.
 That measure your internal capability
Internal factors of SWOT
Strength
Weakness

9. EXAMPLES OF POSSIBLE STRENGTHS AND WEAKNESSES
 Experience
 Resources
 Patents
 Good reputation
 Originality
 Customer Service
 Efficiency
 Competitive Advantages

10. STRENGTH
Factors that are likely to have a
Positive Effect on (or be an
enabler to) achieving the
Institution’s objectives

11. EXERCISE ON SWOT ANALYSIS
QUESTIONS - STRENGTHS
Strengths
 What makes us special ?
 What resources (inputs)
 What Strategies (processes) and
 What performances (outputs) do we handle well ?
 What are our major internal strengths ?

12. INTERNAL - STRENGTHS
Strengths
Internal positive aspects that are under control and upon which you may capitalize
in planning
 Work Experience
 Education, including value-added features
 Strong technical knowledge within your field
(e.g. hardware, software, programming languages)
 Specific transferable skills (e.g., communication, teamwork, leadership skills
 Personal characteristics (e.g., strong work ethic, self-discipline, ability to work
under pressure, creativity, optimism, or a high level of energy
 Good contacts/successful networking
 Interaction with professional organizations

13. WEAKNESS
Factors that are likely to
have a Negative Impact
on (or be a barrier to)
achieving the Institution’s
objectives

14. EXERCISE ON SWOT ANALYSIS
QUESTIONS - WEAKNESSES
Weaknesses
 What are our soft spots ?
 What resources (inputs), strategies (processes)
and performances (outputs) do we not handle
well or at all ? (Focus on the “Four Ps”)
 What are our major internal weaknesses ?

15. INTERNAL - WEAKNESSES
Weaknesses
Internal negative aspects that are
under your control and that you may
plan to improve
 Lack of Work Experience
 Low GPA,
 wrong major
 Lack of goals,
 lack of self-knowledge,
 lack of specific job knowledge
Weak technical knowledge
Weak skills (leadership, Interpersonal,
communication, teamwork)
Weak job-hunting skills
Negative personal characteristics (e.g.,
poor work ethic, lack of discipline, lack of
motivation, indecisiveness, shyness, too
emotional

16. EXTERNAL FACTORS
 In simple words these factors are not under control
but they have good and bad impact on you.
 Refer to how the external environments effects
your team/business/group.
External factors of SWOT :
Opportunities
Threats

17. EXAMPLES OF POSSIBLE OPPORTUNITIES AND
THREATS
 Networking with other organisations.
 New Products, Programmes and/or Services.
 Increasing Market Demand.
 Targeting a New Market Segment for Projects & Programmes.
 Unfulfilled customer need.

18. OPPURTUNITIES
External Factors that are likely
to have a positive effect on
meeting or exceeding the
institution’s aims, or goals not
previously considered

19. EXERCISE ON SWOT ANALYSIS
QUESTIONS - OPPORTUNITIES
Opportunities
 What trends and events can help us ?
 What are the positive social, technological,
economic, environmental and political
forces on us ? (STEEP)
 What are our major external opportunities ?

20. EXTERNAL - OPPORTUNITIES
Opportunities
Positive external conditions that you do not control but of which you can plan
to take advantage
 Positive trends in your field that will create more jobs (e.g., growth,
globalization, technological advances)
 Opportunities you could have in the field by enhancing your education
 Field is particularly in need of your set of skills
 Opportunities you could have through greater self-knowledge, more
specific job goals
 Opportunities for advancement in your field
 Opportunities for professional development in your field
 Career path you’ve chosen provides unique opportunities
 Geography
 Strong network

21. THREATS
External Factors and conditions
that are likely to harm achieving
the Institution’s objectives or
making the objective redundant
or unachievable.

22. EXERCISE ON SWOT ANALYSIS
QUESTIONS - THREATS
Threats
 What trends and events can hinder us ?
 What are the negative social, technological, economic,
environmental and political forces on us ? (STEEP)
 What are our major external threats ?

23. EXTERNAL - THREATS
Threats
Negative external conditions that you do not control but the effect of which you may be
able to lessen
 Negative trends in your field that diminish jobs (downsizing, obsolescence)
 Competition from your group of college graduates
 Competitors with superior skills, experience, knowledge
 Competitors with better job-hunting skills than you
 Competitors who went to institutions with better reputations.
 Obstacles in your way (e.g., lack of the advanced education/training you need to take
advantage of opportunities)
 Limited advancement in your field, advancement is cut-throat and competitive fields
 Limited professional development in your field, so it’s hard to stay marketable
 Companies are not hiring people with your major/degree

24. INTERNAL SCAN
i) People (Human Resources)
 Teaching Staff
 Administrative Staff
 Technical supporting Staff.
> Number of staff available
> Their qualifications, commitment, motivation etc.
ii) Properties
Infrastructure, Buildings, Labs, Libraries, Workshop, Auditorium, Guest House,
Equipment, Machinery, Tools, Vehicles, Furniture etc.,

25. iii) Processes
 Governance
 Management and Administration
 Curriculum Development
 Teaching-Learning
 Student Support Services
 Staff Development
 Information System (M.I.S.)
 Communication
iv) Products
 Students
 Percentage of Pass in the examination
 Percentage of Job-Placement
 Publications
 Items manufactured/fabricated in the Production Centre
INTERNAL SCAN

26. EXTERNAL SCAN
For the external scan the planners have to identify and evaluate the
Social, Technological, Economic, Environmental and Political
factors (STEEP) in the environment outside the organisation,
which affect its success or survival.
i) Social factors : Demographics, Participation of Women,
Opportunities and access to training for disadvantaged people.
ii) Technological factors : Impact of automation, Modern
communication technologies, Microprocessor etc.

27. EXTERNAL SCAN
i. Economic factors : LPG of Economy, Development of specific industries, Unemployment and
Underemployment, Development of Entrepreneurs etc.
ii. Environmental factors : Depletion of Natural resources, Environmental sustainability,
Pollution control, Energy consumption, Regulations of World Trade Organisation.
iii. Political factors : Legislation affecting education and training, Control of Curriculum, Budgets
and Teacher qualification, Degree of central versus local control etc.

28. AIM
 SWOT analysis can help in turning weaknesses and threats into opportunities, and ultimately
into strengths.

29. TOOLS FOR SWOT ANALYSIS
 Questionnaires
 Suitable for conducting confidential written survey on large numbers such as
students.
 Interview Schedules
 Suitable for small number of powerful individuals.
 Observation Schedules
 Suitable for assessing (i) the infrastructural facilities and the maintenance and (ii)
the various organisational processes like Teaching-learning, Student services etc.