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OUTSOURCING
-OUTSOURCING RESEARCH
Presented by- Akshay Gautam
What is
Outsourcing?
 Outsourcing is the act of one company contracting with
another company to provide services that might
otherwise be performed by in-house employees.
 Example: GM hires another company (e.g., AT& T) to
perform telephone related services for GM.
GM – Client
AT&T - Vendor
Akshay Gautam
Why do
Outsourcing?
Akshay Gautam
Problems With Outsourcing
Akshay Gautam
 Loss of Control
 Selection of supplier
 Too dependent on service provider
 Loss of staff or moral problems
 Time consuming
Problems With
Outsourcing (Cont’d)
Akshay Gautam
Provider may not understand business
environment
Provider slow to react to changes in
strategy
Increased cash outflow
Confidentiality and security
Problems With
Outsourcing (Cont’d)
Akshay Gautam
Research areas on
Outsourcing
Akshay Gautam
Organization
 What are the impacts of outsourcing to
organization?
 What are the benefits & risk?
 Since outsourcing is considered is considered as
a strategic decision, so we need a strategy
Akshay Gautam
Performance
 Organization want to assess whether outsourcing
is success or failure
 By measuring factors such as efficiency ,
satisfaction , service quality , cost reduction and so
Akshay Gautam
Decision
 To Evaluate decision there is a process which
examine factors such as personnel, economic,
control, organization & data characteristic etc.
 Wrong decisions cause major technological &
economic setbacks
Akshay Gautam
Contract
Diff b/w successful outsourcing & failed
outsourcing depends on the selection of services
provider & the length of the contract and its
its management
Akshay Gautam
Relationship
 Includes determinants of relationship
 Continuity
 Stage models for building & sustaining relationship
relationship
Akshay Gautam
Pros and Cons of
Outsourcing Research
 Research companies bring an objective third
party view to the research, but they don't know
the ins and outs of your business like an internal employee might.
Akshay Gautam
 Research professionals have up-to-date knowledge
of research and analysis tools, but they can't
can't always communicate the value or outcomes to
outcomes to management
as well as an internal employee might.
 Outsourcing research can be a costly expense, but
decreased client headcount and various efficiencies
research companies can take advantage of an
effectively minimize costs while maximizing value.
Akshay Gautam
 Research companies have the ability to contact a
high volume of customers, but they don't always
represent the client's company as well as the
company itself would.
 Contracted research companies provide a quick turn
around for reports and help, but they might assign
junior (less experienced) project managers to write
to write the report.
Akshay Gautam
Conclusion
While hiring research companies, look for evidence of their
financial stability and quality standards. You should
consider the advantages and disadvantages of hiring large
vs. small and local vs. out-of-state research companies.
Other important considerations may be the amount of
experience within your industry, the type of research they
specialize in, or their policies for assigning project
management.
Akshay Gautam
DELL OUTSOURCING
TO INDIA
Indian call center failure
Akshay Gautam
 Dell is a well-known brand of personal computers
which are sold directly to end-users.
 Dell was the number one market share in USA and
globally for a long time.
Akshay Gautam
 In order to serve a large number of customers
better and cut down costs, Dell decided to
outsource call centers in India.
 Dell opened its call centers in-
Bangalore, Chandigarh and Hyderabad India to
provide technical support and to deal with the
increase in customer base.
Akshay Gautam
Reasons for entering India
 Cheap and skilled labour.
 Dell could gain more experience by working with
third party vendors.
 Risk Mitigation/Distribution.Akshay Gautam
Challenges faced
 Time consuming to find the right people
and teach them about Dell’s culture.
 Language and cultural dimensions.
 Difficulty in employee retention.
Akshay Gautam
The downfall
Although Dell has set up many call centers in
India and the market share of Dell has
continued to grow, customer satisfaction had
dropped due to poor quality of service
Akshay Gautam
 Weak planning as Dell failed to plan for the call
centre in the long term.
 Did not plan for training the staff with new
additions in Dell’s technology base.
 Heavy accents, long delays in transfer of calls
lead to customer frustration.
 Cultural issues.
CASE ANALYSIS
Akshay Gautam
Recommendations
 Investigation and Pre-Outsourcing analysis.
 Training employees to acquire the language
skills of the customer base.
 Outsource manager to be appointed to
mange and monitor off shore outsourcing
projects.
Akshay Gautam
Akshay Gautam
THANK YOU 

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Outsourcing

  • 2. What is Outsourcing?  Outsourcing is the act of one company contracting with another company to provide services that might otherwise be performed by in-house employees.  Example: GM hires another company (e.g., AT& T) to perform telephone related services for GM. GM – Client AT&T - Vendor Akshay Gautam
  • 5.  Loss of Control  Selection of supplier  Too dependent on service provider  Loss of staff or moral problems  Time consuming Problems With Outsourcing (Cont’d) Akshay Gautam
  • 6. Provider may not understand business environment Provider slow to react to changes in strategy Increased cash outflow Confidentiality and security Problems With Outsourcing (Cont’d) Akshay Gautam
  • 8. Organization  What are the impacts of outsourcing to organization?  What are the benefits & risk?  Since outsourcing is considered is considered as a strategic decision, so we need a strategy Akshay Gautam
  • 9. Performance  Organization want to assess whether outsourcing is success or failure  By measuring factors such as efficiency , satisfaction , service quality , cost reduction and so Akshay Gautam
  • 10. Decision  To Evaluate decision there is a process which examine factors such as personnel, economic, control, organization & data characteristic etc.  Wrong decisions cause major technological & economic setbacks Akshay Gautam
  • 11. Contract Diff b/w successful outsourcing & failed outsourcing depends on the selection of services provider & the length of the contract and its its management Akshay Gautam
  • 12. Relationship  Includes determinants of relationship  Continuity  Stage models for building & sustaining relationship relationship Akshay Gautam
  • 13. Pros and Cons of Outsourcing Research  Research companies bring an objective third party view to the research, but they don't know the ins and outs of your business like an internal employee might. Akshay Gautam
  • 14.  Research professionals have up-to-date knowledge of research and analysis tools, but they can't can't always communicate the value or outcomes to outcomes to management as well as an internal employee might.  Outsourcing research can be a costly expense, but decreased client headcount and various efficiencies research companies can take advantage of an effectively minimize costs while maximizing value. Akshay Gautam
  • 15.  Research companies have the ability to contact a high volume of customers, but they don't always represent the client's company as well as the company itself would.  Contracted research companies provide a quick turn around for reports and help, but they might assign junior (less experienced) project managers to write to write the report. Akshay Gautam
  • 16. Conclusion While hiring research companies, look for evidence of their financial stability and quality standards. You should consider the advantages and disadvantages of hiring large vs. small and local vs. out-of-state research companies. Other important considerations may be the amount of experience within your industry, the type of research they specialize in, or their policies for assigning project management. Akshay Gautam
  • 17. DELL OUTSOURCING TO INDIA Indian call center failure
  • 19.  Dell is a well-known brand of personal computers which are sold directly to end-users.  Dell was the number one market share in USA and globally for a long time. Akshay Gautam
  • 20.  In order to serve a large number of customers better and cut down costs, Dell decided to outsource call centers in India.  Dell opened its call centers in- Bangalore, Chandigarh and Hyderabad India to provide technical support and to deal with the increase in customer base. Akshay Gautam
  • 21. Reasons for entering India  Cheap and skilled labour.  Dell could gain more experience by working with third party vendors.  Risk Mitigation/Distribution.Akshay Gautam
  • 22. Challenges faced  Time consuming to find the right people and teach them about Dell’s culture.  Language and cultural dimensions.  Difficulty in employee retention. Akshay Gautam
  • 23. The downfall Although Dell has set up many call centers in India and the market share of Dell has continued to grow, customer satisfaction had dropped due to poor quality of service Akshay Gautam
  • 24.  Weak planning as Dell failed to plan for the call centre in the long term.  Did not plan for training the staff with new additions in Dell’s technology base.  Heavy accents, long delays in transfer of calls lead to customer frustration.  Cultural issues. CASE ANALYSIS Akshay Gautam
  • 25. Recommendations  Investigation and Pre-Outsourcing analysis.  Training employees to acquire the language skills of the customer base.  Outsource manager to be appointed to mange and monitor off shore outsourcing projects. Akshay Gautam

Editor's Notes

  1. Top most reasons of outsourcing for a company are Reduction and control of costs and to allow them to focus on their core competencies