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2. KEYWORD RESEARCH
Identify relevant keywords and
phrases related to your content or
industry using keyword research
tools like Google Keyword
Planner, SEMrush, or Ahrefs.
Choose keywords with a good
balance between search volume
and competition.
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3. PAGE TITLE
Include your target keyword in
the page title.
Keep the title concise (around
60 characters) and compelling
to encourage clicks.
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4. Write a concise and informative meta
description that includes your target
keyword.
The meta description should accurately
summarize the content and encourage
users to click through.
META DESCRIPTION
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5. Create descriptive, clean, and user-
friendly URLs that include the target
keyword.
Use hyphens to separate words in the
URL.
URL STRUCTURE
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6. Use header tags to structure
your content hierarchically.
Include your main target
keyword in the H1 tag (main
heading) and use other header
tags to break down the
content.
HEADER TAGS
(H1, H2, H3, ETC.)
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7. KEYWORD
PLACEMENT
Incorporate your target keyword
naturally throughout the
content.
Place the keyword in the first
paragraph, subheadings, and a
few times within the content
body.
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8. CONTENT QUALITY
Create high-quality, informative,
and engaging content that
provides value to users.
Avoid keyword stuffing; focus on
creating content that reads
naturally.
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9. IMAGES AND
ALT TEXT
Optimize images by reducing file sizes for
faster loading.
Use descriptive alt text for images,
including relevant keywords where
appropriate.
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10. Include relevant internal links to
other pages on your website to
provide a better user experience and
distribute link equity.
Add authoritative external links to
reputable sources that enhance the
credibility of your content.
INTERNAL AND
EXTERNAL LINKS
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12. PAGE LOADING
SPEED
Optimize page loading speed
by compressing images, using
browser caching, and
minimizing unnecessary scripts.
A faster-loading website is
favored by both users and
search engines.
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13. SCHEMA MARKUP
Implement schema markup (structured data) to
provide search engines with additional context
about your content.
This can enhance how your content appears in
search results with rich snippets.
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15. USER EXPERIENCE
Ensure your website is easy to
navigate and provides a positive
user experience.
Clear layout, intuitive
navigation, and fast-loading
pages contribute to better SEO.
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16. REGULAR CONTENT
UPDATES
Keep your content up to date and add new
content regularly to signal to search engines
that your site is active.
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