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1. Denotation - Coloured ring, the rings are joint together. It’s recognisable, Global,
worldwide.
Connotation - Represents unit despite what colour you are. Welcoming to
everybody of all ethnicity, blue, black, yellow, red and green, which make up one
of the most recognized symbols in the world, traditionally represent the five
different areas of the world involved in the Olympics.
Target audience - The Olympics target audience is family, friends, and people of all
ethnicity, this is because the Olympics represents pride and togetherness

2. Denotation – PS stands for PlayStation, multiple colours of yellow turquoise, red and blue
Connotation - the colours symbolise joy, passion and excellence, The reason for the ‘P’ standing up is like
where you begin and the ‘s’ represents playing the course of game moving through different levels.
Target audience: Hard-core gamers. Typically in their mid to late twenties, single and predominantly
male. Gaming is their primary leisure activity (more than 10 hours per week).And also teenagers as well
as young children depending what games there allowed to play due to age restriction on games

3. Denotation – The word “burger king” in between a bun, exemplifying that it’s the king of
burgers, there’s also a dull blue swoosh
Connotation – The “KING” is in a bigger format then the burger so that the audience
understand the stature of the logo, the dull blue swoosh shows that the customer will
receive there burger in an instant.
Target audience: The target audience for burger king is young men, this is because
burger king want to show only kings come to eat real burger so it empowers young men
to eat real king food.

4. Denotation – There’s a bubble writing in between an orange bubble with a green leaf on top. The colours
stand out, navy, orange and green.
Connotation – The orange round bubble exemplifies the taste of Fanta, the leaf at the top in the bubble
is to show it’s an exotic drink that’s sipped in an cool environment. The bubbles with letters represent fun
and excitement.
Target audience – The target audience for Fanta is young adults, this is because Fanta is likes it’s
audience to have fun, get together with friends and have a good time while having the great taste of
Fanta.