The second video in the Ninja Google Analytics series delves into understanding your audience: their geo location, demographics, interests and the sort of sites that they visit. Taken from http://marketingu.ninja This sort of audience data can help you understand who is visiting your site, what they're interested in and where they're coming from. While Google's understanding of Interests is still at a fairly basic level, some of the demographic data as it relates to Age and Gender can be very interesting and guide decisions about the sort of content that you might want to post on your website to get the highest conversion rate. Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com

1. www.marketingu.ninja
Video 2: Audience Data
NINJA GOOGLE ANALYTICS

2. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
AUDIENCE DATA
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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from
geographically?
How do people find our
site?
Where are they coming
into the site?
What devices are they
using?
Which phrases are they
finding us with?
What are they doing
once they’re here?
Demographics
Which traffic sources
are performing best?
Where are they
leaving?

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AUDIENCE DATA
Analytics can teach us about who our visitors are, allowing us to:
1. Fine tune our marketing strategy to bring in more of the right sort of visitors
2. Angle our content to match the audience
3. Learn which audiences our message resonates with
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KEY INSIGHTS
1. Demographics
2. Interests (basic)
3. Geography
4. Devices
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DEMOGRAPHICS
5
1. Age Breakdown 2. Gender

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INTERESTS
6
This is interesting, but NOT gospel

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GEOGRAPHY
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DEVICES
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UP NEXT…
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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from
geographically?
How do people find our
site?
Where are they coming
into the site?
What devices are they
using?
Which phrases are they
finding us with?
What are they doing
once they’re here?
Demographics
Which traffic sources
are performing best?
Where are they
leaving?