06 08 09 Station Opportunities In Social Media

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  • Let’s go after the nonradio listening share Gen x/y & millenials may be more loyal online than on-air
  • 06 08 09 Station Opportunities In Social Media

    1. 1. station opportunities in social media Radio Off
    2. 2. <ul><li>This presentation was developed by Jake Shapiro, Executive Director, and John Barth, Managing Director, </li></ul><ul><li>of PRX: The Public Radio Exchange for the Station Resource Group’s 2006 Annual Planning Retreat. </li></ul><ul><li>PRX: Public Radio Exchange </li></ul><ul><li>12 Arrow Street, Cambridge, MA 02138 </li></ul><ul><li>617.576.5455 </li></ul><ul><li>www.prx.org </li></ul><ul><li>jake@prx.org and john@prx.org </li></ul><ul><li>Copyright © 2006 Station Resource Group </li></ul>
    3. 3. Source: Edison Media Research 2005
    4. 4. Source: Edison Media Research 2005
    5. 5. Broadcasting AM FM More “Push” Streaming Satellite HD “ Pull” Archives Downloads Podcasts Search Authenticate & Recommend Connect & Convene Create & Present Core Franchise Trust
    6. 6. some themes <ul><li>social media - a third zone emerges </li></ul><ul><li>audience expectations </li></ul><ul><li>relevance </li></ul><ul><li>authenticity - authority - trust </li></ul>
    7. 7. social media <ul><li>tools: blogs, podcasts, wikis, tags </li></ul><ul><li>services: flickr, de.licio.us, digg, myspace </li></ul><ul><li>architecture: participation and conversation </li></ul><ul><li>syndication: content and service </li></ul>
    8. 8. growth of social media Source: Gather.com presentation IMA 2006
    9. 9. growth of social media Source: Feedburner
    10. 10. growth of social media Source: Technorati
    11. 11. growth of social media Source: Technorati
    12. 12. growth of social media Source: Technorati
    13. 13. a larger role <ul><li>strategic position: trusted and sophisticated producers, selectors, and context setters for content of high quality and depth </li></ul><ul><li>build out capacities as authenticators and recommenders in an interactive community </li></ul><ul><li>leverage trust and reach to convene on the civic and cultural issues and interests of our time </li></ul>
    14. 14. challenges <ul><li>boundaries </li></ul><ul><li>culture </li></ul><ul><li>resources </li></ul><ul><li>tools </li></ul><ul><li>metrics </li></ul><ul><li>risks </li></ul>
    15. 33. to do <ul><li>connect conversations in your community </li></ul><ul><li>curate local content </li></ul><ul><li>blog </li></ul><ul><li>link link link </li></ul><ul><li>experiment </li></ul>
    16. 34. strategic choice <ul><li>long-term position as public media institutions </li></ul><ul><li>preserving and growing the substantial investments that don’t come from listener support and underwriting </li></ul><ul><li>distinctive identity and close connection to community will eventually pay off in public support </li></ul>
    17. 35. station opportunities in social media Radio Off

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